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Reimagining Events in a Hybrid World

SBI Growth

A hot topic on the minds of executives, validated by SBI’s Growth Advisory Board Program, is what the future of the workplace looks like and how to create an impactful EX and CX in a hybrid environment. Executives are looking.

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Zoom Becomes Video Conferencing Leader During COVID-19. Why?

Zoominfo

The company hasn’t had to do too much pursuing as of late, given that the pandemic—and the worldwide corporate transition to working from home that has accompanied it—has supercharged the demand for what Zoom sells: web conferencing software. Was it the Marketing? . Has Zoom’s marketing just been that inventive?

Video 207
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Does Go for No Work for Marketing Like Sales?

Go for No!

Go for No is a sales and marketing strategy that encourages individuals and teams to embrace rejection as a necessary step toward success. From a marketing perspective, you can get a ton of “implicit” nos. You post a video on Instagram with a call-to-action and get a few views or likes but no contact from it.

Marketing 132
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Are You Ready To Make Video Conferencing More Productive?

Smooth Sale

Attract the Right Job Or Clientele: Are You Ready To Make Video Conferencing More Productive? The greater the variety of methods for involving the team via video conferencing, productivity will likely increase, adding to business growth. Ready to Make Video Conferencing More Productive.

Video 78
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25+ Account-Based Marketing Tactics & Software Solutions

LeadBoxer

If your primary marketing strategy has been to “cast a wide net”, consider only going after your white whales – your ideal accounts – instead. Known as account-based marketing (ABM), companies that treat individual prospects like an entire market can generate 208% more revenue than those who don’t according to MarketingProfs.

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5 Marketing and Sales Lessons from the Inbound 2012 Event

Score More Sales

As a sales-brained person (not marketing-brained) I tend to stay away from marketers, but these last two days have been different and very rewarding. I’ve spent time at Inbound 2012, Hubspot’s summit for marketers – an event which is growing dramatically year to year. 2, Cyndi Lauper can sing the blues.

Inbound 184
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Time for Sales & Event Teams to be Equal Partners

SBI

Time for Sales and Event Teams to be Equal Partners. This will therefore have three positive effects, on the conferencing and events industry: A lot of businesses will discover they don’t need their current amount of office space as more more people can actually work from home very effectively with the tools now available.