BuzzBoard

MARCH 4, 2024

Reasons Small Business Owners Show Skepticism Towards Digital Marketing Many small business owners harbor skepticism about digital marketing and its potential benefits. This skepticism often stems from the perceived steep learning curve of digital marketing, as well as the challenge of establishing trust with customers online.

Small Business 52

Small Business Small Business Marketing Webinar Metrics 52

Sales and Marketing Management

NOVEMBER 11, 2020

Author: Jen Smith, VP Marketing, MarketingProfs In the “Before Times” – way before the start of the COVID-19 pandemic – virtual events were often seen as lesser-than to in-person, bigger-budget events. They were viewed as less compelling, less useful and, certainly, less fun. Organizers and speakers are reinventing virtual events.

Demand Generation Agencies 358

Demand Generation Agencies Face-to-face Lead Rank Conference 358

Salesmate

OCTOBER 29, 2021

Don’t you just hate it when someone eats all your time for nothing? Now imagine, this happens to you while you try to make a sale. And it’s none other than your prospect who’s wasting your time by asking too many questions (not necessarily useful). And sadly, has not made up their mind to make a purchase. Hence, quality over quantity.

Face-to-face 52

Face-to-face Decision Maker How To Top of Funnel 52

Pipeliner

JANUARY 20, 2024

The Evolution of Digital Marketing: A Conversation with Reggie James We recently had the pleasure of speaking with Reggie James, a distinguished expert in marketing and digital strategy and the founder of Digital Clarity. Our conversation revolved around the evolution of digital marketing.

Strategy 64

Strategy Video Marketing Face-to-face 64

BuzzBoard

FEBRUARY 23, 2024

Understanding the Current Landscape of Digital Marketing Agencies for Small Businesses In the era of digital reality, understanding the landscape of digital marketing agencies for small businesses has become increasingly vital. Establishing a distinctive position among small businesses can set digital marketing agencies apart.

Small Business 52

Small Business Small Business Marketing Social Media 52

Pipeliner

JANUARY 25, 2024

Content marketing is all about creating connections. Effective content marketing is about crafting stories that echo the values and aspirations of your audience. Below, we’ll dive into eight transformative ways content marketing can boost your brand’s reputation and revolutionize its image. The key is consistency.

Lead Rank 59

Lead Rank Lead Scoring Marketing Webinar Metrics 59

BuzzBoard

JANUARY 9, 2024

The digital marketing sphere is changing fast. Hence, navigating the intricate terrain of ethical concerns in digital marketing sales amidst the drive for hyper-personalization requires a delicate balance between effective marketing strategies and respecting individual privacy and autonomy.

Marketing 52

Marketing Face-to-face Small Business Small Business 52

Partners in Excellence

DECEMBER 14, 2021

I wonder if we need to rethink our concepts of sales and marketing and how we organize to provide those functions within the organization. Marketing was primarily focused on creating visibility and awareness. It typically dealt with markets and industries, not customers. It drove programs to create leads.

Marketing 73

Marketing Channels Face-to-face Lead Rank 73

BuzzBoard

JULY 25, 2023

Undoubtedly, as a market segment, small and medium-sized businesses (SMBs) hold tremendous potential, as they have come to recognize that a robust digital presence is indispensable in order to survive. They face unique difficulties in keeping themselves relevant while reaching their target audiences.

Ideal Customer Profile 52

Ideal Customer Profile Marketing Customer Face-to-face 52

SalesFuel

APRIL 2, 2024

Instead of trying to arrange a meeting, the outreach should be about providing education, says 6sense analysts. For business development (BDR) reps, the pressure to maximize productivity never lets up. In 2024, 39.3% of BDR professionals received a quota increase, reports 6sense research. And they leave nothing to chance.

Maximizer 116

Maximizer Face-to-face Social Media Hiring 116

Sales and Marketing Management

DECEMBER 14, 2020

Prepare like you’re meeting face-to-face. Not everything from a pre-pandemic, face-to-face meeting can be simply carried over to a video call. The stakes felt higher since organizing a face-to-face meeting could be challenging and you would only be seeing those key decision-makers once or twice a year.

Face-to-face 156

Face-to-face Conference Ideal Customer Profile Hotels 156

The Pipeline

JANUARY 7, 2020

The economy seems to grow in line with the average sales, or is it the other way? And every app you add to the stack, claims to add 30% to your productivity and efficiency. Reminds one of the old joke about a salesman introducing technology to a VP of sales. The pitch concluded by the rep saying, “It will help you close 50% more deals.”

Face-to-face 257

Face-to-face Lead Gen Hiring Google 257

Sales Hacker

SEPTEMBER 29, 2023

Over the past year, we’ve had tons of founders ask where they should be prioritizing their marketing dollars and resources considering the wild economic year that 2023 has unfolded as. 75% percent of CMOs are facing increased pressure to do more with less and to deliver profitable growth in 2023. Thanks for reading The GTM Newsletter!

Top of Funnel 100

Top of Funnel Marketing Ideal Customer Profile Channels 100

Sales and Marketing Management

DECEMBER 12, 2018

Author: Jacob Dillon The marketing environment never sits in one place. As the digital era is here, every marketer and salesman must adapt to the most effective practices that bring the most results. Effective selling is impossible if the marketer/salesman fails to understand his target audience. Pay attention and apply!

Marketing 196

Marketing Social Media Scale Case Study 196

Hubspot Sales

AUGUST 6, 2020

You could say that Thomas Edison knew there was an untapped market in electricity. As an entrepreneur, it's important to recognize untapped markets so you can innovate on products or bring a new product to market. Below, let's review what an untapped market is, how to find one, and look at some examples.

Marketing 112

Marketing Face-to-face How To Trends 112

Partners in Excellence

MAY 15, 2023

Most of our marketing and selling efforts focus on becoming the “product/solution authority.” Where to our prospects and customers get information on the critical issues impacting them, their customers, their industries, and markets? It could be major shifts in economy, market behaviors, demand.

Face-to-face 95

Face-to-face Trends Education Industry 95

SBI Growth

SEPTEMBER 4, 2012

We recently surveyed hundreds of marketing leaders in small to medium size businesses. In our research, we found that marketers are feeling the growing pressure to prove their marketing spend is generating results. And in a growing number of cases, CEOs have given their marketing leader a “new business” quota.

Marketing 288

Marketing Face-to-face Hiring Social Media 288

Partners in Excellence

MAY 8, 2013

Buyers are self educating on the web. When sales people first encounter the customer, the customer is already informed and educated. Just as buyers are self educating, sellers have the same resources available to them. Just as buyers are self educating, sellers have the same resources available to them.

Education 102

Education Buyer Face-to-face Facebook 102

BuzzBoard

FEBRUARY 28, 2024

Understanding the Importance of Measuring the Impact of Digital Marketing for Small Businesses For salespeople at digital marketing agencies catering to small businesses, understanding the need to measure the impact of digital marketing efforts is paramount. These are the components that propel data-driven marketing forward.

Apparel 52

Apparel Small Business Small Business Marketing 52

Highspot

JUNE 22, 2020

” In my early twenties, I took a job running a cookie shop outside of Pike Place Market. As a lesbian, as a Jewish woman, and as a woman period there’s much pressure to show the best face of your community. “Perfection can be a prison.” You won’t make enough and you’ll make too many.

Education 52

Education Margin Social Media Face-to-face 52

Zoominfo

MARCH 5, 2018

It’s no secret, sales and marketing teams don’t always work well together. In fact, research shows that 53% of sales professionals are unhappy with the support they get from marketing ( source ). Consider these statistics ( source ): Only 8% of companies have strong alignment between sales and marketing. Add your own analysis.

Lead Rank 201

Lead Rank Lead Scoring Sales Qualified Lead Buyer Persona 201

Sales and Marketing Management

JULY 22, 2020

Author: Cherryl Pressley The efficacy of email marketing is clear, with 73% of in-house marketers globally saying it provides their organizations strong ROI. But, while many teams are sending emails, they’re not all maximizing it as a marketing tool. In failing to do so, they’re leaving an opportunity on the table. .

Top of Funnel 177

Top of Funnel Real Estate Face-to-face Promotion 177

Partners in Excellence

APRIL 5, 2024

Adaptation and Resilience : The need to adapt to changing markets, technologies, and client needs, as well as resilience in the face of rejection and setbacks, is a theme that underscores the dynamic and sometimes challenging nature of sales. So far, I have 51 stories (not all have been published yet).

Analysis 123

Analysis Motivation Education Influencer 123

BuzzBoard

MARCH 2, 2024

Explaining Why Digital Marketing May Not Be Working for Your Small Business If you’re a sales professional in a digital marketing agency, you’ve likely encountered a small business client exclaiming, “Digital marketing isn’t working for my business!” Are you prepared for your next client meeting?

Small Business 52

Small Business Small Business Marketing Google Analytics 52

SocialSellinator

SEPTEMBER 28, 2021

Marketing is a tricky game. Facebook marketing for Real Estate Business is a lot like traditional marketing. And marketing campaigns on Facebook build relationships that are a crucial part of maintaining and growing any business. Just look at Facebook. billion active monthly users and counting. Don't get us wrong.

Real Estate 145

Real Estate Facebook Ideal Customer Profile Marketing 145

Zoominfo

JUNE 25, 2018

Brands that market directly to consumers recognize YouTube as a powerful tool. But can B2B marketers use YouTube to the same effect? Today’s blog post offers an in-depth guide to YouTube success for B2B marketers. Benefits of YouTube for B2B Marketing. 400 hours of video are uploaded to YouTube every minute.

B2B 217

B2B Marketing Lead Rank Lead Scoring 217

Zoominfo

JUNE 19, 2022

It happens every year. During the month of June, your social media timeline is flooded with corporations pledging their allegiance to the LGBTQ+ community with rainbow logos, photos, campaigns, and products. How many of these companies actively show their support and advocate for LGBTQ+ rights year-round? And today, we’re taking a look at both.

Company 130

Company Policies Face-to-face Campaigns 130

Smooth Sale

SEPTEMBER 8, 2023

Face-to-face interactions offer so much more than digital communications. Online marketing does provide some opportunities to show your personality. Source – Pixabay CC0 License Corporate Events Let You Make Clients Feel Valued Face-to-face interactions won’t only enable you to enjoy clear communication.

Face-to-face 106

Face-to-face Licensing Lead Rank Lead Scoring 106

BuzzBoard

SEPTEMBER 22, 2023

In a world driven by data, algorithms, and artificial intelligence, we find ourselves at the precipice of marketing’s most exciting frontier: AI marketing. It’s an era of unprecedented potential, where the dreams of marketers come to life through the power of machine learning and automation.

Marketing 59

Marketing Face-to-face Lead Rank Campaigns 59

Sales and Marketing Management

FEBRUARY 2, 2018

That is why it is crucial to know your audience when you’re structuring your multi-channel marketing. Consumers face several different options along their journey, and each one forces them to make a decision before they move forward. Your audience is more educated, motivated, and engaged than ever before. Is it chocolate?

Channels 174

Channels Demographics Intent Marketing 174

Zoominfo

SEPTEMBER 3, 2020

As a B2B marketer or sales professional you have a number of things battling for your attention at any given moment. Compared to B2C marketing strategies, B2B marketers and sales professionals rely on educating their audiences to gain more leads and conversions. Craft educational content for each of those stages.

Prospecting 262

Prospecting Scale Lead Nurturing Campaigns 262

SBI Growth

DECEMBER 8, 2012

Technology interruption, good and bad, continues to alter buyer behavior and disrupt marketing. Without this understanding, leveraging marketing spend can turn into a wild guess. Let us look at four buyer trends bound to shake up marketing in 2013: 1. Pull out content that is clearly Product Education 101.

Trends 330

Trends Buyer Marketing Revelation 330

SBI Growth

NOVEMBER 23, 2012

I’ve heard a lot of talk about “ Content Marketing.” It gets great reviews from C-Level executives, marketers and even sales managers. But how does Content Marketing help the Sales Rep? Today’s post outlines the benefits of Content Marketing from the Sales Rep’s perspective. What exactly is content marketing?

Marketing 300

Marketing Sales Qualified Lead Face-to-face Buyer 300

SocialSellinator

AUGUST 31, 2021

Snapchat is a powerful social media marketing tool for reaching new audiences. It presents an enormous opportunity for marketers to tap into this platform's market potential and establish a strong brand presence among millennials. But it's essential to making the most of social media marketing on Snapchat.

Promotion 129

Promotion Social Media Marketing Media 129

eGrabber

JANUARY 11, 2024

B2B marketers, according to HubSpot , face a common foe: 61% struggle with lead generation. Let’s explore some of the most popular inbound marketing strategies that will help you to get sales leads for your business. Blogging: Blogs are the heartbeats of inbound marketing.

Paid Content 45

Paid Content Inbound Sales Qualified Lead Lead Rank 45

BuzzBoard

FEBRUARY 28, 2024

Explaining How Digital Marketing Can Have a Transformative Effect on Small Businesses Digital marketing continues to transform, providing significant advantages for small businesses. Digital marketing is revolutionary because it allows small businesses to compete with larger enterprises. Your business growth relies on it.

Small Business 52

Small Business Small Business Marketing Social Media 52

Pipeliner

DECEMBER 19, 2023

Harnessing the Power of Authority in Marketing John Golden had the pleasure of speaking with Frank Hussman, an internet entrepreneur from Amsterdam, Netherlands, with over two decades of experience in B2B marketing and sale s. Frank acknowledged the rise of AI-generated content and the decline in content quality.

Industry 59

Industry B2B Video Demand Generation Agencies 59