Zoominfo

JUNE 25, 2018

Since its inception in 2005, YouTube has become more than just the most popular video-sharing platform– it’s one of the most popular websites on the internet, period. Consider these statistics ( source ): Over a billion hours of video content is watched on YouTube every day. 400 hours of video are uploaded to YouTube every minute.

B2B 217

B2B Marketing Lead Rank Lead Scoring 217

SBI

MAY 5, 2019

SalesTech Video Review: RO Innovation. Resources All eBook ebooks & Guides Guide Interview Video Reviews. Video Reviews. Today’s B2B buyers trust the opinions and advice of their peers above that of any salesperson or marketer. RO even improves the customer experience. Nancy Nardin, Smart Selling Tools.

Video 99

Video eBook Channels Survey 99

SBI

APRIL 14, 2019

SalesTech Video Review: Chorus.ai. In addition to helping with sales coaching, call outcomes, and sales follow-up, Chorus also helps product and marketing teams gain key customer insights. Resources All Awards & Recognition eBook Industry News Report Video Video Reviews. Video Reviews. Sales Coaching.

Video 91

Video eBook Sales Coaching Coaching 91

Zoominfo

JUNE 30, 2019

So, in an effort to demystify the term, we recently took to our blog to discuss marketing creativity —what it is, what it isn’t, and how to achieve it. We also thought it would be helpful to provide our readers with examples of truly creative marketing. Three Incredible Examples of Creative B2B Marketing Initiatives.

Examples 208

Examples B2B Marketing Inbound 208

criteria for success

AUGUST 1, 2022

Jeff is the Chief Growth Officer for Saxum , a marketing agency delivering strategic campaigns and digital solutions for a changing world. . Discussion with Jeff Risley: In this episode, we cover: The ins and outs of revenue marketing. The need for integrated marketing technologies. Revenue Marketing by Saxum.

Marketing 97

Marketing Social Media Twitter Campaigns 97

SBI

APRIL 21, 2019

SalesTech Video Review: Bigtincan. Bigtincan’s ground-breaking functionality helps salespeople be more efficient and effective, marketing can optimize their content creation and know what’s being used, and managers can coach and reinforce at scale. Video Reviews. Video Reviews. Nancy Nardin, Smart Selling Tools.

Video 100

Video Scale Sales Enablement eBook 100

Pipeliner

JANUARY 25, 2024

Content marketing is all about creating connections. Effective content marketing is about crafting stories that echo the values and aspirations of your audience. Below, we’ll dive into eight transformative ways content marketing can boost your brand’s reputation and revolutionize its image. Take Lanteria , for example.

Lead Rank 59

Lead Rank Lead Scoring Marketing Webinar Metrics 59

SBI

OCTOBER 6, 2019

SalesTech Video Review: ZoomInfo. ZoomInfo powered by DiscoverOrg is a powerful sales prospecting and go-to-market solution for salespeople, marketing, and even C-Level execs. ZoomInfo powered by DiscoverOrg is a powerful sales prospecting and go-to-market solution for salespeople, marketing, and even C-Level execs.

Video 92

Video Lead Rank Marketing Qualified Lead Webinar Metrics 92

SBI

AUGUST 4, 2019

SalesTech Video Review: SmartCloud Connect by Invisible.io. SmartCloud Connect users can escape from the shackles of poor visibility that the rest of the market will continue to suffer from. SmartCloud Connect users can escape from the shackles of poor visibility that the rest of the market will continue to suffer from.

Video 89

Video SalesForce Case Study eBook 89

Zoominfo

AUGUST 12, 2018

So in an effort to demystify the term, we’re going to dive into marketing creativity in the B2B realm. With the ultimate goal of increasing conversion rates, marketers have to accelerate brand activity through digital channels. Our examples highlight ways companies achieved branding success through creative marketing initiatives.

Examples 130

Examples B2B Marketing Inbound 130

Zoominfo

APRIL 9, 2019

Since its inception in 2005, YouTube has become more than just the most popular video-sharing platform– it’s one of the most popular websites on the internet, period. Consider these statistics ( source ): Over a billion hours of video content is watched on YouTube every day. 400 hours of video are uploaded to YouTube every minute.

B2B 100

B2B Marketing Lead Rank Lead Scoring 100

Pipeliner

SEPTEMBER 7, 2020

Sometimes there is a direct correlation between reading the book and hiring the author, and sometimes it is a marketing tool to expand your brand awareness. For example, if you would write a marketing book you would want your readers to know how you determine your target audience. The Process. Writing a book requires a strategy.

Video 94

Video Hiring Demographics Social Media 94

BrainShark

NOVEMBER 16, 2012

Ready to get started with video marketing ? Let our new eBook be your guide!

eBook 48

eBook Video Marketing 48

criteria for success

JUNE 27, 2022

LLC , a marketing consulting and training firm that helps companies transition from traditional marketing to an ROI-based content publishing strategy. Discussion with Keith Reynolds: In this episode, we cover: Marketing via publishing and thought leadership. Creating unique marketing strategies using Publio's 7 steps.

Strategy 52

Strategy Marketing ROI eBook 52

LeadBoxer

DECEMBER 12, 2020

Digital marketing solutions and digital marketing channels facilitate the capture of quality leads and enable lead nurturing through digital media. What is Digital Marketing? The Digital Marketing Sales Process. Why is Digital Marketing Crucial for Sales? Why is Digital Marketing Crucial for Sales?

Lead Generation 128

Lead Generation Channels Lead Rank Lead Scoring 128

Lessonly

JANUARY 11, 2021

We kicked content creation into high-gear last year to offer customer service, sales, and training leaders with resources that range from podcasts and ebooks, to coloring pages and certifications. Ollie Llama and the Lessonly marketing team put their hooves together to create some fun activities to entertain kiddos and adults alike.

eBook 48

eBook Pivotal Webinar Metrics Customer Service 48

Sales and Marketing Management

NOVEMBER 11, 2020

Author: Jen Smith, VP Marketing, MarketingProfs In the “Before Times” – way before the start of the COVID-19 pandemic – virtual events were often seen as lesser-than to in-person, bigger-budget events. Gerd Leonhard uses a mix of photos, graphics and videos and via Zoom. Organizers and speakers are reinventing virtual events.

Demand Generation Agencies 358

Demand Generation Agencies Face-to-face Lead Rank Conference 358

Fill the Funnel

AUGUST 21, 2015

If you are a marketer, author or salesperson that counts on making a good impression with your clients, you will be interested in eCover Authority. It should be in every sales and marketing tool kit. I have used several products over the years to create eBook covers, and eCover Authority is the best of them all. Click to tweet.

eBook 48

eBook Workbooks Top of Funnel Funnel 48

Zoominfo

OCTOBER 5, 2021

The disconnect between marketing and sales is an age-old story. Research shows that 90 percent of sales and marketing professionals believe their strategy, processes, content, and culture are not aligned. This has major consequences for both the marketing team and their sales counterparts. “If Let’s dive in. Let’s dive in.

Lead Rank 130

Lead Rank Paid Content Marketing Qualified Lead Sales Qualified Lead 130

SBI

OCTOBER 27, 2019

SalesTech Video Review: iPresent, a Mediafly company. Resources All Blog Article Case Studies ebooks & Guides Funding & Acquisitions Guide Industry News Interview Video Video Reviews Webinars. Video Reviews. Video Reviews. “ - Nancy Nardin, Smart Selling Tools. Sales Enablement. Industry News.

Video 59

Video Cost Per Thousand Case Study Collateral 59

SBI Growth

OCTOBER 5, 2013

As a marketing leader, the CEO is going to measure your 2014 success in three ways: Leads – Number of Sales Qualified Leads delivered to Sales. Opportunities – Percent contribution by Marketing to the Sales Funnel. Wins – Percent contribution by Marketing to Sales Revenue. Those that miss critical spend categories altogether.

Outsourcing Services 293

Outsourcing Services Top of Funnel Sales Qualified Lead Trade Show 293

Zoominfo

MARCH 14, 2018

Jay is a well-known marketing influencer and industry expert who has 24 years of digital marketing and customer experience under his belt. Jay is a favorite in the marketing community, and today we tell you why. Keep reading for the top four reasons marketers love Jay Baer! If you’re not, allow us to introduce you.

Real Estate 164

Real Estate Marketing Case Study Social Media 164

Allego

NOVEMBER 3, 2022

You have a sales content library full of collateral, videos, reports, eBooks and more. You might already monitor several common metrics to show how well sales and marketing content is doing. Marketers need input from the people the content is meant for: sellers. But do you know how effective that content is?

Top of Funnel 113

Top of Funnel eBook Collateral Case Study 113

Adaptive Business Services

APRIL 12, 2023

However, everything, videos and documents that were associated with that course were backed up on my Google Drive. I recently decided to create an accompanying eBook to go along with my Nimble training. Training and eBooks yield multiple assets Over the past several years, I have created two eBooks and published two books.

eBook 71

eBook Direct Mail Webinar Metrics Course 71

Product Management University

JUNE 21, 2023

Developing a content strategy for product marketing requires an approach similar to product positioning. Executing a solid content strategy can keep the sales mantra of “the leads we get from marketing are crap” at bay! You might also like: Free eBook: Top-Down Customer Discovery – Uncovering THE BIG WHY!

Webinar Metrics 52

Webinar Metrics Strategy Marketing Distribution 52

Allego

JANUARY 3, 2024

But more and more, people prefer video. Creating a short-form video is a particularly accessible and engaging way to gather priceless institutional knowledge. Expectations and demands in a changing market. Additionally, these videos and other materials will save your organization time and money on training.

Hiring 107

Hiring Banking Guidelines Survey 107

Allego

DECEMBER 11, 2020

If you’re a marketer supporting a sales team, you’ve got a lot on your plate. Today’s competitive economy—and the new requirements of virtual selling —have increased demands on marketers. Today’s competitive economy—and the new requirements of virtual selling —have increased demands on marketers. Sirius Decisions).

Collateral 83

Collateral Marketing Harvest Scale 83

Zoominfo

FEBRUARY 25, 2021

A webinar funnel works a lot like a sales funnel or marketing funnel. To create a killer marketing landing page , keep the design simple and the copy concise. PRO TIP: Entice prospects with a simple intro video. Your host can create some buzz by making a short video explaining the webinar’s key takeaways.

Top of Funnel 208

Top of Funnel Webinar Metrics Funnel Social Media 208

Sales 2.0

MAY 8, 2023

If you’re taking a new job in sales or marketing, read this book first. I love the “bullseye framework” developed by Louis Gudema and explained in his book Bullseye Marketing —just out this week in its second (updated) edition. But so many marketers and salespeople don’t do this and do not do it in the right order.

Marketing 39

Marketing Intent Data Social Media Advertising 39

Hubspot Sales

APRIL 7, 2023

What do ebooks, graphic design software, and online courses have in common? Then, you can use market research (which we cover below) to give some early validation to your product choice. Conduct market research Validate your product ideas by conducting market research, which will help you determine what to sell.

Buyer Persona 109

Buyer Persona eBook How To Social Media 109

Zendesk Sell

JANUARY 10, 2019

That’s where content marketing comes in. Before creating any bottom of the funnel content, talk with your sales department and have a content marketing strategy in place (and also outline how you will measure success). Ebooks are a type of long-form content and go more in-depth than blog posts. Use the right measures.

Top of Funnel 74

Top of Funnel Funnel Case Study Webinar Metrics 74

Nutshell

SEPTEMBER 30, 2020

Marketers have a lingo all their own. While we marketing pros tend to keep things clear and simple with our clients, we’ll often use marketing slang terms as shorthand when trading tips with each other online or at networking events. Content Marketing. Hyperlocal Marketing. See: lead magnet ). Demand Gen.

Paid Content 98

Paid Content Marketing Lead Rank Lead Scoring 98

DiscoverOrg Sales

MAY 16, 2017

Get our free Outbound Sales and Marketing Strategy ebook. .” So here we’ve gotten commitment, we’ve gotten them to agree to some sort of timeline where we both define what the next steps are … if we deem there’s a fit. Step 2: Create a sense of urgency. How do we create the sense of urgency moving forward?

Video 154

Video Decision Maker Outbound eBook 154

Nutshell

JULY 22, 2020

Sales and marketing professionals are constantly slinging around new buzzwords, complex terms, and confusing abbreviations. No blog, video, or sales pitch is complete until the phrase “boost ROI” or “improve your net promoter score” is used. What Is a Marketing Flywheel? It’s what we do.

Top of Funnel 119

Top of Funnel Lead Rank Marketing Churn 119

Allego

MARCH 28, 2023

Think about how easier it would be for them if all the videos, product details, and documents were in one location. Use personal video messages to “greet” buyers and contextualize assets. Include a Personalized Welcome Video Add a personalized welcome video at the top of your digital sales room to welcome your buyers to the space.

eBook 62

eBook Video Buyer Education 62

Zoominfo

OCTOBER 5, 2021

Many B2B marketers recognize the value of both and incorporate them into the same campaigns. Demand generation is based on marketing campaigns to create a demand or interest in your product or service. Lead generation marketing is based on campaigns to collect information about potential customers and turn them into leads.

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Demand Generation Targets Lead Generation 130

Zoominfo

DECEMBER 28, 2020

Your marketing and sales teams need both. Buying signals in marketing are essential for qualifying leads by showing prospective buyers the right content at the perfect time. Read on to discover how your marketing and sales teams can close more leads by recognizing and responding to prospects’ buying signals. Consider this.

Lead Rank 309

Lead Rank Intent Data Closing Buyer Intent 309