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Everything You Need to Know About Sales Collateral

Hubspot Sales

As a sales leader, you've probably wondered what impacts your prospects and potential customers. By creating and equipping your sales team with sales collateral content and materials. Not only does this enrich your prospect’s experience with your company, but it makes your sales reps’ jobs easier. It’s a win-win.

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16 Sales Collateral Your Team Needs (With Examples)

LevelJump

Sales collateral is necessary at all points of the purchase journey. And particularly beyond the Awareness stage, they can be a salesperson’s best friend.

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Align Your Sales and Marketing Teams in 5 Easy Steps

Sales and Marketing Management

But the most important audience you have isn’t potential partners or customers – it’s the folks on your sales team. If your sales team doesn’t buy into your marketing, its members will struggle to sell, and business will falter. So how can you create that genuine bond between sales and marketing teams? Start from the top.

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How to Create Sales Collaterals That Convert

Highspot

This underscores the influence of sales collateral, ranging from traditional brochures to dynamic digital content like blogs and videos, in steering potential customers through their buying journey. This guide shares the importance of sales collateral, who is responsible, and how to use it to seal the deal.

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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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5 Examples of Memorable B2B Direct Mail Campaigns

Zoominfo

As we said earlier, not every outreach campaign is a winner — and our next example is one that didn’t pan out as well as we hoped. The idea was simple enough: we sent 100 branded cookies featuring pictures of our office dog to 100 sales prospects. This last example was by far our most expensive campaign — but also our most lucrative.

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The 6 Worst Decisions Sales Leaders Make

SBI Growth

When the decision is made at the top, the collateral damage is multiplied. Below are six of the worst decisions we’ve seen senior sales leaders make. Again and again, we encounter sales leaders who are certain they know their customers. Too Much Love for the Legacy Sales Organization. Is it possible you have a problem?

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