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How to Price Your Products and Services Appropriately (video)

Pipeliner

Pricing has become a considerable part of the sales cycle because there’s a lot of negotiation involved, and pricing rarely determined using the same attention to detail as, for example, product, branding and marketing. For example, let’s look at business hotels. Adaptive Pricing. Personalized Pricing.

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From Mom & Pop to Online Powerhouse: Inspiring Case Studies of Customized Digital Marketing Success Stories for Small Businesses

BuzzBoard

Understanding the Significance of Customized Digital Marketing for Small Businesses Customized digital marketing is an innovative approach that tailors strategies to meet distinct small business objectives. Their customized approach included focusing on their digital content marketing, local SEO, and PPC advertising tactics.

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Do You Believe Customer Care To Be Top Priority for Your Business?

Smooth Sale

Hotel Room Danger Zone Upon checking into a hotel, the lobby was attractive, and the people at the desk were welcoming. Hotel Gym vs. the Elevator It was almost equally surprising that a well-respected hotel would have remarkable high-tech applied to the elevators but not include the floor to the gym.

Hotels 102
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4 Ways to Empower Sales Teams In This Environment

Sales and Marketing Management

Hoteling: As an emerging strategy in offices, temporary use workstations provide a touchdown space without all of the personal effects, long-term storage, or amenities of an exclusive workstation. For conference calling, video chatting, and outbound messaging platforms, use VoIP technology instead of relying on landlines or cell phones.

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How Tripadvisor Aligned Sales and Marketing Using Allego

Allego

Tripadvisor found that out when its sales and marketing teams were significantly out of alignment. Those are things Tripadvisor couldn’t afford—especially as a major player in the hospitality market, which has suffered significant drops during the pandemic. Marketers Operating in the Dark.

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Adapting to the World of Virtual Selling

Sales and Marketing Management

Navigating the world of virtual selling may seem simple, but being a great virtual salesperson takes more than simply shifting every meeting to a video conference. Not everything from a pre-pandemic, face-to-face meeting can be simply carried over to a video call. Many believe it will be embraced long after the pandemic is behind us.

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It's not "What's your brand?" It's "Where's your brand?"

Jeffrey Gitomer

I was at the Omni Houston Hotel in Texas. ” So I went downstairs to my seminar and asked 150 people in my audience who were also staying at the hotel, “How many of you bathed this morning?” Right there in the hotel. And just like the Omni Houston Hotel, they didn’t brand them either.

Hotels 314