Do Words Make a Difference for Women in Sales?
No More Cold Calling
NOVEMBER 8, 2018
Watch what you say, and do what you say. . “I Not surprisingly, the words companies use in their ads are male-oriented—“knock the ball out of the park,” “killer presentations,” “crush the competition”—and not the kind of verbiage that resonates with most women. So, it makes sense that sales teams tend to be predominantly male.
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