article thumbnail

List Segmentation: The Key to Email Marketing

Zoominfo

No matter how many times we’re told email marketing is dead, the channel continues to be an effective way to generate revenue. In fact, studies show that email marketing has a 4400% return on investment ( source ). The days of batch and blast emails are long gone. But, that’s only if you do it correctly.

Segment 219
article thumbnail

5 Campaign Optimization Tips for Better Email Marketing

Zoominfo

In the B2B world, email marketing continues to be a reliable, revenue-driving channel. But, as buyer preferences change and technology evolves, creating the perfect B2B marketing email isn’t so simple. If you’re focused on email marketing campaign optimization you’ve come to the right place.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Best Ways To Grow Your Email Marketing List

Apptivo

Email marketing is one of the most important ways to attract customers and grow your business. Whether your business is small or large, Email marketing holds the same importance for everyone just because every other marketing channel isn’t much reliable. Collecting email addresses from everywhere.

article thumbnail

How to create an Effective Email Marketing Strategy from Scratch?

SendBuzz

Because email marketing makes use of a platform that people already frequently use, it offers the capacity to nurture leads. But not everyone makes effective use of email marketing as they approach the client without a prior plan. The market size of email marketing is $7.5 billion by 2027.

article thumbnail

List Segmentation: The Key to Email Marketing

Zoominfo

No matter how many times we’re told email marketing is dead, the channel continues to be an effective way to generate revenue. In fact, studies show that email marketing has a 4400% return on investment ( source ). The days of batch and blast emails are long gone. But, that’s only if you do it correctly.

Segment 124
article thumbnail

16 Email Metrics All Email Marketers Should Track

Appbuddy

It lets you sell to your subscribers directly, ask them questions, invite them over to your social media channels, and much more. But it’s also a tricky channel, as there are so many different pieces to optimize. The email metrics you track depend on your business goals and the types of campaigns you’re running.

article thumbnail

The Beginner’s Guide to Domain Use in Email Marketing

Appbuddy

Most also communicate directly with prospects and clients via email. A domain name that people can read and remember is the all-important link between the two channels. . As a result, cousin domains can lead to spikes in spam complaints and emails being blocked by mailbox providers. . What do reputable senders do differently?