Why telling a story can help you close more sales
Selling Essentials RapidLearning Center
MARCH 17, 2021
Then the researchers used a series of questions to measure, first, the degree to which the audience was “transported” – mentally drawn in – by the stories, and second, how much the stories influenced their beliefs. Zak ran a series of experiments where participants watched two kinds of video clips. The son, we learn, is seriously ill.
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