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ZI Labs: Building the Future of Go-to-Market Ops

Zoominfo

During the past 15 years, the B2B software ecosystem has exploded. Billions of dollars have been invested in software promising to transform how sales and marketing teams reach new audiences. Instead, far too many companies made significant investments in B2B software tools, only to abandon them shortly afterward.

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Nonprofits Enjoy Prosperous Funding, Thanks to ‘Social Impact’ Investors

Zoominfo

When one thinks of industries that attract large investments, fields such as software, energy, and pharmaceuticals come to mind. But according to new research from ZoomInfo, it’s the nonprofit and charitable industry that has drawn the most funding since 2019 — north of $70 billion total from January 2019 through May 2020.

Nonprofit 239
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3 Habits of Highly Effective Product Marketers

Allego

Product marketers play a critical role in any company’s success. They’re conduits of information and the connective tissue between product developers, the marketing team, and the sales force. If you’re tired just reading that list, imagine how product marketers feel. They don’t have time or energy to waste.

Marketing 115
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2021 Job Market: Watch for Funding, Flexibility, and Diversity

Zoominfo

A public health crisis, limping economy, divisive election, and heavy unemployment have all made the job market unpredictable. Other industries with strong funding in 2020 included the pharmaceutical and energy fields. These businesses outstripped mid-market firms when it comes to product launches over the past three years.

Nonprofit 246
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Adapt the Major Requirements For Modern Business Growth

Smooth Sale

. __ Major Requirements for Modern Businesses Growth Pexels Source CCO License Software Implementation First, ensure that you are using the right software in your business. For instance, consider using trade school management software in your business model if you are part of this industry.

Lead Rank 106
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Sales Productivity: Where Are You Wasting The Most Time?

Zoominfo

And even before you can pick up the phone to contact decision-makers, you must conduct a significant amount of research. Researching Prospects. Inefficient databases can leave sales reps with lots of research work and little time to sell. This can pile on more research for your reps before they can start connecting.

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Want to increase sales?

The Pipeline

I have some research that makes this a great debate to have in your sales team right now. What hypothesis I am proposing is this: Ambition is key – investing energy in low balling targets will hurt you in the long run. Do you need to work with marketing more effectively on lead profiling and scoring? Hear me out.