Sales and Marketing Management

OCTOBER 29, 2018

Author: Ryan Gould In the context of content marketing, a product-agnostic approach is one that focuses on your expertise and knowledge around a product, technology or service rather than your brand. The product-agnostic approach to content marketing has been around for a long time. 4 Examples of Product-Agnostic Content.

Top of Funnel 237

Top of Funnel B2B Webinar Metrics Marketing 237

LinkedFusion

AUGUST 1, 2022

LinkedIn is one of the most effective social media platforms for selling, if not the most effective. Majority of the professionals use LinkedIn to build their networks and grow. People will seek the aforementioned LinkedIn growth tip simply by adding you if you have that header image. Yes, this can result in sales (it has).

LinkedIn 52

LinkedIn Strategy Ideal Customer Profile Social Media 52

LinkedFusion

SEPTEMBER 30, 2023

LinkedIn is often the only platform that helps sales reps get new business, even while Twitter, Facebook, Instagram, and Snapchat are useful resources for learning more about your prospect’s hobbies and personality, warming them up before you reach out, and developing your subject matter expertise.

Social Selling 40

Social Selling LinkedIn Ideal Customer Profile Lead Rank 40

Steven Rosen

JUNE 1, 2014

Top Sales & Marketing Influencers. For the second year running, I was honoured to have made the list of The Top Sales & Marketing Influencers. . Based on the following criteria: Social media presence – Twitter/ Facebook/ Klout score/LinkedIn authority. I am humbled to be in such great company.

Influencer 298

Influencer Marketing Social Media eBook 298

Selling Energy

JANUARY 26, 2023

I have long championed LinkedIn as a way to communicate with prospects or check in with customers. With more than 875 million users, it drives more traffic to B2B blogs and sites than any other social media platform , yet hardly gets the same recognition as Facebook, Instagram and Twitter.

LinkedIn 71

LinkedIn Social Media Twitter Facebook 71

PandaDoc

AUGUST 9, 2023

LinkedIn has become the world’s standard professional network. There are more than 200 million LinkedIn users in the US alone. LinkedIn is a tool for career advancement. Learn to optimize your LinkedIn profile, and it can become an excellent resource for finding both potential employers and potential customers.

Ideal Customer Profile 83

Ideal Customer Profile LinkedIn Top of Funnel Networking 83

Increase Sales

JUNE 9, 2017

Bad marketing is rampant on LinkedIn. My response was: So you reached out to me to make a sales pitch? Not the best use of LinkedIn. Possibly next time attempt to establish a more personal relationship before the sales pitch. Plain and simple this type of email marketing is bad marketing.

LinkedIn 100

LinkedIn Marketing Face-to-face Sales Qualified Lead 100

Smooth Sale

MAY 23, 2024

Photo by Geralt via Pixabay Attract the Right Job Or Clientele: How to Market Like A Big Business On A Small Budget Scaling the marketing mountain might seem like a task reserved for the giants in the business world, but hey, even the underdogs have their days of glory. Consistency is critical.

Marketing 113

Marketing Social Media How To Small Business 113

Pipeliner

JANUARY 26, 2021

Facebook is a pay-to-play marketing platform today. Yet, notwithstanding all the fussing and moaning, marketers did when it previously turned out to be certain that free Facebook marketing was a relic of the past, they’re all utilizing Facebook to market. Why would that be?

Facebook 80

Facebook Ideal Customer Profile Segment ROI 80

LinkedFusion

AUGUST 25, 2023

Finding buyers on LinkedIn for selling your products or updating your CRM lead list is an essential task. And social media platforms like LinkedIn are where you can find your b2b sales leads. But doing so with the basic LinkedIn Premium plan will not give you any best result. What is a LinkedIn Sales navigator?

LinkedIn 52

LinkedIn Leads Marketing Qualified Lead Ideal Customer Profile 52

Increase Sales

NOVEMBER 13, 2013

So you came across someone in one of your LinkedIn discussion groups and think he or she may be a good sales lead. You craft a personal LinkedIn email message to that individual including first name and possibly even part of his or her headline. Share on Facebook. After all, free is always good or so you must be thinking.

Email Marketing 145

Email Marketing LinkedIn Marketing Intent 145

SBI Growth

AUGUST 21, 2013

As a Sales & Marketing Leader, you are hungry for high quality B2B leads. B2B Marketers have tested many forms of social advertising. Marketing leaders must challenge past assumptions of how to leverage social advertising opportunities. The best B2B option until now has been LinkedIn ads. Case Study.

LinkedIn 323

LinkedIn Sales Qualified Lead B2B Tools 323

Increase Sales

JULY 11, 2017

Over the years I am continually surprised by the realtors who fail to leverage LinkedIn to increase sales. Now many realtors will tout the marketing advantage of Facebook to increase sales. Yet when it comes to sending traffic to your home page, LinkedIn substantially outperforms Facebook and Twitter.

Ideal Customer Profile 88

Ideal Customer Profile Real Estate LinkedIn Demographics 88

Increase Sales

OCTOBER 7, 2013

In the B2B sales world, finding potential customers, strategic partners and even solid information becomes a more time consuming task. LinkedIn is a great resource for those in B2B sales. A recent survey brought to my attention by Miles Austin suggested that 68% of the Fortune 500 CEOs do not have a LinkedIn profile or account.

LinkedIn 153

LinkedIn B2B Small Business Small Business 153

Increase Sales

NOVEMBER 1, 2013

And yet, these misguided individuals are not only mauling the marketing process, they are giving credible, results driven, social media marketing practitioners a bad rap. More and more of these misguided folks are plying their marketing messages and mistakes at LinkedIn because this is a great place to prospect.

Social Media 161

Social Media Media LinkedIn Retail 161

Increase Sales

OCTOBER 8, 2013

If LinkedIn is marketing and it is, then there should be some Key Performance Indicators of KPIs that you monitor and measure on a daily, weekly or monthly basis. During the last several years I have built my own marketing KPIs for LinkedIn that now include eight (8) metrics. This is a 90 day trending number. #4

LinkedIn 126

LinkedIn Ideal Customer Profile Marketing Social Media 126

Increase Sales

JULY 25, 2017

A colleague, David Brock , made an update posting on LinkedIn sharing his frustration about people using company profiles wanting to connect with him. Then if he did accept, the next action would be a sales pitch. Beyond being a violation of LinkedIn policy, this action demonstrated how many lazy salespeople still exist.

LinkedIn 106

LinkedIn Social Media Policies Facebook 106

Hubspot Sales

JANUARY 30, 2024

Sales trends come and go. In this post, I’ll review some sales trends we could see fizzle out throughout the year based on findings from our 2024 State of Sales Report. 6 Sales Trends That Could Fizzle This Year 1. 6 Sales Trends That Could Fizzle This Year 1. LinkedIn as ruler of the prospect research process.

Trends 95

Trends Social Media Lead Rank Lead Scoring 95

Increase Sales

AUGUST 18, 2015

LinkedIn is a prospecting goldmine for business to business professionals. Yet some of those B2B professionals are 100% clueless about how to use it especially when it comes to email marketing. Asks what prompted the LinkedIn outreach. Marketing is all about attracting attention and building relationship.

Email Marketing 70

Email Marketing LinkedIn GoldMine Marketing 70

Selling Energy

JANUARY 26, 2023

I have long championed LinkedIn as a way to communicate with prospects or check in with customers. With more than 875 million users, it drives more traffic to B2B blogs and sites than any other social media platform , yet hardly gets the same recognition as Facebook, Instagram and Twitter.

LinkedIn 52

LinkedIn Social Media Twitter Facebook 52

Zoominfo

JANUARY 4, 2022

The digital marketing landscape is more competitive than ever — and if you’re not prepared, you’re already behind. Here are four B2B marketing trends to implement (or at the very least, be on the lookout for) in 2022. Forrester also predicts that marketing tech budgets will increase from 19% to 25% in 2022.

Account Based Marketing 130

Account Based Marketing Trends B2B Marketing 130

Increase Sales

SEPTEMBER 3, 2014

If I could count all the LinkedIn invitations that I accepted and then received a sales pitch within 48-72 hours I would be incredibly wealthy. And what is worse there is more than enough free information in how to successfully use LinkedIn without p **g off potential clients, customers or centers of influence. Thank you.

LinkedIn 143

LinkedIn Small Business Small Business Email Marketing 143

SBI Growth

AUGUST 6, 2013

Are you relying largely on Marketing to fill the funnel? Sure, today’s marketing machine produces new opportunities. However, the tremendous hype on what marketing can do for sales is falling short. Best in class marketing organizations contribute only 30% to the funnel. The answer is your sales team.

LinkedIn 306

LinkedIn How To Social Selling Social Media 306

SalesFuel

APRIL 8, 2024

According to a report from TREW Marketing and GlobalSpec, your client should be focusing more on popular social media sites. So, if your B2B client wants to boost sales, they should be posting videos on popular social media sites. Here’s what you need to know.

Social Media 52

Social Media Media Video B2B 52

LeadFuze

JULY 1, 2023

How to use LinkedIn for sales prospecting is a critical skill in today’s digital marketplace. With over 760 million users, LinkedIn offers an unparalleled platform for finding qualified prospects and building meaningful business relationships.

Ideal Customer Profile 52

Ideal Customer Profile LinkedIn Tools Prospecting 52

Janek Performance Group

JULY 29, 2022

Every sales rep should be worried about the size of their pipeline. When a sales rep allows their pipeline to dry up, it’s like allowing your car to run out of gas. Not a good place to be in sales, or your car. One of the best platforms to prospect on is LinkedIn. With LinkedIn, it’s easy to target your ideal customer.

LinkedIn 62

LinkedIn Pipeline Ideal Customer Profile Hiring 62

Increase Sales

APRIL 2, 2014

LinkedIn is a powerful marketing tool especially to attract attention and build relationships with your target industry market and ideal customers. Unfortunately far too many small business owners believe LinkedIn contacts are to be handle as in any other prospecting list. Share on Facebook.

LinkedIn 116

LinkedIn Marketing Small Business Small Business 116

Pipeliner

MAY 2, 2024

In 2024, the integration of social media marketing strategies into online sales platforms has become increasingly crucial for businesses looking to drive sales and enhance their market presence. They also ran flash sales announced exclusively on Twitter, creating urgency and boosting immediate sales.

Company 52

Company Social Media Apparel Webinar Metrics 52

BuzzBoard

MAY 8, 2024

Why Is Local Social Media Marketing Important for Your Clients and How Can Digital Agencies Leverage Its Potential? Over the past few years, the value of local social media marketing has grown exponentially. This, in turn, enhances the value of marketing campaigns that digital agencies provide at a local level.

Social Media 52

Social Media Campaigns Media Marketing 52

Nutshell

JULY 10, 2020

Real estate marketing online is the wild west. Real estate marketing is all about building your personal brand and creating an environment where your prospects feel comfortable reaching out to you, or “converting,” as they say in the biz. In the real estate marketing space, they’re the real deal. Be genuine. They should.

Real Estate 126

Real Estate Top of Funnel Social Media Marketing 126

Increase Sales

NOVEMBER 13, 2014

LinkedIn is one of the best channels for discovering leaders especially if your decision makers are in sales leadership roles. ” There does continue to be this fatal sales leadership presumption by many LinkedIn Members. This sales leadership presumption works against the first of the first three Sales Buying Rules.

Sales Leadership 165

Sales Leadership LinkedIn Decision Maker Ideal Customer Profile 165

The Sales Heretic

OCTOBER 24, 2013

Whether you’re in sales, marketing or HR, you need to understand Klout. And if you’re a small business owner, professional or CEO, you need to fully embrace it. Why, you ask? Gina Carr and Terry Brock do an excellent job of answering that question in their new book, Klout Matters: How to Engage Customers, Boost [.].

Social Media 315

Social Media Twitter Facebook Influencer 315

Increase Sales

SEPTEMBER 25, 2015

LinkedIn closely follows Twitter when it comes to effective B2B marketing strategies according to a survey conducted by Regalix Research. What continues to amaze me is the number of B2B professionals who fail to engage in effective B2B marketing strategies. One of the more recent responses was a backdoor sales pitch.

LinkedIn 70

LinkedIn B2B Strategy Marketing 70

Zoominfo

FEBRUARY 7, 2018

From emerging platforms, to hot new trends, there’s always something new that marketers must identify and adapt to. The most recent curveball comes courtesy of Facebook. And for better or worse, this change is sure to have quite the impact on your B2B marketing strategy. However, the system wasn’t a perfect science.

B2B 180

B2B Strategy Buyer Persona Marketing 180

Score More Sales

MARCH 28, 2013

A lot of sellers have confusion around whether to recommend someone or endorse them on LinkedIn, as well as whether to ask for a recommendation or an endorsement. Since you can do both on LinkedIn, let’s clarify what each is, and then how to best utilize them: Recommendations have been on LinkedIn since the beginning.

LinkedIn 237

LinkedIn Ideal Customer Profile Lead Rank Lead Scoring 237

SBI Growth

NOVEMBER 10, 2013

More often than not, sales and marketing live in siloes. Reps wonder what marketing does and contributes; marketing complains reps ignore their efforts. For a company to survive these days, sales and marketing must work in concert. And they involve the sales team in the process. Enable the sales team.

Buyer Persona 310

Buyer Persona Marketing How To Lead Rank 310

Customer Centric Selling

MARCH 1, 2013

Sales Training Article: How LinkedIn Is Beating Facebook in Social Media By Geoffrey James, Inc. Sales Source By every meaningful metric, LinkedIn is kicking Facebook's butt. How awful is Facebook doing compared to LinkedIn? Why is LinkedIn doing so much better? It's really that simple.

Facebook 68

Facebook LinkedIn Training Social Media 68