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50+ Business Blog Ideas to Win the Internet

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Blogging is one of the most effective ways to build brand awareness. It can create a foundation for engagement with current customers and prospects. But coming up with good blog post ideas can be challenging. It’s difficult to stay inspired, relevant, and creative in B2B marketing. Who has been your longest customer?

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9 Data-Driven Ways to Use Generative AI for Marketing

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Early successes we’ve noted include assistance in analyzing campaign performance, creation of email sequences that reflect the company brand, and the summarization of core content into derivative assets, such as video scripts and social media posts. Marketers are definitely at the forefront of experimenting with GenAI.

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Sales Strategy 101: The Ultimate Guide

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When developing a sales strategy, many leaders aren’t sure where to begin. Whether you’re starting from scratch or looking to revamp an existing sales strategy, creating campaigns based solely on instincts or assumptions is no longer acceptable. To craft an effective modern sales playbook , data and analytics must reign supreme.

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Helpful Recruiting Terms for Job Seekers to Familiarize

Smooth Sale

Accordingly, our guest blog offers insights on ‘Recruiting Terms Every Job Seeker Should Know.’ This term refers to when a recruiter or hiring manager stops responding to your emails, calls, or other communications without any explanation, even after initial interactions or interviews.

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Unleash the Power of Content Marketing

Pipeliner

This is why I was excited to have Martin Huntbach , the founder of Jamie Digital, an award-winning SEO and content marketing agency, as a guest on my recent podcast. This is why I was excited to have Martin Huntbach , the founder of Jamie Digital, an award-winning SEO and content marketing agency, as a guest on my recent podcast.

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July 2018 B2B Blog Post Round-Up

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Welcome—or, welcome back—to our monthly blog post round-up. Our round-up blog posts are a series in which we highlight the best work our writers have contributed to outside publications. We cover topics related to sales, marketing, recruiting, and business—just as we do on our own B2B blog. Let’s get into it!

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The Lead Generation Strategy Guide

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What is lead generation, and why is it a source of contention for sales and marketing teams? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel.