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How to Measure and Maximize Trade Show Return on Investment

Nutshell

Retail and other direct-to-consumer companies often fall into this bucket. Alternative marketing channels for boosting ROI If you’re still not seeing sufficient ROI from trade shows or you just want to try redirecting some of your marketing dollars, there are many other marketing channels you can invest in to boost your ROI.

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Planning for Retail Success in 2016

OpenSymmetry

It is no question that the retail industry is going through some significant transformations. This change in the buyer process requires retailers to be agile in their go-to-market strategies. European Retailers will Embrace Experimentation in 2015 forecasted by the end of 2015, online retail sales will reach €153.8

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How to Expand Your In-Store Footprint

Repsly

Mastering the retail channel is a massive opportunity for CPG brands, but those who have played in the space before know it takes a committed investment to reap the benefits. In this blog, we’ll outline how you can take a data-driven approach to expand your in-store footprint by leveraging activity, observational, and sales data.

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Should We Be That Surprised By The Digital Buying Journey?

Partners in Excellence

The shift to customers preferring the digital channels over dealing with sales people. Retail stores, usually don’t have a lot of staff focused on helping the customer buy. Many retailers had no or minimal “stores,” creating virtual stores through their catalogs.

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Finding Your First Channel Partners: An Introduction to the Craft

Allbound

When it comes to scaling revenue, your biggest blocker is time, in which case there's a proven strategy at your disposal: channel sales. A channel sales model is one where third parties — resellers, distributors, affiliate partners, independent retailers — sell your product. Channel Partner Strategy. Given time (i.e.,

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Finding Your First Channel Partners: An Introduction to the Craft

Allbound

When it comes to scaling revenue, your biggest blocker is time, in which case there’s a proven strategy at your disposal: channel sales. A channel sales model is one where third parties — resellers, distributors, affiliate partners, independent retailers — sell your product. Channel Partner Strategy.

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What Channel Partner Strategy is Right for Your Business?

Mindtickle

Recently, I found myself having similar conversations about how to manage channel partners with several customers from very different industries. The customers were in retail, technology, and hospitality respectively, but they each had similarities in the way they dealt with these partner relationships.