SBI Growth

MAY 21, 2013

Does your Chief Sales Officer rely heavily on you for their success? As the sales operations leader, you focus on helping your sales leaders shine. Think about your most valued sales ops team members. At the core, your best sales ops employees: Deliver insight, not just data. Help sales make their quota.

Hiring 300

Hiring Collateral Comparison Territories 300

No More Cold Calling

NOVEMBER 3, 2011

Give your prospects real insight to your sales results. Here’s how to set up and tell the sales story. Whether you’re in inside or outside sales, you sell. Case studies have their place: they’re collateral on your website, you may include them in a proposal, or leave them behind after a presentation.

Case Study 240

Case Study Collateral How To Face-to-face 240

DiscoverOrg Sales

JUNE 19, 2018

Let’s agree that the goal of your marketing team should be to help your sales team. But as sales professionals, how can you feed your sales intelligence in to your marketing team and how can they use that intelligence to better help you close sales? Read it: 7 Quick Wins for Sales and Marketing Alignment.

Buyer Persona 214

Buyer Persona Marketing Collateral Scale 214

SBI Growth

AUGUST 28, 2013

I spent last week at a Sales Management training event with a client. As a Sales Operations leader, you must be allocating the right resources to training. Demand Sales Force Automation adoption. This One-on-One Coaching Tool was customized by sales managers facilitating the training. Turn managers into leaders.

Training 300

Training Sales Management Hiring Social Selling 300

The Pipeline

SEPTEMBER 20, 2013

Fall and the subsequent holiday season are a huge time of year for sales. So how do you tailor your sales tactics to the season of buying? Consider starting your holiday sales strategies early. When you run a seasonally-themed marketing campaign, try your best to keep track of where your sales leads are coming from.

Fashion 244

Fashion Collateral Trends Campaigns 244

SBI Growth

SEPTEMBER 15, 2013

As a Sales Operations leader, you have 3 major challenges heading into 2014. Understanding how your customers are evolving and determining whether your sales team is keeping pace. To assist you further, sign-up for SBI’s Sales & Marketing Research Review here. Jesse runs Sales Operations for a Value Added Reseller.

Tools 300

Tools Sales Tools Collateral Vendor 300

Sales and Marketing Management

JULY 13, 2020

Wherever they are, your sales force is a dynamic team that's unique to you. There's a few common scenarios that occur in partially onsite outside sales teams: Benching: Situated side-by-side in wide-open rows, benching is an efficient way to provide a home base for employees on the go. Rethink Sales Collateral.

Face-to-face 257

Face-to-face Outbound Collateral Conference 257

Sales and Marketing Management

NOVEMBER 17, 2019

Author: Charlotte Powell You don’t need a big sales team to make a lot of money. Small sales teams can perform incredibly well if you get the right balance of skills, motivation, and resources. How can you inspire your sales team to go above and beyond? Even small sales teams need a sales toolkit.

Collateral 230

Collateral Sales Qualified Lead Guarantee Resources 230

SBI Growth

SEPTEMBER 22, 2013

Maybe you are supporting sales with a CRM implementation, linking your marketing collateral into each phase. Sales enablement tools can’t get a cursory review. Stop kidding yourself when you say you involved the sales team. Asking a couple of sales reps does not constitute understanding the buyer. Buyer insights.

Eloqua 316

Eloqua Marketo Buyer Persona Collateral 316

Gong.io

JULY 5, 2022

It‘s no secret that B2B sales (especially at the enterprise level) take a significant amount of time and effort to nurture and eventually close. The B2B sales funnel is a popular method for modeling this journey. Then, we‘ll discuss how you‘d actually go about using it in practice, and share a few helpful examples to illustrate.

Top of Funnel 133

Top of Funnel Funnel Examples B2B 133

Zoominfo

AUGUST 21, 2019

There’s no denying it — sales and marketing teams don’t always work well together. The two departments may see eye-to-eye and share unified goals, but it’s less common for sales to proactively help marketing perform better, or vice versa. But in today’s digital world, the line between sales and marketing is increasingly blurred.

Top of Funnel 241

Top of Funnel Sales Enablement Marketing Case Study 241

Sales and Marketing Management

APRIL 1, 2020

In order to resonate with customers, your announcement must be seen, messaging absorbed and content leveraged with the sales team. For a successful campaign or product launch, you’ll want the right content and up-to-date information at the fingertips of your sales reps. A failure to launch. Customized workspaces :?You

Campaigns 326

Campaigns Sales Enablement Education Collateral 326

SBI Growth

JULY 30, 2013

How are you supporting the new “A” players in sales? Sign up for SBI’s 7th annual research tour: " How to Make Your Number in 2014: A Sales Strategy You Can Execute." Here’s an example of what’s happening: Eduardo Conrado, SVP of Marketing and IT at Motorola Solutions shared some of his best practices here. Here are five.

Lead Rank 325

Lead Rank Penetration Collateral Analytics 325

Understanding the Sales Force

JANUARY 18, 2013

Understanding the Sales Force by Dave Kurlan Today, more than ever before, strategic partnerships, both formal and informal, are an important element of conducting business. The referrals and introductions which happy customers make for their sales reps. There are so many more examples. Can they be your passive sales force? (c)

Insurance 209

Insurance Insurance Trade Show Collateral 209

Sales Hacker

MARCH 21, 2019

Creating a winning sales pitch has never been more challenging. In a recent report, sales expert Marc Wayshak found that only 24.3% of 400 surveyed sales reps exceeded quotas last year, and that 61% consider selling harder than it was five years ago. Prospects expect sales pitches to be highly personalized, too.

Examples 109

Examples Proposal Call-back Sales Qualified Lead 109

Sales and Marketing Management

SEPTEMBER 16, 2020

It can make it hard to predict what B2B marketing and sales will look like when we enter the post-COVID-19 era. . You’ll also clear up time and energy for your sales staff, letting them nurture the hottest leads while your content marketing keeps prequalifying, educating and demonstrating your expertise. . Next Steps. Next Steps.

Trends 333

Trends Marketing Lead Rank Conference 333

Sales and Marketing Management

FEBRUARY 22, 2019

Author: Matt Suggs More than ever before, buyers can scan hundreds of reviews and articles about a product online, forming opinions before they even interact with a sales representative for the first time. Modern sellers must evolve their sales approach, reinventing their pitch to include information that can’t be found on the internet.

Sales Technology 218

Sales Technology B2B Sales Enablement Enterprise 218

The Pipeline

JUNE 25, 2020

I remember when clients started giving reps iPads, loaded them up with collateral, and turned to market and announced, “We are Digital!” They urge leaders to equip reps with digital tools, and the example they give is Skype or WebEx.

Sage 288

Sage Real Estate Skype Collateral 288

Zoominfo

JULY 12, 2021

Business leaders depend on the conversations that sales reps are having with prospects to grow their pipeline and stoke their go-to-market engine. Many companies lack easy access to valuable insights that inform sales conversations in real time. Fast-Track Sales Enablement. Sales teams. Reduce onboarding ramp time.

Face-to-face 264

Face-to-face Intent Data GoldMine Lead Rank 264

Sales 2.0

MARCH 1, 2023

This is the third in a series of interviews I am conducting with subject matter experts and practitioners in the sales profession. I am examining where we are today with AI in sales and where we are going. Regie helps sales, marketing, and success teams write engaging content faster using AI.

Opportunity 195

Opportunity Buyer Collateral Tools 195

Sales and Marketing Management

MARCH 1, 2021

Cespedes, Yuchun Lee and Mark Magnacca A lot of sales training misunderstands how salespeople learn. Most learning in sales is through peer learning in specific contexts, and the effects are cumulative because modeling behavior is a big driver of how salespeople develop. Further, the benefits go beyond sales. Author: Frank V.

SAP 177

SAP Face-to-face Hiring Exercises 177

Mindtickle

JANUARY 25, 2024

Any organization aiming to grow revenue must make sales engagement a priority. When buyers are engaged, they’re more likely to advance through the sales funnel – and make a purchase. In order to engage buyers, sales reps must deliver the right information at the right time. The right sales collateral is essential.

Collateral 59

Collateral Top of Funnel Closing Buyer Persona 59

Zoominfo

APRIL 26, 2018

In an ideal world, sales reps would spend all day sending emails, taking calls, and ultimately, doing what they do best—selling. There’s a lot more to sales than meets the eye. The best sales reps have developed an arsenal of productivity hacks to balance the administrative work with the actual sales process.

Hiring 197

Hiring Referrals Cold Calling B2B 197

Zoominfo

SEPTEMBER 25, 2019

Cookies As we said earlier, not every outreach campaign is a winner — and our next example is one that didn’t pan out as well as we hoped. The idea was simple enough: we sent 100 branded cookies featuring pictures of our office dog to 100 sales prospects. A great return! Maybe they didn’t taste great (we never sampled them!)

Direct Mail 100

Direct Mail Paid Content Campaigns Examples 100

Nutshell

NOVEMBER 20, 2024

Your role as a sales manager or director comes with multiple responsibilities, from developing and overseeing sales strategies to coaching and managing sales reps. Generating insightful sales reports is a critical component of your role and can involve some heavy lifting. That’s where sales report templates come in handy.

Report 62

Report Examples How To Sales Forecasts 62

Sales Hacker

MAY 24, 2020

Cold calling is (and will always be) a foundational skill in sales. If you want to learn how to cold call — or just improve your skills — your best approach is to watch what experienced sales reps do, listen to recordings , and of course, study cold calling examples. But it can be daunting if you’re new to it. Quick Pitch.

Cold Calling 107

Cold Calling Examples How To Sales Qualified Lead 107

Hubspot Sales

JUNE 29, 2020

While there are some common techniques that are used and adopted by successful salespeople, there is truly no one-size-fits-all approach to mastering sales. Take a moment to reflect on your sales process, and some of the recent deals you’ve closed. Missionary Selling Examples. Textbook Sales. That’s highly unlikely.

Examples 86

Examples Pharmaceuticals Education Competition 86

Allego

JULY 21, 2022

One need only look at the auto industry for an example of how manufacturing has been upended. They must be proactive in finding prospects, nurturing digital buyers, and winning sales. That’s where sales enablement comes in. Tactics include: Creating a centralized repository of updated sales materials.

Sales Enablement 117

Sales Enablement Company Collateral Hiring 117

Hubspot Sales

MAY 5, 2020

And as a sales leader, you already know this. Your sales reps have a deep knowledge of how prospects can leverage your product, and they can craft customized plans about the best ways to do so. Those are what allow you to tweak your sales process and fill gaps in knowledge as needed. Sales Analysis Reports. Image Source.

Analysis 134

Analysis Report Churn Collateral 134

Sales and Marketing Management

JUNE 13, 2018

Whether companies operate as innovators in their respective technology fields who drive the marketplace (technology leaders) or focus and develop in a specific niche market (focused players), tech organizations can get bogged down by these advantages without having defined sales processes, leading to struggles with conversion.

Company 180

Company Epicor Scale Top of Funnel 180

Sales Hacker

AUGUST 12, 2021

Do your sales reps know who they’re supposed to be targeting? Recent research indicates that at smaller sales organizations, the inability to identify decision-makers is still a major deal killer. As a sales leader, you may have the perfect view of what your ICP looks like, but you need to make sure that the same is true for your team.

Decision Maker 128

Decision Maker Buyer Persona Collateral Case Study 128

Zoominfo

AUGUST 8, 2024

To be successful, sales professionals need to be experts in many different areas at once: their product’s strengths and weaknesses, their prospects’ pain points and needs, and the broader economic and competitive landscapes. To give sellers a fighting chance, sales leaders need to build an effective, flexible sales enablement program.

Sales Enablement 130

Sales Enablement Strategy Scale Hiring 130

Sales and Marketing Management

JULY 27, 2017

Author: Lance Walter, CMO, Capriza Under more pressure than ever before, today’s sales organizations are tasked with figuring out how to drive revenue, ensure accurate forecasting, deliver great customer experiences, and shorten sales cycles, all with less time and resources. One thing is clear: Sales is in need of a mobile makeover.

Discount 149

Discount CRM Collateral Case Study 149

Sales Hacker

DECEMBER 14, 2022

One day you might have to explain to your children that companies once had sales meetings in person, in a room with the lights dimmed and something called a PowerPoint presentation. (If The truth is that most sales meetings, online or in person, always were and often still are boring lectures. . The basics: What is sales enablement?

Sales Meeting 105

Sales Meeting Meeting Collateral Ideal Customer Profile 105

Hubspot Sales

MAY 26, 2020

The last thing you want to do is mislead someone during the sales process about your product, service, or capabilities, only to anger your newly acquired customer with poorly set expectations. Sales Battle Cards. Types of Sales Battle Cards. How to Create a Sales Battle Card. The solution? Download this Template.

Sales Process 119

Sales Process Collateral Comparison How To 119

Zoominfo

SEPTEMBER 25, 2020

It’s also cheaper to keep an existing customer than it is to acquire a new one (think marketing campaign costs and new user training, for example). If they are happy, ask them for quotes and case studies and use these as early collateral for your sales team.”. Creating a bond helps retain buyers and gain repeat business.

Loyalty 190

Loyalty Scale Customer Marketing 190

Allego

MARCH 21, 2023

In fact, recent research highlights two critical problems with traditional sales content management systems: Conventional technologies reinforce the divide between those who create and manage sales content (marketing and sales enablement) and those who use it (sales reps). Modern sales content management platforms.

System 118

System Tools Collateral Video 118