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16 Sales Collateral Your Team Needs (With Examples)

LevelJump

Sales collateral is necessary at all points of the purchase journey. And particularly beyond the Awareness stage, they can be a salesperson’s best friend.

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Everything You Need to Know About Sales Collateral

Hubspot Sales

As a sales leader, you've probably wondered what impacts your prospects and potential customers. By creating and equipping your sales team with sales collateral content and materials. Not only does this enrich your prospect’s experience with your company, but it makes your sales reps’ jobs easier. It’s a win-win.

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The 6 Crucial Stages Of A B2B Sales Funnel (Plus Examples)

Gong.io

It‘s no secret that B2B sales (especially at the enterprise level) take a significant amount of time and effort to nurture and eventually close. The B2B sales funnel is a popular method for modeling this journey. Then, we‘ll discuss how you‘d actually go about using it in practice, and share a few helpful examples to illustrate.

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5 Examples of Memorable B2B Direct Mail Campaigns

Zoominfo

As we said earlier, not every outreach campaign is a winner — and our next example is one that didn’t pan out as well as we hoped. The idea was simple enough: we sent 100 branded cookies featuring pictures of our office dog to 100 sales prospects. This last example was by far our most expensive campaign — but also our most lucrative.

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3 Types of Product Marketing Collateral That Boost Sales Win Rate

Highspot

Product marketers are the go-to resource for providing messaging guidance, product training, competitive intelligence, and other tools to their sales teams. When created and delivered properly, sales collateral produced by product marketing is highly visible, widely adopted, and produces quantifiable results in the form of win rate increases.

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Maintaining Midyear Sales Momentum

Janek Performance Group

At the midpoint of the year, sales organizations face a critical juncture. In the transition from Q2 to Q3, sales leaders have a good idea of their progress. Here, we will explore strategies to maintain midyear sales momentum and ensure continued success. By Q3, much has changed from the beginning of the year.

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8 Successful Sales Pitch Examples and Why They Work

Sales Hacker

Creating a winning sales pitch has never been more challenging. In a recent report, sales expert Marc Wayshak found that only 24.3% of 400 surveyed sales reps exceeded quotas last year, and that 61% consider selling harder than it was five years ago. Prospects expect sales pitches to be highly personalized, too.

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