Sales and Marketing Management

OCTOBER 5, 2016

Teaser: Ray Bloom is the founder and chairman of IMEX Group, which organizes the largest worldwide exhibitions for the incentive travel and meetings industry, including IMEX America, which is scheduled for Oct. Sales & Marketing Management caught up with Bloom recently via email. 18-20 in Las Vegas. 18-20 in Las Vegas.

Meeting 227

Meeting Incentives Incentive Travel 227

Hubspot Sales

NOVEMBER 28, 2023

Marketing and sales teams rely heavily on one another to drive business. After all, it’s the marketing department that generates leads, and the sales team that converts those leads to paying customers. Sales collaboration dramatically improves results, but bringing it to fruition can be more complex than it sounds.

Lead Rank 106

Lead Rank Top of Funnel Marketing Qualified Lead Ideal Customer Profile 106

Sales Hacker

SEPTEMBER 29, 2023

Over the past year, we’ve had tons of founders ask where they should be prioritizing their marketing dollars and resources considering the wild economic year that 2023 has unfolded as. Not only has the economy provided an added challenge, but there has been a general drop in the effectiveness of most traditional marketing channels.

Top of Funnel 102

Top of Funnel Marketing Ideal Customer Profile Channels 102

Sales and Marketing Management

JUNE 29, 2020

Author: Paul Nolan According to an April survey by the Incentive Research Foundation, the top concern about participating in work or reward-related travel was the threat of an epidemic/pandemic at 33%, followed closely by severe weather at 29%. Incentives interrupted. Sales are still happening, but a group celebration isn’t likely.

Travel 218

Travel Groups Incentives Incentive 218

Understanding the Sales Force

DECEMBER 19, 2012

Understanding the Sales Force by Dave Kurlan Today I had the following email exchange: Subject: Question on Comp. Sales complains that the leads suck. We have the sales process dialed in and we are training on it now. That's one of more than 20 conditions that justify evaluating the sales force. I am stuck on comp.

Follow-up 228

Follow-up Incentives Incentive Sales Qualified Lead 228

Sales and Marketing Management

JUNE 29, 2020

Being well-prepared and truly understanding how to get your people, your operations and your sales back and running at full bore will be essential for survival. As organizations emerge from the pandemic crisis and fire up their sales engines, it’s clear that the channel must adapt?— Leverage the right engagement tools to drive sales.

Engineering 156

Engineering Revenue Incentives Incentive 156

Allbound

OCTOBER 16, 2019

Incentive programs are critical to any successful channel sales model. By inspiring or rewarding certain behaviors in your partners, incentives can help steer the course for any successful business relationship. Bronze partners may need stronger incentives than those offered to your gold partners. That’s the idea, anyway.

Incentives 57

Incentives Incentive Channels Referrals 57

Sales Hacker

APRIL 13, 2020

The cancellation of industry events from the COVID-19 crisis poses a real problem to salespeople who rely on events-based marketing. In the tech sector alone, the direct losses from the cancellation of just 10 events are more than $1.1 Many companies are canceling events or postponing them until after the crisis is over.

Lead Rank 127

Lead Rank Lead Scoring Leads Marketing Qualified Lead 127

Sales and Marketing Management

SEPTEMBER 12, 2017

Author: Paul Gordon, Senior Vice President Sales, Rymax Marketing Services, Inc. Recently I was asked to attend a manufacturer’s sales meeting. Sales meetings are meant to ignite excitement and gusto. By design, sales meetings make team members feel appreciated and valued — they’re meant to boost morale.

Lead Rank 262

Lead Rank Loyalty Incentives Incentive 262

Hubspot Sales

MAY 26, 2023

To obtain consistent sales results, you need a solid plan to reach out to the appropriate audience. Define your target market. Before you start prospecting, it's essential to define your target market. Identify the type of prospects you want to attract and tailor your marketing strategy accordingly.

Real Estate 85

Real Estate Prospecting Ideal Customer Profile Social Media 85

Sales Evangelist

JANUARY 5, 2020

How To Grow Sales With Local Networking Events All salespeople have tried to grow sales with local networking events. Many organizations utilize these events to bring awareness and drive sales. Sam Edwards is Chief Marketing Officer of SEO.co. It’s a strategy that truly works.

Networking 64

Networking SCM How To Hiring 64

Sales and Marketing Management

JANUARY 23, 2019

Helping others as a team is invigorating and bonding, which is why corporate social responsibility (CSR) continues to be a popular component of offsite meetings and incentive travel programs. Sauvage’s post was written after participating in a CSR event his company helped create for a corporate client.

Incentives 159

Incentives Incentive Travel Nonprofit 159

Sales and Marketing Management

DECEMBER 13, 2019

Sales managers need to approach the final weeks of the year with leadership that taps into the competitive nature of their teams because sales professionals won’t lose their desire to be “on top” just because Santa is coming to town. . Rally your sales troops to embrace the mood of the season rather than be distracted by it.

Motivation 177

Motivation Lead Rank Lead Scoring Decision Maker 177

Zoominfo

OCTOBER 13, 2021

A 2018 study by the University of Zurich found that even a small gift from a sales representative makes customers much more likely to make a purchase. “It’s something like an educated Hail Mary pass that sweeps up unconverted marketing qualified leads.” What do we mean by “direct mail marketing”? The results?

Top of Funnel 130

Top of Funnel Lead Rank Marketing Qualified Lead Direct Mail 130

Sales and Marketing Management

APRIL 25, 2020

Author: Paul Nolan Are companies less likely to embrace meetings and events or is there a pent-up demand for getting together? Will the meetings and events industry rebound? Business travel and the events that companies put on their calendars will look drastically different, at least for the rest of this year and probably beyond.

Meeting 156

Meeting Face-to-face Travel Conference 156

OutboundView

JUNE 12, 2019

The separation between sales and marketing is always a hot topic of discussion. There is also a big debate as to whom the inside sales teams should report to. There is also a big debate as to whom the inside sales teams should report to. This is why marketing needs dedicated inside sales reps for event promotion!

Inside Sales 37

Inside Sales Promotion Marketing Compensation 37

Sales and Marketing Management

MAY 6, 2019

Spain, Thailand and China are the most in-demand event destinations for meetings, incentives, conferences and exhibitions (MICE) planners in 2019, with a lot of interest in Peru and European destinations, according to global destination and event management company Pacific World. 2019’s top 10 in-demand event destinations.

Travel 120

Travel Groups Incentives Incentive 120

Alice Heiman

OCTOBER 4, 2023

In the age where traditional sales tactics seem obsolete, CEOs and founders are shifting to innovative strategies. By curating events, insightful blog posts, and actively engaging with his audience, Lloyed created a trusted hub for entrepreneurs. 08:05] Lloyed Lobo’s journey from engineering to sales to co-founding Boast. [12:10]

Ideal Customer Profile 91

Ideal Customer Profile Hiring Lead Rank Engineering 91

Smooth Sale

MAY 15, 2024

Brand merchandise is an age-old business tool that’s been in full swing at industry events and trade shows for decades. Get it right, and you can secure business growth and sales. Luckily, targeted products for sale can be an excellent tool for helping to target your ideal audience. Be Inspired and Inspiring!

Consumer 91

Consumer Trade Show Hiring Licensing 91

MEDDIC

MARCH 16, 2023

It’s important to celebrate meddic sales wins Sales are critical to the success of any business. In fact, without sales, there will be no revenue or growth and ultimately complete failure. Celebrating MEDDIC sales wins or MEDDPICC sales wins is a great way to reward the hard work and effort of the sales team.

Incentives 72

Incentives Incentive Motivation Commission 72

Nutshell

SEPTEMBER 30, 2020

Marketers have a lingo all their own. While we marketing pros tend to keep things clear and simple with our clients, we’ll often use marketing slang terms as shorthand when trading tips with each other online or at networking events. Content Marketing. Hyperlocal Marketing. Demand Gen. Evangelist.

Paid Content 98

Paid Content Marketing Lead Rank Lead Scoring 98

SocialSellinator

SEPTEMBER 30, 2021

The beauty is that Dynamic Product ads will automatically pull images, pricing data, and other information from those products into pre-designed templates that give off the perfect marketing vibe, so they can actually be created relatively easily. Event Tracking Pixel. You can also send Facebook event data to Google Analytics.

Facebook 111

Facebook Strategy Social Media Marketing 111

SocialSellinator

SEPTEMBER 28, 2021

Marketing is a tricky game. Facebook marketing for Real Estate Business is a lot like traditional marketing. And marketing campaigns on Facebook build relationships that are a crucial part of maintaining and growing any business. Just look at Facebook. billion active monthly users and counting. Demographic.

Real Estate 145

Real Estate Facebook Ideal Customer Profile Marketing 145

Sales and Marketing Management

MAY 18, 2018

Tapping in to the experiential trend is essential for building a brand, engaging B2B customers, and driving sales. The best events integrate products and services in interesting and original ways, ensuring the experience is unforgettable – and highly shareable on social media. Sales kickoffs. Conferences/expos/tradeshows.

B2B 221

B2B Customer Social Media Face-to-face 221

Highspot

OCTOBER 11, 2023

Effective sales management is the core of any successful business. Read on as we break down why strong sales management matters, along with proven strategies to achieve it. It involves planning, organizing, leading, and controlling the sales activities within an organization to achieve its revenue targets and close deals.

Sales Management 59

Sales Management Strategy Lead Rank Lead Scoring 59

SBI

OCTOBER 1, 2014

They’ll all be participating in this year’s Dreamforce 2014 event at the Mosconi Center in San Francisco. “Event” is perhaps not the right word to use. This year looks to be the biggest event of it’s 12 year history. Use Act-On for all your online marketing campaigns. Act-On ToolSkool.

Vendor 139

Vendor Twitter InsideView InsideSales 139

Sales and Marketing Management

FEBRUARY 3, 2020

Although company websites, content and sales presentations are highly used assets when evaluating an organization and its products, a Harvard Business Review study determined that customer references are an influential decision support tool too. However, things can get complicated when these two groups have conflicting viewpoints.

Ideal Customer Profile 248

Ideal Customer Profile Customer Policies Promotion 248

SBI Growth

AUGUST 13, 2013

Remaining effective as a sales force means continuous improvement. This might be a new buyer-aligned sales process. Or sales recruiting to staff a new go-to-market channel. Whatever the Sales Force Effectiveness (SFE) improvement, it will require funds to get it implemented. Or a redesigned compensation plan.

Hiring 288

Hiring Incentives Incentive Benefit 288

Sales and Marketing Management

OCTOBER 15, 2020

Author: Paul Nolan On the first Friday in March this year, Jeb Ory led an employee appreciation celebration at the Arlington, Virginia, headquarters of Phone2Action, a provider of advocacy software that enables organizations to create grassroots marketing campaigns. Companies are also using Tango cards as incentives to complete training.

Incentives 227

Incentives Incentive Face-to-face Survey 227

Igniting Sales Transformation

DECEMBER 1, 2019

As sales teams mount their final push to finish 2019 strong, someone in a sales enablement, marketing or sales support role is planning what has become status quo in sales. The annual sales kick off (SKO) meeting. As the term implies, a sales kick-off meeting is meant to be a sales reset.

Meeting 130

Meeting Decision Maker Revelation ACT 130

Sales and Marketing Management

MAY 6, 2019

The country’s biggest trade show for the incentive travel, meetings and events industry returns to Las Vegas for its ninth year Sept. For more information, contact Bulova Corporate Sales via email at corporatesales@bulova.com or visit BulovaCorporateSales.com. Hanover Outdoor Furniture has over 700 options to choose from.

Trade Show 136

Trade Show Incentives Incentive Sports 136

Sales and Marketing Management

JULY 21, 2019

Author: Lauren Boutwell As the field of sales enablement has evolved and matured, so, too, have its supporting technologies. Accordingly, video coaching has become a popular tool for driving readiness in sales organizations of all sizes and across industries. Sales reps are often most receptive to learning from each other.

Coaching 241

Coaching Video Hiring Trade Show 241

Hubspot Sales

AUGUST 20, 2018

Major industry events are all about entertainment, motivation, and connection, right? Each year, the INBOUND event draws thousands of sales and marketing professionals to Boston ( Hint: It’s happening in about two weeks, so click here to sign up ). Attending any industry event is all about what you make it.

Industry 55

Industry Closing Inbound Conference 55

Act!

DECEMBER 19, 2023

Wouldn’t it be great if there were a way to identify your ideal clients and grow your client base without exhausting your marketing budget? A strong referral network helps fill your sales pipeline with high-quality leads in your target market who are interested in purchasing from you. For instance, Act!

Referrals 52

Referrals Networking Ideal Customer Profile Sales Qualified Lead 52

Sales and Marketing Management

NOVEMBER 22, 2017

Sales manager: I’d like to know what rewards the reps would like for our next incentive. Sales rep: Cash! Sales manager: Sounds good. You may be a seasoned sales manager, fatigued by trying to come up with innovative ways to motivate your reps. Are incentives obsolete? I’ve got bills to pay! Don’t do it.

Motivation 191

Motivation Incentives Incentive Lead Rank 191

Sales and Marketing Management

SEPTEMBER 8, 2017

Author: SMM staff As the former chair and CEO of the global hotel and travel company Carlson, Marilyn Carlson Nelson has spent a lifetime helping companies enhance relationships with employees and clients through incentive travel experiences. SMM:  What are the ingredients of a great incentive travel experience? That hasn’t changed.

Travel 174

Travel Incentives Incentive Hotels 174

Janek Performance Group

JUNE 7, 2022

Top sales reps are in high demand and the competition for hiring them can be fierce. It’s hard to spot a great salesperson before the interview process, and it’s even harder to convince great sales reps to join your team once you’ve found them. Top sales talent is in high demand. Include the Perks!

Sales Talent 62

Sales Talent Competition Hiring Marketing 62