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Group travel is down, but not out

Sales and Marketing Management

Author: Paul Nolan According to an April survey by the Incentive Research Foundation, the top concern about participating in work or reward-related travel was the threat of an epidemic/pandemic at 33%, followed closely by severe weather at 29%. Incentives interrupted. Inventive alternatives.

Travel 218
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AI’s Role In Sales and Marketing

Sales and Marketing Management

Author: Paul Nolan “What happens when new and fast-improving technologies create opportunities to unleash untapped sources of revenue, some of them long trapped by market inefficiencies?”. There’s no reason it can’t have equally powerful impacts on B2B sales and marketing, but it’s in its infancy, experts say. “AI

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How healthy is your office?

Sales and Marketing Management

Macomber and Allen say the green building movement of the early 1990s that led to LEED (Leadership in Energy and Environmental Design) certification provides valuable lessons for a similar push for certifying healthy buildings. The problem of split incentives. Getting beyond green. the temperature, for example?—?can

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Two BIG Reasons Your Prospecting Isn’t Working

Sales Hacker

Your sales team doesn’t have time for efficiency blockers in a competitive, fast-paced market. Data Impacts Deliverability If your team has invested time in a stellar marketing campaign, it can be disheartening for those messages to get flagged as spam or end up in dormant and nonexistent inboxes. An updated spam rate threshold.

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B2B Lead Strategy and Marketing Alignment

LeadBoxer

Here are some elements of a successful business-to-business lead sales and marketing strategy: Know Your Prospects. Researching those you’re selling your product or service to will improve your chance of a successful transaction. If you know this beforehand, you’ll avoid wasting time and energy that could be spent on quality leads.

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How Does Weather Affect Small Businesses?

Smooth Sale

To counter this, consider using digital marketing techniques to increase visibility online: Offer special promotions and discounts to entice customers during periods of bad weather. Energy Consumption and Cost Implications The weather also plays a critical role in how small businesses consume energy, directly influencing operating costs.

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Strategies for Saving on Commercial Water Costs

Pipeliner

Different suppliers offer different packages and discounts, so it pays to do your research before committing to a long-term contract. In this blog post, we will discuss how you can reduce your water bills by investing in water-saving equipment, implementing conservation measures, and taking advantage of available rebates and incentives.