If Done Right, Your Referral System Won’t Actually Cost a Thing
No More Cold Calling
AUGUST 1, 2019
Salesforce research brief, Trends in Customer Trust, says fostering trust is the new business imperative. Now they have a wide-open platform on social media and email. Martin’s research on buyers and the mistakes salespeople make. I always advise clients against offering incentives for referral business. Trust should.
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