Sales and Marketing Management

SEPTEMBER 23, 2020

Author: Scott Marshall As organizations grapple with financial hardships and uncertainty brought on by the pandemic, business leaders are left wondering how to move forward and find success. Is there an ability to grow? Building a sales pipeline in this context can seem daunting. In the COVID-19 economy, it’s important for technology solution providers (TSPs) to evaluate the landscape and alter their formulas accordingly.

Pipeline 177

Pipeline Lead Rank Lead Scoring Hiring 177

Sales Hacker

SEPTEMBER 24, 2020

The product you were selling six months ago is not the product you’re selling today — not if you’re improving it correctly. The team that was selling product six months ago is not the same team out there hustling leads today? —? not if you’re hiring and training right. That’s why targeting people who were interested enough to sit down with you, but never pulled the trigger is the perfect way to pull leads and big wins out of your existing database.

CRM 78

CRM Conversion Campaigns Hiring 78

Zoominfo

SEPTEMBER 23, 2020

It’s more than a product launch, but slightly less than an entire business model. It’s a unique, product specific, customer focused go-to-market strategy. And it’s a crucial feature of any successful B2B business. . Yet if it’s so important, why are so many rendered unsuccessful? GTM motions can fail for a variety of reasons. From poorly thought out plans to unidentified buyer personas, a small crack in the foundation can lead to the crumbling of the entire structure.

Ideal Customer Profile 189

Ideal Customer Profile Strategy Buyer Persona Lead Rank 189

The Pipeline

SEPTEMBER 21, 2020

Sales Scrum Episode #20 – Guest Scott Gillum. Scott Gillum is the founder of Carbon Design and a fellow member of CEB’s Sales & Marketing Thought Leadership Roundtable. In this episode, Scott and I pick up a discussion we have been having for some five years, based on the age-old question of “Why do we need salespeople?” This is not the usual us-versus-them sales and marketing discussion.

Groups 369

Groups Sales Marketing Company 369

Advertiser: ZoomInfo

Longer sales cycles. Increasingly discerning buyers. More meetings. Intensifying competition. Economic uncertainty. Go-to-market teams of every size, in every industry, are grappling with these challenges firsthand. Thankfully, there’s an answer. We’ve developed an entirely new way for GTM leaders to identify and execute proven, data-driven strategies that drive revenue.

Sales Cycle

Understanding the Sales Force

SEPTEMBER 21, 2020

Most companies don't understand that crappy customer service is really a sales issue. When a company's customer service is thoughtful, helpful, kind and thorough, that great customer service actually serves the sales organization. It becomes easier for salespeople to renew accounts, cross-sell, up-sell and succeed. When a company's customer service sucks, it has the opposite effect, creating objections, resistance, disdain and animosity.

Customer Service 334

Customer Service Training Objections Up-Sell 334

Anthony Cole Training

SEPTEMBER 23, 2020

Virtual relationships aren’t new and neither are virtual business relationships. What is new are the expectations and the tools. Instead of in-person meetings, we are now expected to meet via Zoom, GoToMeeting, Facebook Live. Technology is consistently providing us with more and better ways to connect.

How To 272

How To Facebook Meeting Tools 272

The Pipeline

SEPTEMBER 22, 2020

By Tibor Shanto. Prospecting is always a core activity for successful sales professionals, but never more so than in Q4. There is not only the opportunity to close the year strong but to set yourself up for a great start to the new year. Given that we are almost at the start of Q4, here are 5 specific actions you can take in order to do both. Have a look: [link].

B2B 261

B2B Prospecting Closing Opportunity 261

SBI Growth

SEPTEMBER 23, 2020

Being customer-centric can no longer be a company’s competitive advantage. This is especially true in Europe, where we have seen a considerable shift across organizations and their focus on the Customer Experience. In order to truly drive top-line revenue, increase.

Revenue 263

Revenue Company Customer Competition 263

Mr. Inside Sales

SEPTEMBER 19, 2020

The results are in! I’d like to thank all my readers and clients who voted for my company, Mr. Inside Sales! We have won the AA-ISP’s prestigious award of: Top Service Provider of the Year—2020 Award! This is the fourth year in a row we have been awarded with this valuable award that acknowledges our inside sales training, scripting, and coaching services as being the best of the best!

Decision Maker 178

Decision Maker Gatekeeper Face-to-face Inside Sales 178

Advertisement

Sales teams often lose precious time hunting for updated sales materials, while marketing struggles to keep these assets accessible and current. It's not just about managing; it's about seamlessly finding, presenting, and sharing critical sales content. All of this takes place within an intuitive, unified platform. Dive into Showell's groundbreaking content management realm.

Sales

Sales and Marketing Management

SEPTEMBER 24, 2020

Author: Tom Pisello Due to COVID-19 and the current economic downturn, sales reps are facing a new set of challenges due to uncertainty. A recent LinkedIn survey of more than 500 sales professionals indicates: 51% of customers are experiencing budget cuts. 45% of specific industries they sell into are at a standstill. 42% saw turnover or layoffs at their customers’ companies.

ROI 177

ROI Lead Rank Lead Scoring Face-to-face 177

Membrain

SEPTEMBER 23, 2020

Account planning is a critical element of complex b2b sales. Traditionally, this process begins with an assessment of where the sales team might win “more wallet share” or how many additional products they might be able to sell into each account.

Account 167

Account How To B2B Sales 167

SBI Growth

SEPTEMBER 21, 2020

To say that change is difficult is an understatement. It explains why some of us are still proudly wearing the hole-ridden t-shirt they’ve had since college (guilty as charged). In a work environment, change is even harder. Especially when you’re.

Policies 176

Policies Influencer Resources Revenue 176

Crunchbase

SEPTEMBER 21, 2020

One of the most profound changes we’ve seen in business and labor in recent years is the growth of the gig economy. According to a Gallup study, about 36 percent of U.S. workers derive some or all of their income through independent gigs. While the U.S. Bureau of Labor Statistics admits that the number of gig workers in the country is difficult to confirm, in 2017 their best estimate was 55 million.

Penetration 134

Penetration Segment Demographics Benefit 134

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In this guide, discover 8 use cases for how a customer data platform can tackle common challenges faced by marketing, commerce, service, and sales teams. With helpful diagrams and simple explanations in each use case, see how Salesforce’s CDP, Data Cloud for Marketing, powers personalized, real-time experiences across marketing, with capabilities that include: Optimizing ad spend Powering dynamic website content Increasing upselling and cross-selling Resolving service cases with marketing data B

Data

Grant Cardone

SEPTEMBER 25, 2020

About a month ago I was in my office reading about how there were so many people being adversely affected by the effects of the pandemic. I was shocked by the ensuing economic consequences ranging from business closures to job losses numbering in the millions in the United States alone, to say nothing of the number of newly unemployed people around the world. .

Fashion 127

Fashion Facebook Conference Groups 127

Membrain

SEPTEMBER 20, 2020

There we were, in the dark, in the middle of a hotel parking lot, at 3:45 AM. Why? The hotel fire alarm went off and we didn't want to ignore the warning that was so loud my wife and I couldn't hear each other speak. Why was every other guest in the hotel parking lot with us? Well, what if the hotel was on fire? What if our lives were truly in danger?

Hotels 140

Hotels Sales 140

Nutshell

SEPTEMBER 23, 2020

There’s no need to adjust your monitor—things are looking a bit different around here lately. The upcoming launch of Nutshell’s first-ever email marketing tool (currently slated for release in January 2021) will take our product from best-in-class CRM to a new competitor in an emerging category: growth software. That evolution calls for a reimagining of certain visual assets, and the retirement of others.

Face-to-face 127

Face-to-face Call-back Exercises Infusion 127

Connect2Sell

SEPTEMBER 23, 2020

Buyer 235

Buyer Coaching How To Leads 235

Speaker: Andrew Regan, Managing Partner at BlueSeed Retail Ltd.

Did you know that 70% of new retail technology fails to deliver expected benefits and can often decrease customer value, service, and experience? With that in mind, how can we empower our store associates to leverage new technology to optimize the customer experience and boost productivity? This exclusive webinar with Andrew Regan will dive into strategies to empower retail associates for success with new technology.

Retail

The Center for Sales Strategy

SEPTEMBER 21, 2020

Sales leaders that commit to growing and developing their people through effective feedback boost sales performance, attract and retain top talent, and outperform other organizations that fail to make feedback and coaching a priority. Recruiting and Selecting highly talented people for your organization is critical - but you can’t stop there. Innate talents cannot develop into strengths until your team members can use them consistently, confidently, and productively.

Maximizer 126

Maximizer Report Coaching Sales 126

Force Management

SEPTEMBER 24, 2020

With any strategic change initiative, there’s always the question of whether or not it will stick. Anyone who’s been involved in a sales transformation knows, going from point A to point B, the desired future state, is no simple feat. The key to ensuring your change initiative’s success is to understand what it takes from the sales reps, managers and yourself as the leader to drive lasting outcomes.

Leads 115

Leads Marketing Qualified Lead Sales Sales Leadership 115

Hubspot Sales

SEPTEMBER 23, 2020

The big-bang that created the Software as a Service (SaaS) model gave birth to a constellation of what seems like millions of software solutions. Among those are around 1,000 sales software solutions aimed at helping companies sell more, in less time, at the right price. As a result, companies have never been in a better position to enable their sellers with tools to grow revenue.

Enterprise 128

Enterprise Enterprise NetSuite Hubspot 128

Zoominfo

SEPTEMBER 23, 2020

It’s more than a product launch, but slightly less than an entire business model. It’s a unique, product-specific, customer-focused go-to-market strategy. And it’s a crucial feature of any successful B2B business. Yet if it’s so important, why are so many rendered unsuccessful? GTM motions can fail for a variety of reasons. From poorly thought out plans to unidentified buyer personas , a small crack in the foundation can lead to the crumbling of the entire structure.

Ideal Customer Profile 100

Ideal Customer Profile Strategy Buyer Persona Lead Rank 100

Advertiser: ZoomInfo

Even in today’s data-driven sales world, cold calling remains a fact of life for many go-to-market professionals. Fortunately, today’s sales leaders have a crucial advantage over their predecessors: market intelligence and outreach platforms that can warm up virtually any introduction.

Cold Calling

The Center for Sales Strategy

SEPTEMBER 22, 2020

Sales coaching isn’t a one-size-fits-all process. Each salesperson on your team offers a special blend of talent. As a leader, your responsibility is to coach based on a clear understanding of all their strengths and weaknesses. You know that coaching your team as individuals is essential to their growth and success. But for a remote sales team , coaching takes on a higher level of importance.

Coaching 119

Coaching Sales Coaching Sales Talent Sales 119

Chorus.ai

SEPTEMBER 23, 2020

One of Chorus’ newest reps, Amanda Jones , ramped 80% faster by leveraging Conversation Intelligence. She was able to go from her first day to a closed-won deal all within 24-days. I sat down with her to understand how she did it. The Sales Onboarding Experience In today’s new normal, sales reps who join a new company are not only working against the clock to ramp up quickly but also dealing with the unforeseen burden of onboarding remotely.

Sales Cycle 118

Sales Cycle Follow-up Conversion Data 118

Partners in Excellence

SEPTEMBER 24, 2020

When we engage our customers in discussing opportunities, we know it’s critical to understand “why.” Why are they considering making a change? Why now? What are the consequences of doing nothing? What are they trying to achieve? Why is this important to you and the organization? We are much more effective when we understand what’s driving the customer and we align our strategies around helping the customer navigate the change initiative.

Customer 123

Customer B2B Relationals Buyer 123

Anthony Iannarino

SEPTEMBER 20, 2020

I recently bought a relatively expensive Garmin watch —one nice enough that I can wear it when exercising but keep it on for a business meeting. It helps me better capture, monitor, and track several health-related metrics. It also sends the data to my doctor and my trainer, to help me be more proactive about my health. The most important metric for me right now is sleep, the number one influence on my overall health and attitude.

Exercises 120

Exercises Energy Relationals Influencer 120

Speaker: Lynnette Khalfani-Cox, The Money Coach®

Niche markets represent a huge opportunity for the financial services industry in America. From college students and women to communities of color and low-to-moderate-income households, niche populations have specialized financial needs – but they often underutilize many valuable financial products and services. How can you better connect with these consumers?

Marketing

Hubspot Sales

SEPTEMBER 21, 2020

Understanding different. sales processes and their methodologies is crucial to mastering the art of closing deals. Whether you're new to sales or a seasoned salesperson, you know that sales strategies vary depending on the deal you're trying to close. While transactional sales are typical in dealing with small- and medium-sized businesses (SMBs), enterprise companies call for a different process.

Examples 119

Examples Insurance Insurance Sales Cycle 119

Chorus.ai

SEPTEMBER 22, 2020

It’s hard to imagine that just six months ago, revenue organizations around the world basked in the glow of a bull market. All focus was on maximizing growth, and frontline sales managers were most worried about what to do if their reps were regularly exceeding quota. But COVID-19 has drastically changed this environment. It’s altered so much of the context surrounding sales, from the kinds of companies able to buy to the language that wins deals.

ROI 118

ROI Buyer Persona Churn Follow-up 118

Selling Power

SEPTEMBER 23, 2020

Imagine a deal where every step has been confirmed by the customer. A deal where the close date is the same date forecast in Salesforce, and where there are no surprises from a new stakeholder at the last minute. That’s the promise of a Mutual Action Plan (MAP), a document shared between the seller and the buyers detailing everything that each side must do to make the deal happen.

Customer 113

Customer SalesForce Forecasting Survey 113