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The Shifting Sands of Selling Tech

Sales and Marketing Management

Author: Mandy Truong With 2021 in full swing, marketers are making their plans for recovery and business growth. In the early days of the pandemic, many companies and organizations slashed marketing budgets in the wake of dire uncertainty and widespread lockdowns.

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Adapting to the World of Virtual Selling

Sales and Marketing Management

Author: Jake Miller Until the promising COVID-19 vaccines are produced, distributed and widely received by the public, virtual selling will continue to be the norm for B2B sales. Navigating the world of virtual selling may seem simple, but being a great virtual salesperson takes more than simply shifting every meeting to a video conference.

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Will We Ever Meet Again?

Sales and Marketing Management

Author: Paul Nolan Are companies less likely to embrace meetings and events or is there a pent-up demand for getting together? When will you not hesitate to attend a conference where you will file into a room with hundreds of other people? People are not going to crowd into conferences; they’re not going to crowd into arenas.

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The 9 Sales Conferences Worth Your Time in 2021

Sales Hacker

Sales leaders and trainers (and their marketing counterparts) spent 2020 trying to figure out how to translate in-person conferences into compelling, engaging virtual events. And because COVID-19 still hasn’t gone away, sales conferences are still taking on a virtual format. Tenbound Sales Development Conference.

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How to Plan a Virtual Event That Generates Leads in 4 Easy Steps

Sales Hacker

The cancellation of industry events from the COVID-19 crisis poses a real problem to salespeople who rely on events-based marketing. Conferences and workshops are obviously being canceled, and the associated costs are significant. Many companies are canceling events or postponing them until after the crisis is over.

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Too Long.Too Boring.Too Many Distractions

Sales and Marketing Management

Author: Dario Priolo and Jeff Myers Last year presented unthinkable challenges to marketers and event organizers. From last March forward, virtually every trade show was canceled, from behemoths like Dreamforce to local association meetings. In total, we sponsored five virtual trade shows and six webinars. Here’s how we did it.

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5 Steps to Creating a Scalable, Flexible Event with a Solid Video Strategy

Sales and Marketing Management

Now, it’s changing the way we plan, host, and attend events. If you had the time and the budget to travel to the destination, great, but if you weren’t in the room, you most likely missed out. After the event, the video can be used for training and professional development, marketing and sales materials -- the sky’s the limit.

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