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Hunters And Farmers…….Again

Partners in Excellence

There’s a round of discussions going on about Hunters and Farmers. Underlying these discussions are attitudes, “Real sales people eat fresh meat every day” (The hunter camp), “We need to develop our accounts to maximize LCV” (Farmers). A farmers territory may be defined as a set of accounts.

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Unleashing the Power of Hunters and Farmers in Your Sales Team

Braveheart Sales

Many successful sales organizations have “hunters” and “farmers,” and they are not the same people. Hunters, the assertive salespeople, thrive on chasing and closing new business opportunities, while farmers, the account managers, excel in customer success and account-based growth.

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Pipeliner CRM: Vital In Times of Crisis

Pipeliner

One reason Pipeliner is so essential is that it’s the only platform in the CRM world that has both the “farmer” and the “hunter” combined in a holistic approach—the “farmer” being the maintenance of existing accounts, and the “hunter” obtaining new leads. In such times, companies often strip down to essential operations.

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If Hunter-Farmer Fails: What Next?

SBI Growth

Conventional wisdom told Steve that a ‘ hunter ’ had the right stuff - an aggressive, results-now rainmaker. Steve told me, “Hunters have little tolerance for shepherding customers through the 9-12 month decision making process. The traditional ‘ farmer ’ role didn’t work either. Something Had to Change. Enter Steve #2.

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The Challenge with The Challenger Sale

SBI Growth

Many sales organizations have a Hunter-Farmer/Geographic structure. Many sales organizations have a Hunter-Farmer/Geographic structure. Hunters assume a generalist role in a territory. The book''s premise is simple: the most successful reps are not relationship builders, but “Challengers”.

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What To Do When Your Experienced Sales People Have Lost Their Edge

MTD Sales Training

So what can you do to reignite your experienced sales people to get them to the top of the pile again? Are they turning more into farmers than hunters? By positioning them as someone with a history of high achievement it may get those fires burning again and give them the push to live up to the hype! Prospecting RIP?

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How to Organize Your Sales Force to Generate More Revenue

SBI Growth

Hunter/Farmer – dividing sales by activity. The farmers focus on cross and upselling in the installed base. If you enjoyed this post, never miss one again by subscribing your Email Here and/or subscribing to the RSS.' To learn more about designing sales organization models, sign up for SBI’s 7 th Annual Research Session.

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