Sales and Marketing Management

DECEMBER 28, 2018

Author: Eugene Eaton Digital technologies enable sales reps to reach the global audiences almost instantly, but they eliminated that much-needed human factor from the sales process. This is why live events still play a major role in today’s business. What Is Event Lead Form? The shortest answer is, No.

Face-to-face 235

Face-to-face Lead Rank Follow-up CRM 235

The Pipeline

SEPTEMBER 2, 2020

From the time of the first salesperson, sales leaders have been trying to figure out how to get their teams to prospect. In a recent survey, 42% of sales and corporate leaders identified prospecting as a skills gap in their organizations. But while prospecting part/start of the sales cycle. By Tibor Shanto.

System 316

System Prospecting Quota Decision Maker 316

Sales 2.0

JULY 7, 2014

He’s writing some excellent stuff about modern sales and marketing over there. As timing would have it, Louis just updated me that he has a new (free 83-page) ebook out of interviews with sales and marketing leaders. Louis asked about the usefulness of Sales 2.0 Louis asked about the usefulness of Sales 2.0

InsideView 301

InsideView Hiring Cancellation Account 301

Smooth Sale

SEPTEMBER 8, 2023

Photo by Alperomeresin via Pixabay, AI-Generated Attract the Right Job Or Clientele: Do You Realize The Power of A Successful Corporate Event? However, it serves us well to recall the value of hosting a corporate event. In truth, there are many reasons why a corporate event can work wonders for your business. People buy people.

Face-to-face 106

Face-to-face Licensing Lead Rank Lead Scoring 106

Zoominfo

MAY 25, 2022

And while it’s not hard to find basic business data — company names, phone numbers, employee counts, revenue, maybe direct dial numbers and email addresses — today’s complicated sales cycles need more than just names and numbers. What is Sales Intelligence? What Do Sales Intelligence Tools Do?

Ideal Customer Profile 130

Ideal Customer Profile Tools Prospecting Intent Data 130

Zoominfo

APRIL 23, 2021

ZoomInfo’s recent webinar, Automation: The Secret to Next-Level Go-To-Market Strategy , highlighted why automation powered by data is a proven tactic to accelerate win rates and better enable go-to-market plays. Through trial and error, companies adopt “sales plays” that become repeatable and highly targeted.

Webinar Metrics 242

Webinar Metrics Strategy Marketing Scale 242

Vengreso

FEBRUARY 19, 2020

?. Subscribe to Modern Marketing Engine on your app of choice. . Events have been a notoriously difficult marketing channel to measure when it comes to adding qualified leads to the sales pipeline. Learn how to measure contribution to your #sales pipeline from events. marketing #NEXT2020 Click To Tweet.

Pipeline 127

Pipeline Hotels How To Engineering 127

Zoominfo

FEBRUARY 1, 2021

How important are prospecting insights to your sales strategy? Of course, your sales strategy’s success, including reaching your revenue goals, depends on the sales team hitting their numbers. It could be that their sales reps know how to prospect effectively. What are prospecting insights?

Data 246

Data Prospecting Strategy Cold Calling 246

Hubspot Sales

MAY 26, 2023

In real estate, you have to understand that prospects aren't going to appear out of thin air. This is a concept known as real estate prospecting. And in the highly competitive world of real estate, prospecting can be challenging. Prospecting should be a fundamental part of your business strategy as a real estate professional.

Real Estate 85

Real Estate Prospecting Ideal Customer Profile Social Media 85

Zoominfo

JANUARY 29, 2018

For today’s blog post, we put together a comprehensive list of the best articles about corporate events and event marketing. We tried to tackle every aspect of event marketing. From event planning to trade show design, there’s a little something for everyone. Double Duty: Why Hybrid Events Hook Millennials.

Webinar Metrics 113

Webinar Metrics Trade Show Marketing Strategy 113

SBI

MAY 5, 2020

Time for Sales and Event Teams to be Equal Partners. Before Covid, sales meetings were moving more online anyway, but now there may be quite a long time before face-to-face meetings start up again. Sales needs to sit up and embrace these new opportunities to develop new business in a new way. How’s this going to work?

Face-to-face 119

Face-to-face Follow-up Lead Capture Airlines 119

Mr. Inside Sales

AUGUST 21, 2022

I watched a sales rep making cold calls the other day. He was making one crucial error that was leading to him not getting very far with prospects. I want to share with you what this common prospecting error is and how to immediately fix it. Plus, what was missing was a value statement of what might be in it for the prospect.

Prospecting 156

Prospecting Face-to-face Sales Qualified Lead Cold Calling 156

The Pipeline

APRIL 23, 2019

No, I am not going to talk about green selling or climate change, not even sales change. Environmentally friendly prospecting is about understanding and leveraging your mutual settings and events. Starting right in prospecting, of course, means putting the buyer at the centre of every action. By Tibor Shanto. Find Yours.

Prospecting 260

Prospecting Transportation Retail Exact 260

Jeffrey Gitomer

OCTOBER 19, 2011

Ways To Win Prospects And Contacts At A Networking Event. If you network smart, it’s the easiest way to make sales contacts. Hot sales contacts. ways to win prospects and contacts at a networking event: 1. ways to win prospects and contacts at a networking event: 1. Sales Management.

Networking 314

Networking Hiring Prospecting Social Media 314

eGrabber

SEPTEMBER 28, 2020

LinkedIn is now showing all attendees to all Events (& webinars) your prospects are attending! You don’t have to be the organizer of any of the events to get all the attendee leads! You just have to know how to search for the right events. Here is a 4 step process to leverage LinkedIn EVENTS for new leads.

Ideal Customer Profile 111

Ideal Customer Profile LinkedIn Webinar Metrics B2B 111

BuzzBoard

FEBRUARY 16, 2024

Understanding the Importance of Local Events in Selling to Small Businesses For those of you in the sales department of a digital marketing agency, selling to small businesses may seem intimidating. However, there’s a secret weapon you might be overlooking: local events. Begin networking at your next local event.

Small Business 52

Small Business Small Business Networking Case Study 52

The Pipeline

JULY 16, 2019

For sales, that common purpose something other than an “enemy.” The common goal in sales is winning your prospect’s prospect. Again, this makes the people your prospect is trying to win, your responsibility as well. That is how our clients get paid; by helping their clients deal with their market realities.

Prospecting 284

Prospecting Trade Show Objections Buyer 284

Hubspot Sales

JULY 10, 2020

For B2B brands, connecting on a personal level is crucial to turn prospects into clients. It’s why so many companies hold and attend conferences and other major events. There are many reasons you might have to cancel your upcoming B2B events. If you have to cancel an event, try not to panic or feel it’s the end of the world.

Cancellation 108

Cancellation Opportunity B2B Conference 108

Zoominfo

MAY 6, 2021

The pandemic changed the day-to-day processes of the B2B sales organization practically overnight when the world went 100% digital. A recent ZoomInfo survey of about 600 sales and marketing professionals found that most sales reps said they relied on in-person events for prospecting before 2020.

Survey 246

Survey Top of Funnel Scale Fashion 246

The Pipeline

OCTOBER 15, 2019

A lot of people in sales remind me of a conversation I had with Leon. They seem to be convinced that not only is sales about timing, but they have divined a way to leverage it to their advantage. Much like the ponies, timing in prospecting is a mug’s game. They are not in the market and have to be “brought into” the market.

Prospecting 212

Prospecting Influencer Buyer Education 212

Zoominfo

APRIL 29, 2020

Events and trade shows are expensive, even if you’re not a sponsor. Even so, they are still one of the best ways to get your solution in front of a crowd of likely prospects: 41% of companies consider event marketing to be their top channel for lead generation. Identify Who’s Going to the Event. Also, not ideal.

Trade Show 100

Trade Show Lead Generation Sales Qualified Lead Leads 100

Zoominfo

JUNE 14, 2018

Industry trade shows and professional events are an excellent way to learn new skills, network with others, and revive your creativity. But, these events can also be overwhelming—with multiple tracks, different sessions to choose from, and long days filled with non-stop activities. attendees must be sure they’re prepared ahead of time.

B2B 159

B2B Trade Show Social Media Vendor 159

Score More Sales

AUGUST 29, 2012

As a sales-brained person (not marketing-brained) I tend to stay away from marketers, but these last two days have been different and very rewarding. I’ve spent time at Inbound 2012, Hubspot’s summit for marketers – an event which is growing dramatically year to year. and the next year).

Inbound 184

Inbound Hubspot Marketing eBook 184

Zoominfo

NOVEMBER 1, 2022

ZoomInfo CEO and co-founder Henry Schuck and Chief Marketing Officer Bryan Law led the discussions, along with Bain partner Rishi Dave. A recession can be a great opportunity to grow It’s easy to panic when the market is shaky — and many companies do. They implement aggressive cost-cutting strategies and initiate layoffs. Get a Demo 3.

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Hiring Intent Data Intent Scale 100

Nutshell

OCTOBER 30, 2020

With in-person events temporarily postponed due to health concerns, virtual event platforms have taken center-stage in 2020. If you’ve been online at all in 2020, you’ve seen an advertisement promoting a virtual event. After all, in-person events are a no-go right now because of COVID-19. It makes sense.

Webinar Metrics 127

Webinar Metrics Software Software Conference 127

DiscoverOrg Sales

FEBRUARY 21, 2018

We have trade show prospecting down to a science. Members of DiscoverOrg’s sales and marketing teams attend about 30 events per year. For walk events, we get about 400 leads per walk event, of which half are “hot” (sales accepted) leads. Get a map of the event. Set specific prospecting goals.

Trade Show 174

Trade Show Ideal Customer Profile Prospecting Decision Maker 174

DiscoverOrg Sales

FEBRUARY 14, 2018

Trade shows are an exciting opportunity for sales professionals to develop relationships with prospects and show off the latest products and services. We asked Jake Shaffren, our Director of Sales Development at DiscoverOrg and trade-show prospector extraordinaire, how he approaches the process. Get a map of the event.

Trade Show 193

Trade Show Prospecting Face-to-face Decision Maker 193

Smooth Sale

NOVEMBER 11, 2022

Attract the Right Job Or Clientele: Creating A Business Event to Help Your Company Grow. Striving to relax your prospective clients and associates brings about more meaningful conversations on a personal and professional level. Our collaborative Blog offers insights into ‘Creating a business event can help your company grow.’. __.

Company 78

Company Outsourcing Services Social Media Advertising 78

SalesforLife

JUNE 27, 2019

What we’ve found in talking to our customers, is that BDRs, SDRs, and account executives are increasingly creating compelling events to drive pipeline creation. These events could be localized events, sporting events, experiential events, conferences, trade shows, or user conferences. Find and select key targets.

Campaigns 95

Campaigns Ideal Customer Profile Strategy Trade Show 95

Zoominfo

FEBRUARY 26, 2021

Sales automation tools streamline repetitive tasks so you can focus on selling. What is Sales Automation? Today’s Sales professions spend just 34% of their time selling. With that shocking statistic, let’s review the benefits of sales automation. The Rise of Sales Automation. Salesforce.

Sales Automation 162

Sales Automation Prospecting Top of Funnel Sales Qualified Lead 162

Hubspot Sales

DECEMBER 23, 2022

Effective sales prospecting is a multistep process that requires systematic prospect discovery, qualification, and outreach. In this post, you’ll learn the 19 best sales prospecting tools to help you engage with your ideal prospects. What Is a Sales Prospecting Tool? Engage with your prospects.

Tools 111

Tools Ideal Customer Profile Prospecting Intent Data 111

PandaDoc

DECEMBER 19, 2022

Sales prospecting acts as the first stage in the sales process. B2B sales organizations may often find that this process is highly time-consuming and requires significant investments in manual labor. And poorly managed prospecting lists will result in seller fatigue. B2B sales prospecting in a nutshell.

Ideal Customer Profile 98

Ideal Customer Profile B2B Prospecting Top of Funnel 98

LeadIQ

AUGUST 6, 2018

If you are working in prospecting, there is a pretty good chance you’re going to get an opportunity to pitch to prospects in person. With the fall events season starting to kick off in the next few weeks, I figured it’d be a good idea to jump into this topic. Your prospects could be speaking at the event.

Prospecting 68

Prospecting Conference How To Face-to-face 68

Zoominfo

NOVEMBER 16, 2022

Just as sports teams use playbooks to map out potential in-game scenarios, the best go-to-market (GTM) teams rely on playbooks to map out their revenue-generating strategy across sales and marketing. They’re essential for preparing your team for every situation that may arise during a demo, sales call, or in-person event.

Marketing 130

Marketing Scale Decision Maker Call-back 130

Smooth Sale

NOVEMBER 12, 2022

Attract the Right Job Or Clientele: Do You Want to Create A Successful Networking Event For Your Business? Do you need help getting local businesses excited about attending your upcoming networking event? Extra stress is commonplace when planning your first event. A Successful Networking Event For Your Business.

Networking 78

Networking Social Media Hiring Promotion 78

eGrabber

FEBRUARY 19, 2024

In the world of sales and marketing, prospecting lists are the backbone of any successful campaign. But what exactly is a prospecting list, and how can you build one that yields the best results? What is a Prospecting List? 50+ Ways to Build Prospecting Lists in no Time! Let’s dive in. Try for Free!

Ideal Customer Profile 59

Ideal Customer Profile Prospecting Trade Show How To 59

Sales Hacker

SEPTEMBER 29, 2023

Over the past year, we’ve had tons of founders ask where they should be prioritizing their marketing dollars and resources considering the wild economic year that 2023 has unfolded as. Not only has the economy provided an added challenge, but there has been a general drop in the effectiveness of most traditional marketing channels.

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Top of Funnel Marketing Ideal Customer Profile Channels 100