Sales and Marketing Management

SEPTEMBER 8, 2022

When sales and marketing teams align properly on virtual events, the sales cycle can be shortened and smarter decisions can be made about who to target, which can lead to positive revenue outcomes. The post How Marketing and Sales Teams Work Hand in Hand to Succeed appeared first on Sales & Marketing Management.

Marketing 194

Marketing Sales Cycle Revenue Positioning 194

Score More Sales

AUGUST 29, 2012

As a sales-brained person (not marketing-brained) I tend to stay away from marketers, but these last two days have been different and very rewarding. I’ve spent time at Inbound 2012, Hubspot’s summit for marketers – an event which is growing dramatically year to year. 2, Cyndi Lauper can sing the blues.

Inbound 184

Inbound Hubspot Marketing eBook 184

Zoominfo

APRIL 23, 2021

ZoomInfo’s recent webinar, Automation: The Secret to Next-Level Go-To-Market Strategy , highlighted why automation powered by data is a proven tactic to accelerate win rates and better enable go-to-market plays. Triggering event: A small company secures a round of funding (check). 2: New sales or marketing leader play.

Webinar Metrics 242

Webinar Metrics Strategy Marketing Scale 242

Sales and Marketing Management

DECEMBER 2, 2020

Jim Kruger, chief marketing officer at Veeam Software , a developer of disaster recovery and intelligent data management software, predicts three key . . Virtual events started out of necessity, but are here to stay because of ROI and accessibility. But that requires planning for a new year.

Marketing 176

Marketing ROI Pivotal Travel 176

Sales and Marketing Management

SEPTEMBER 25, 2023

There are a lot of mistaken concepts about holding meetings and other corporate events on cruise ships. The post Busting Myths About Corporate Cruise Meeting and Events appeared first on Sales & Marketing Management. Here's your chance to get the truth.

Meeting 297

Meeting Marketing Report Sales 297

Sales and Marketing Management

OCTOBER 3, 2023

We spoke with her about emerging trends in group incentive travel, including designing events for today's multigenerational work force. The post Stephanie Harris on Group Incentive Travel Trends appeared first on Sales & Marketing Management.

Travel 295

Travel Incentives Incentive Groups 295

Nimble - Sales

AUGUST 5, 2019

I began to learn the ins and outs of social media networking and believed this event would prove beneficial in furthering my knowledge on the subject. Social Media Day: San Diego, or SMdaySD, is an event in […]. The post Why Social Media Day is a Must-Go Event for Growing Marketers appeared first on Nimble Blog.

Social Media 82

Social Media Media Marketing Networking 82

SBI Growth

JULY 17, 2020

Even though some of the immediate business impacts of the COVID shutdown has started to abate, one of its more lasting effects has been to throw most enterprise 2020 marketing plans into total disarray. Tradeshows and field marketing events have.

Marketing 218

Marketing Strategy Enterprise Enterprise 218

Sales Hacker

FEBRUARY 14, 2018

In this article, you’ll learn how to align your event sales strategy to your marketing team’s activities to maximize your event success. Never is that more true than when attending a professional sales conference , trade show or networking event. Sales & Marketing Alignment… BEFORE Events.

Marketing 78

Marketing How To Social Media Campaigns 78

BuzzBoard

APRIL 16, 2024

Explaining the Importance of Lead Generation Strategies for Digital Marketing Agencies Lead generation strategies serve as crucial tools for digital marketing agencies. These strategies are especially vital for agencies marketing to small and local businesses. One impactful strategy is offering free digital marketing audits.

Lead Generation 52

Lead Generation Webinar Metrics Sales Qualified Lead Lead Rank 52

Sales and Marketing Management

FEBRUARY 10, 2020

Author: Adam Ortman Each year, it seems like the list of marketing conferences grows exponentially, which isn’t a bad thing. At conferences, you can learn about best practices, the latest technologies, and upcoming tools in the marketing world. Think SEO, SEM, and marketing analytics all rolled into one. Google Marketing Live.

Conference 229

Conference Microsoft Marketing Advertising 229

Sales Hacker

SEPTEMBER 29, 2023

Over the past year, we’ve had tons of founders ask where they should be prioritizing their marketing dollars and resources considering the wild economic year that 2023 has unfolded as. Not only has the economy provided an added challenge, but there has been a general drop in the effectiveness of most traditional marketing channels.

Top of Funnel 100

Top of Funnel Marketing Ideal Customer Profile Channels 100

Sales and Marketing Management

DECEMBER 12, 2022

These three steps will help you harness your CRM’s customer data, level up your future planning strategies, and turn events into your organization’s superpower. The post 3 Steps for Using Your CRM to Unlock Your Events’ Full Potential appeared first on Sales & Marketing Management.

CRM 316

CRM Data Strategy Marketing 316

Smooth Sale

MARCH 21, 2024

Photo by Geralt via Pixabay Attract the Right Job or Clientele: Business Marketing Techniques You May Not Have Tried Would you like more creative marketing strategies for your business? Discover innovative marketing strategies to reach your target audience and elevate your brand.

Trade Show 88

Trade Show Marketing Social Media Referrals 88

Zoominfo

MARCH 1, 2021

Key performance indicators (KPIs) serve as metrics that measure team-wide performance — and are great for digital marketing teams. In fact, 65% of B2B marketers use KPIs to measure their content performance. If you’re not entirely sure what’s working and what’s not for your marketing team, add KPIs into your strategies.

Paid Content 207

Paid Content Lead Rank Marketing Qualified Lead Cost per Acquisition 207

G2Crowd - Sales Blog

MAY 17, 2018

There are many types of events to consider when executing an event marketing strategy.

Marketing 53

Marketing Strategy Sales 53

Sales and Marketing Management

AUGUST 21, 2020

So it’s obviously popular with consumers, but why should marketers be considering SMS programs in addition to email and mobile push? I’m sure I don’t need to convince many marketers on the importance of SMS — nearly all of us use it every day. And, while down from its peak in 2011, over 1.5 How To Add SMS To Your Messaging.

Marketing 177

Marketing Territories Consumer Channels 177

Sales and Marketing Management

MARCH 23, 2022

Virtual and hybrid events are here to stay. The post Hosting Effective Virtual and Hybrid Events appeared first on Sales & Marketing Management. Leveraging collaborative technologies has become vital to success.

Marketing 345

Marketing Sales 345

BuzzBoard

APRIL 16, 2024

Concept of Using Social Media Marketing to Win Digital Marketing Contracts with Local Businesses In the quest to secure digital marketing contracts with local businesses, digital marketing agencies are increasingly recognizing the importance of engaging in local social media marketing.

Social Media 52

Social Media Media Marketing Strategy 52

Sales and Marketing Management

NOVEMBER 6, 2020

Despite the economic damage this crisis has caused, it has also created opportunities, especially for marketers. The COVID-19 pandemic has changed the modern work environment faster and more dramatically than perhaps any other event in modern history. In order to be nimble, marketers must react to news and events in real time.

Marketing 166

Marketing Trends Government Face-to-face 166

Zoominfo

APRIL 30, 2021

“In March 2020, live events were canceled overnight. Like everyone else, we had to pivot, and fast.” — Danny Daly, manager, marketing events at ZoomInfo. Since the start of Covid-19, in-person events, conferences, and tradeshows have come to a halt. Lessons learned from virtual events. That makes them hot leads.

Trade Show 264

Trade Show Top of Funnel Funnel Conference 264

Highspot

AUGUST 29, 2019

Have you ever purchased a $2,000 event ticket and flown across the country in pursuit of new learnings — only to find yourself trapped in a windowless conference room nodding off to outdated material? When these events cost both time and money, how can you ensure you’re making a wise investment? Product Marketing Summit.

Conference 53

Conference Marketing Sales Enablement Scale 53

SMEI

JANUARY 5, 2024

In today’s highly competitive job market, particularly in the dynamic fields of sales and marketing, standing out to prospective employers is more crucial than ever. Keeping Up with Industry Trends The sales and marketing sector is continuously evolving, with new tools, strategies, and market dynamics emerging regularly.

Marketing 87

Marketing Ideal Customer Profile Social Media Google Analytics 87

Green Lead's B2B

MARCH 14, 2020

Amid the day to day progression of the coronavirus, companies are seeing one of their major lead generation programs dry up – event marketing. Event marketing had been on the upswing with between 20%-25% of the typical marketing budget being spent on tradeshows, roadshows, etc. Virtual Events.

Marketing Qualified Lead 33

Marketing Qualified Lead Lead Rank Cancellation Sales Qualified Lead 33

Zoominfo

JUNE 20, 2019

But, because live video is unpredictable and strays from traditional marketing methods, many B2B marketers speculate whether live streaming has a place within their corporate social media strategy. We’ve compiled 22 live streaming statistics that will inform and evolve your B2B marketing strategy. Keep reading!

B2B 198

B2B Marketing Facebook Social Media 198

Zoominfo

AUGUST 31, 2020

Disruption and uncertainty are inevitable in these times, which is why a solid go-to-market plan is critical to address the unique stage and goals of any given company. ZoomInfo has identified four areas — or quadrants — that together create a framework for a successful go-to-market approach: Build loyalty. Market expansion.

Ideal Customer Profile 264

Ideal Customer Profile Lead Rank Marketing Loyalty 264

SBI

FEBRUARY 19, 2020

Zuant Quantifies ROI for Event Marketers Worldwide; Kicks Off 2020 with Record Client Growth. Zuant , the award-winning mobile lead capture cloud solution, announces record client growth and event set-ups year-over-year since it’s launch in 2010. That’s a huge marketing line item that requires measurement and justification.

ROI 68

ROI Industry Chemicals SAP 68

Sales and Marketing Management

JUNE 12, 2017

The best marketing minds are like that – a marriage of seeming opposites that end up working together. Strategic marketers today must balance the right brain that controls creativity and intuition and the left brain that processes information logically and analytically. Here tonight,” he said, “we have apple and orange.

Marketing 219

Marketing SAP Analytics Webinar Metrics 219

Zoominfo

NOVEMBER 16, 2022

Just as sports teams use playbooks to map out potential in-game scenarios, the best go-to-market (GTM) teams rely on playbooks to map out their revenue-generating strategy across sales and marketing. They’re essential for preparing your team for every situation that may arise during a demo, sales call, or in-person event.

Marketing 130

Marketing Scale Decision Maker Call-back 130

Zoominfo

AUGUST 26, 2018

A little bit of humor can go a long way– even in the marketing world. Today’s marketing professionals must juggle a number of high-priority tasks throughout the day, and often, they find themselves under a significant amount of stress. In these cases, a few lighthearted jokes can ease the tension of the day-to-day marketing job.

Marketing 272

Marketing Top of Funnel Hiring Social Media 272

Zoominfo

NOVEMBER 29, 2021

Whether your marketing department is a startup or well established, you should routinely assess which key performance indicators (KPIs) you’re tracking — and if you’re not tracking any, decide where to start. Every marketing team should have specific KPIs that align with their department’s goals and the organization’s goals at large.

Lead Rank 130

Lead Rank Marketing Qualified Lead Webinar Metrics Sales Qualified Lead 130

Zoominfo

APRIL 23, 2021

ZoomInfo’s recent webinar , Automation: The Secret to Next-Level Go-To-Market Strategy , highlighted why automation powered by data is a proven tactic to accelerate win rates and better enable go-to-market plays. 1: The funding play Triggering event: A small company secures a round of funding (check).

Webinar Metrics 130

Webinar Metrics Strategy Marketing Scale 130