The Pipeline

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It Really Is Time To Stop

The Pipeline

It’s no secret we exist to consume, choose your lens, B2B or B2C , the system survives on consumption. But one can’t go on consuming without discarding things to make room for the new. By Tibor Shanto. Out with the old, even if it works, and in with the new long before it truly does.

B2C 210
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Churn Is A Variable of Quota You Need To Know

The Pipeline

We should all seek higher-margin, less resource consuming accounts that have other pluses. Actively trading out lower margin or otherwise weaker quality revenue accounts with better attributes is part of the job. I will not comment on how things come to pass here, but there is merit to the exercise.

Churn 310
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Trade Prospecting Call Myths For Proven Alternatives

The Pipeline

The information diet consumed by the sales community comes from people who may know how to sell but not prospect. Some will point to the SaaS model, still not the majority in Salesland, the complete cycle rep still rules. Not to mention that the sad quota numbers attained in general. The reality comes down to choices we make.

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Who Exactly Are You Selling To?

The Pipeline

Born in the post-World War II era, from the years 1946-1964, baby boomers have made up a huge consumer base for many, many years. Many people consider baby boomers to be the first real consumer generation, raised after the Great Depression and in a time of pretty impressive technological advances.

Exact 293
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The Super Bowl: How Advertising is Changing

The Pipeline

TV commercials point viewers to social media or company websites – instead of just broadcasting an ad and hoping that consumers notice and buy their product; companies are taking it several steps further. This is a level of interaction between company and consumer that is really unprecedented in the world of traditional TV advertising.

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First Item On My To-Do List

The Pipeline

You can spend this on planning, calls, meetings, e-mails, come to my training, post social videos, whatever consumes selling time. How many direct meetings will you need to schedule, think of hours as dollars, say you have 14 hours/dollars per weekday, and 5 hours/dollars per weekend days. You have $80 dollars in your pocket.

Call-back 319
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3 Reasons Your Prospecting Messaging Fail

The Pipeline

These are not buyers who are out there looking, consuming content almost at the rate we crack it out, they’ve been to your webinars, and lined up to be “scanned” at a trade show. We’re looking at Status – don’t bother me – Quo. Read on….