Will You Take The Road Less Travelled or the Path of Least Resistance?
Bernadette McClelland
FEBRUARY 20, 2023
It would mean I’d shift the way I went to market as well as iterate my message. And that can be a scary place to go out and create a new lane, or dare to disrupt the stereotypical approach to anything – let alone the sales conversation. I expect 2023 to call for a new lens with which to look at the B2B approach to market.
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