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Firing up the revenue engine post-crisis

Sales and Marketing Management

As organizations emerge from the pandemic crisis and fire up their sales engines, it’s clear that the channel must adapt?— shifting and aligning priorities (support), implementing new, more impactful channel strategies (enable) and leveraging the right solutions (engage). Leverage the right engagement tools to drive sales.

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A Foolproof Framework for Better Incentive Communication

The Spiff Blog

It makes sense to focus on behaviors you’d like to incentivize, or pulling certain levers to impact other components of your sales engine. The only remedy is a formal incentive communication strategy. Map out an incentive communication step to align with each step of your sales comp process. Let’s dive in!

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5 Key Pillars of Effective Sales Performance Management

The Spiff Blog

Although SPM strategy varies by company and industry, the most effective sales performance management strategies typically involve a combination of the same core pillars. These pillars include organizational alignment, robust reporting, ongoing professional development, incentive compensation, and sales enablement.

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E-commerce That Avoids Channel Conflict

Sales and Marketing Management

“B2Bs can’t let channel conflict get in the way of serving customers,” Ed Kennedy, senior director of commerce strategy at Episerver, states in the report. One of our clients, a manufacturer of induction heating tools, was plagued by online resellers selling at prices far below MAP. E-Commerce Strategies Benefit Channel Partners.

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B2B Lead Generation: The Ultimate Guide

Zoominfo

Because awareness has already been established, lead generation strategies typically are activated in the second stage of the sales funnel — interest. Sales and marketing work to build on existing interest by identifying key customer profiles and selling the right value proposition to each of them through various strategies.

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Three High-Impact Benefits of Email Marketing

Zoominfo

Email is the OG digital marketing tool. That statistic alone offers an incentive for brands to take a closer look at their email marketing strategy and to maximize return. At the start of this stage, email marketing strategies help customers make a payment or commit by e-signing a contract. Stage 2: New Paying Customers.

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Do You Want Seven Proven Strategies to Achieve Total Business Success?

Smooth Sale

Photo via Pexels Attract the Right Job Or Clientele: Do You Want Seven Proven Strategies to Achieve Total Business Success? That’s why we created this guide: to give enterprises proven strategies for ensuring total success. Implementing lean manufacturing techniques is another strategy to maximize operational efficiency.