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Research-Backed Benefits of Diversity on Sales Teams

No More Cold Calling

The research is clear: Diversity drives sales. Research on the benefits of diversity in the workplace prove it isn’t just a nice-to-have; for modern sales teams, it’s a must-have. All of us, including people from majority demographics (think, white men) can offer different perspectives and points of view.

Research 257
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How to Keep Institutional Knowledge from Falling Off the Demographic Cliff

Allego

You may have heard about the “demographic cliff” that’s looming over our country’s workforce. According to Pew Research , the rate of retirements nationwide rose more in 2020 than any previous year, doubling over 2019. But think of how many resources go into hiring and training new workers to replace departing ones.

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Sales Talk for CEOs: Reimagining Sales for the New Era with Spencer Wixom (S5Ep3)

Alice Heiman

Spencer Wixom from The Brooks Group says that his research shows the answer you likely will get if you ask is prospecting and discovery calls. About Host The Brooks Group is an award-winning organization specializing in sales training and classes. Wouldn’t you love to know what they are struggling with most? Why, because it’s hard.

Hiring 86
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How to Begin and Run A Business From Home

Smooth Sale

Begin and Run A Business From Home Image by Carl Heyerdahl via Unsplash Identifying Your Passion and Market Opportunities Reflection and market research are the first steps in launching a home-based business. This process entails examining competitor offers, demographic data, and gaps or possibilities that your company may exploit.

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Do You Realize the Benefits of Tailoring Your Marketing For Ease Of Access?

Smooth Sale

You Cannot Always Predict Your Market Market researchers put great effort into focusing on their target audience. They go so far as to compromise a general fictionalized idea of who their main demographic or ‘average buyer’ might be. It is best not to assume your demographic, as you may be amazed. Celebrate Success!

Benefit 78
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Embracing Diversity and Inclusion in Sales

Janek Performance Group

However, Gartner research shows there’s room for improvement. As these customers come from different demographic segments, cultural backgrounds, and geographical locations, consider the following: Cultural competence Language skills Value differential Sales teams comprised of diverse individuals are equipped with cultural competence.

Hiring 62
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The Coming Customer Data Tsunami: 3 Predictions for 2019

DiscoverOrg Sales

Research from TOPO supports this. The research and advisory firm recently shared proprietary insights from their own analysts and offered up some predictions for 2019. Other demographics. TOPO’s research suggests that, as Intent Data goes mainstream and becomes more integrated, it will become part of the prospect lifecycle.

Data 196