Sales and Marketing Management

MARCH 6, 2024

Offsite events are not a "build and they will come" endeavor. Here are five ways to make your in-person event more enticing and successful. The post Driving Leads and Sales Through Private Engagements appeared first on Sales & Marketing Management.

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Leads Marketing Qualified Lead Sales Marketing 295

Sales and Marketing Management

JANUARY 18, 2021

With the pandemic pushing change in consumer behavior, marketing and sales teams specifically have seen a huge shift in how they must reach current and potential customers. So, how will we see video continue to evolve in 2021, and how can marketing and sales teams best use it to their advantage?

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Video Scale Marketing Face-to-face 317

Sales and Marketing Management

DECEMBER 18, 2020

Author: Staff Meg Scales is chief marketing officer of SlickText , which helps businesses market through short message service (SMS), aka text messages. In this Q&A, she speaks to the effectiveness of text messaging incorporated into events, virtual or live. Q: Why is texting effective for events?

Lead Rank 215

Lead Rank Lead Scoring Scale Segment 215

Zoominfo

AUGUST 1, 2023

Many go-to-market professionals already use intent data to spot prospects that are interested in their products or services. ZoomInfo covers over 4,500 topics, ranging from sales enablement tools to M&A to private equity. Washington Commanders Sale On Nov. Ready to capitalize on your next big prospect?

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Intent Data Intent Intent Signal Data 130

Sales and Marketing Management

MAY 8, 2019

Now, it’s changing the way we plan, host, and attend events. But how has streaming video transformed the events world? In the past, events were limited to space and time. Simply put, to be part of an event, you physically had to be there. Video adds another level of interactivity to your events.

Video 316

Video Strategy Maximizer ROI 316

Hubspot Sales

SEPTEMBER 18, 2023

Timing is everything in sales. That is why recognizing trigger events is key to being successful. In this article, we’ll cover what a trigger event is, why they’re important and provide examples you can apply to your own sales strategy. Why Trigger Events are Important Sales is a time-sensitive profession.

Social Media 104

Social Media Google Hiring How To 104

Zoominfo

APRIL 29, 2020

Events and trade shows are expensive, even if you’re not a sponsor. Even so, they are still one of the best ways to get your solution in front of a crowd of likely prospects: 41% of companies consider event marketing to be their top channel for lead generation. Identify Who’s Going to the Event. Here are some tips: 1.

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Trade Show Lead Generation Sales Qualified Lead Leads 191

Hubspot Sales

JANUARY 11, 2023

When it comes to events, many small business owners and sales reps struggle with the same challenge: Getting prospects and customers to attend. Yet, in-person or virtual event participation is often a critical component of networking, building relationships, and offering value to prospects ahead of a sale.

Transportation 120

Transportation Marketing How To Webinar Metrics 120

Sales and Marketing Management

APRIL 21, 2020

What does it mean for business events and incentive travel programs? We spoke with Carina Bauer, CEO of IMEX Group, which connects meetings and events businesses with customers through annual tradeshows in Germany and Las Vegas. Are we looking at a new normal for the meetings and events industry?

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Meeting Face-to-face Travel Incentives 227

Sales and Marketing Management

SEPTEMBER 8, 2022

When sales and marketing teams align properly on virtual events, the sales cycle can be shortened and smarter decisions can be made about who to target, which can lead to positive revenue outcomes. The post How Marketing and Sales Teams Work Hand in Hand to Succeed appeared first on Sales & Marketing Management.

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Marketing Sales Cycle Revenue Positioning 194

SBI Growth

SEPTEMBER 25, 2021

A hot topic on the minds of executives, validated by SBI’s Growth Advisory Board Program, is what the future of the workplace looks like and how to create an impactful EX and CX in a hybrid environment. Executives are looking.

Ideal Customer Profile 321

Ideal Customer Profile How To SalesForce Analysis 321

Sales 2.0

JULY 7, 2014

He’s writing some excellent stuff about modern sales and marketing over there. As timing would have it, Louis just updated me that he has a new (free 83-page) ebook out of interviews with sales and marketing leaders. Louis asked about the usefulness of Sales 2.0 Louis asked about the usefulness of Sales 2.0

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InsideView Hiring Cancellation Account 301

Smooth Sale

SEPTEMBER 8, 2023

Photo by Alperomeresin via Pixabay, AI-Generated Attract the Right Job Or Clientele: Do You Realize The Power of A Successful Corporate Event? However, it serves us well to recall the value of hosting a corporate event. In truth, there are many reasons why a corporate event can work wonders for your business. People buy people.

Face-to-face 104

Face-to-face Licensing Lead Rank Lead Scoring 104

Sales and Marketing Management

JUNE 4, 2021

Whether it’s meeting colleagues around the water cooler or meeting new sales accounts at an event, we look forward to additional in-person collaboration and connection. The post 5 Common Virtual Meeting and Event Mistakes appeared first on Sales & Marketing Management.

Meeting 120

Meeting Face-to-face Account Marketing 120

Zoominfo

JANUARY 29, 2018

For today’s blog post, we put together a comprehensive list of the best articles about corporate events and event marketing. We tried to tackle every aspect of event marketing. From event planning to trade show design, there’s a little something for everyone. Double Duty: Why Hybrid Events Hook Millennials.

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Webinar Metrics Trade Show Marketing Strategy 113

Zoominfo

OCTOBER 5, 2021

Scenario You’re sponsoring or hosting an event and want to get more potential attendees to sign up. Send three email blasts: the first should be sent a month prior to the event, followed by two subsequent emails two weeks prior and a day or two beforehand. Trigger Upcoming event Action Email automation

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Follow-up Leads Marketing Qualified Lead Sales 100

Vengreso

FEBRUARY 19, 2020

?. Subscribe to Modern Marketing Engine on your app of choice. . Events have been a notoriously difficult marketing channel to measure when it comes to adding qualified leads to the sales pipeline. Learn how to measure contribution to your #sales pipeline from events. marketing #NEXT2020 Click To Tweet.

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Pipeline Hotels How To Engineering 127

Sales and Marketing Management

SEPTEMBER 13, 2021

The post Regaining Trust and Engagement for In-Person Events appeared first on Sales & Marketing Management. Safety Protocols Increase Confidence The IRF implemented its own COVID-related best practices and participants said it positively impacted their decision to attend. […].

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Incentives Incentive Travel Groups 120

BuzzBoard

FEBRUARY 16, 2024

Understanding the Importance of Local Events in Selling to Small Businesses For those of you in the sales department of a digital marketing agency, selling to small businesses may seem intimidating. However, there’s a secret weapon you might be overlooking: local events. Begin networking at your next local event.

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Small Business Small Business Networking Case Study 52

SalesFuel

MAY 1, 2024

Social media marketing is a HUGE part of acquiring new customers and inspiring customer loyalty. It’s time your client learned how to craft the best social media marketing they can. The Best Social Media Marketing Avoids These Mistakes In order to create the best social media marketing, Hootsuite recommends avoiding common pitfalls.

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Social Media Media Ideal Customer Profile Marketing 52

SBI

MAY 5, 2020

Time for Sales and Event Teams to be Equal Partners. Before Covid, sales meetings were moving more online anyway, but now there may be quite a long time before face-to-face meetings start up again. Sales needs to sit up and embrace these new opportunities to develop new business in a new way. How’s this going to work?

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Face-to-face Follow-up Lead Capture Airlines 119

Sales Hacker

SEPTEMBER 13, 2022

Want to write sales emails like a pro? Manager, Outbound Growth Marketing at Greenhouse) and Will Allred (Co-Founder & COO at Lavender) to get TWO perspectives and TWO approaches on real sales emails, every week on Sales Hacker. I wanted to catch up at the event. Have a question about your sales email?

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Scale Churn Outbound Retention 75

Zoominfo

SEPTEMBER 8, 2019

There’s no way around it—industry conferences and networking events are expensive. But, live events provide a unique opportunity for your team to network, develop important skills, and ultimately improve your business. If you send your team to conferences and events, they’ll learn new skills and develop existing ones.

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Conference B2B Face-to-face Scale 162

SBI Growth

DECEMBER 18, 2017

B2B marketing leaders drive hyper-growth by bridging the gap between the corporate office and the field. If you are investing in field events, and not generating desired outcomes, consider thinking like a B2C marketer. To do this, you need to.

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B2B B2C Revenue Marketing 184

Zoominfo

APRIL 23, 2021

ZoomInfo’s recent webinar, Automation: The Secret to Next-Level Go-To-Market Strategy , highlighted why automation powered by data is a proven tactic to accelerate win rates and better enable go-to-market plays. Through trial and error, companies adopt “sales plays” that become repeatable and highly targeted.

Webinar Metrics 242

Webinar Metrics Strategy Marketing Scale 242

The Sales Heretic

MAY 31, 2017

Networking is a powerful sales and marketing tool. Here are seventeen things—all of which I’ve actually observed people doing—that you definitely don’t want to do at your next networking event. But like any tool, using it improperly or inappropriately can lead to disaster. Dress inappropriately 2. Show up late 3.

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Networking Tools Marketing Leads 233

Sales and Marketing Management

AUGUST 29, 2018

Author: DANA LASALVIA, VICE PRESIDENT OF CORPORATE COMMUNICATIONS & BUSINESS DEVELOPMENT, RYMAX MARKETING SERVICES, INC. Take, for example, your annual sales meeting. Organizations should consider hosting on-site, interactive recognition events. These events are certainly worth a social media post, right? We all have it.

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Social Media Media Loyalty Energy 153

Drift

MARCH 17, 2020

In the current climate, we know your plans around events and field marketing have very likely shifted. And your demand gen forecasts have had to change. But we also know the desire to come together as a community to learn has not. Now more than ever, we need to bring our communities together in a way that fits our current reality.

Travel 101

Travel Marketing Forecasting Sales 101

Smooth Sale

NOVEMBER 17, 2022

Attract the Right Job Or Clientele: Are You Ready to Improve Your Networking Event? Networking events intend for you to meet new people and gain new contacts. However, planning a networking event can take time and effort. If you are in a position to host a networking event, you must ensure that it achieves rave reviews.

Networking 78

Networking Hiring Promotion Education 78

Smooth Sale

NOVEMBER 11, 2022

Attract the Right Job Or Clientele: Creating A Business Event to Help Your Company Grow. Our collaborative Blog offers insights into ‘Creating a business event can help your company grow.’. __. A Business Event to Help Your Company Grow. What is a Business Event? Image Credit. More doors open to opportunity.

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Company Outsourcing Services Social Media Advertising 78

Sales and Marketing Management

DECEMBER 2, 2020

Jim Kruger, chief marketing officer at Veeam Software , a developer of disaster recovery and intelligent data management software, predicts three key . . Virtual events started out of necessity, but are here to stay because of ROI and accessibility. But that requires planning for a new year.

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Marketing ROI Pivotal Travel 176

Zoominfo

JUNE 14, 2018

Industry trade shows and professional events are an excellent way to learn new skills, network with others, and revive your creativity. But, these events can also be overwhelming—with multiple tracks, different sessions to choose from, and long days filled with non-stop activities. attendees must be sure they’re prepared ahead of time.

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B2B Trade Show Social Media Vendor 159

G2Crowd - Sales Blog

DECEMBER 2, 2019

There are many types of events to consider when executing an event marketing strategy.

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Influencer Marketing Strategy Sales 71

SalesforLife

JUNE 27, 2019

What we’ve found in talking to our customers, is that BDRs, SDRs, and account executives are increasingly creating compelling events to drive pipeline creation. These events could be localized events, sporting events, experiential events, conferences, trade shows, or user conferences. Find and select key targets.

Campaigns 95

Campaigns Ideal Customer Profile Strategy Trade Show 95

Score More Sales

AUGUST 29, 2012

As a sales-brained person (not marketing-brained) I tend to stay away from marketers, but these last two days have been different and very rewarding. I’ve spent time at Inbound 2012, Hubspot’s summit for marketers – an event which is growing dramatically year to year. and the next year).

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Inbound Hubspot Marketing eBook 184

eGrabber

SEPTEMBER 28, 2020

LinkedIn is now showing all attendees to all Events (& webinars) your prospects are attending! You don’t have to be the organizer of any of the events to get all the attendee leads! You just have to know how to search for the right events. Here is a 4 step process to leverage LinkedIn EVENTS for new leads.

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Ideal Customer Profile LinkedIn Webinar Metrics B2B 111