Remove Customer Remove Engineering Remove Incentives Remove Tools
article thumbnail

Firing up the revenue engine post-crisis

Sales and Marketing Management

As organizations emerge from the pandemic crisis and fire up their sales engines, it’s clear that the channel must adapt?— providing them with resources, knowledge and tools to achieve those established objectives. Leverage the right engagement tools to drive sales. Firing up the revenue engine post-crisis.

article thumbnail

Team incentives: 7 do’s and 2 don’ts

Sales and Marketing Management

Author: TIM HOULIHAN Do you avoid team incentives because you are worried about being fair? Teams perform better than individuals [ Kuhn, “Experiments on Motivation, Incentives and Rationality” 2007 ], and you and your bottom line can benefit from rewarding teams. Don’t deprive your teams of these two important tools.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

E-commerce That Avoids Channel Conflict

Sales and Marketing Management

B2Bs can’t let channel conflict get in the way of serving customers,” Ed Kennedy, senior director of commerce strategy at Episerver, states in the report. Organizations can use serving customers as a good cover for investing in digital commerce, even if it is peripheral at first.”. for a relatively small increase from e-commerce.

article thumbnail

6 steps to adapt effectively

Sales and Marketing Management

Optimize your e-commerce channel to give buyers ease and convenience, and make sure all your sales channels are integrated and incented to collaborate with each other. Create a pod of digital-enablement experts to help reps migrate face-to-face sellers to digital channels and help sellers use new tools. Are you digital-ready?

article thumbnail

5 Key Pillars of Effective Sales Performance Management

The Spiff Blog

These pillars include organizational alignment, robust reporting, ongoing professional development, incentive compensation, and sales enablement. Incentive alignment : Shared goals enable the design of incentive structures that motivate sales reps while aligning with the broader success of the organization. It’s simple.

article thumbnail

A Comprehensive Guide to Customer Lifecycle Management

Nutshell

Managing customer relationships is one thing, but what about managing the customer lifecycle for each person you work with? Customer lifecycle management is an important strategy all businesses should be practicing because it helps foster long-lasting relationships with customers and inspires brand loyalty.

article thumbnail

Three High-Impact Benefits of Email Marketing

Zoominfo

Email is the OG digital marketing tool. While it might seem basic and a little bit boring, email is actually the most advanced medium of communication between marketers and their ideal customers. That statistic alone offers an incentive for brands to take a closer look at their email marketing strategy and to maximize return.