Sales and Marketing Management

NOVEMBER 6, 2020

Despite the economic damage this crisis has caused, it has also created opportunities, especially for marketers. Most B2B companies have reduced marketing budgets in the wake of the pandemic, even as the need for impactful customer engagement has increased. In order to be nimble, marketers must react to news and events in real time.

Marketing 166

Marketing Trends Government Face-to-face 166

Allego

DECEMBER 29, 2020

Sellers went from being road warriors to working from home offices, using video-conference calls to engage prospects and close deals. What we discovered was a new focus on the importance of sales and marketing alignment. Reason 1: Marketing is the glue that makes sellers effective.

Marketing 129

Marketing Account Based Marketing Maximizer Conference 129

Sales Hacker

SEPTEMBER 29, 2023

Over the past year, we’ve had tons of founders ask where they should be prioritizing their marketing dollars and resources considering the wild economic year that 2023 has unfolded as. Not only has the economy provided an added challenge, but there has been a general drop in the effectiveness of most traditional marketing channels.

Top of Funnel 100

Top of Funnel Marketing Ideal Customer Profile Channels 100

DiscoverOrg Sales

DECEMBER 18, 2018

You might recognize the most-prospected-to companies of 2018, according to DiscoverOrg’s database, as household names – but that’s not why savvy sales and marketing professionals have been pitching to them. Before we dive in, let’s take a quick look at the most-prospected-to industries. FinancialServices. Insurance.

Company 156

Company Prospecting Oracle Transportation 156

Sales and Marketing Management

FEBRUARY 8, 2021

“Google searches reflect that Airbnb has eclipsed the equity of century-old brands, in one decade, across markets big and small,” wrote entrepreneur and NYU marketing professor Scott Galloway. While competitors may have equity in a specific market, no brand sits on the iron throne across all markets as Airbnb does.”.

Marketing 120

Marketing B2C Account Based Marketing B2B 120

Understanding the Sales Force

MARCH 13, 2024

Personally, I substitute Baseball for the middle topic because college baseball is in full swing and we’ve been traveling to watch our son, a college senior, play college baseball. Watch this short video to get my feelings and then continue reading for more.

Decision Maker 193

Decision Maker Data Hiring Proposal 193

Sales and Marketing Management

DECEMBER 14, 2020

Navigating the world of virtual selling may seem simple, but being a great virtual salesperson takes more than simply shifting every meeting to a video conference. Successful virtual selling is dependent upon using modern technology to nurture prospects, share information, conduct demos and host meetings. Engage multi-taskers.

Face-to-face 156

Face-to-face Conference Ideal Customer Profile Hotels 156

Sales Hacker

AUGUST 19, 2021

From the ubiquitous Zoom calls to the billions of hours of Netflix streamed, 2020 was truly the year of video. Video usage for sales teams was no exception. Vidyard’s latest research shows a 93% year-over-year increase in the number of businesses using video for sales prospecting and customer engagement. Handoff to a CSM.

Video 82

Video How To Face-to-face Sales Cycle 82

Sales and Marketing Management

DECEMBER 14, 2020

Author: Paul Nolan In today’s buyer-centric world, salespeople need to create value more than ever or they won’t get in front of prospects. If your go-to-market strategy relies heavily on channel partners, that’s one more step you are removed from your ultimate end-user.

Channels 136

Channels Incentives Incentive Travel 136

Allego

MARCH 4, 2020

Business travelers are facing new restrictions and cancellations as health concerns grow in the wake of the coronavirus. Companies around the world are rethinking travel, conferences, and even their employees’ daily commutes. But what should business travelers do about trips that are essential to their work? Prospecting.

Hiring 100

Hiring Face-to-face Cancellation Travel 100

Apptivo

MAY 16, 2023

From seeds to success: Journey of leads and prospects in sales 2. What is a prospect? Lead Vs Prospect: what’s the difference? Where are prospects and leads in the funnel? How to turn a lead into a prospect? Let’s take a stroll through the sales garden, examining the subtle differences between leads and prospects.

Lead Rank 52

Lead Rank Sales Qualified Lead Marketing Qualified Lead Lead Scoring 52

Sales and Marketing Management

OCTOBER 26, 2018

Author: Michael Nørregaard When prospects are evaluating your company, they’re looking to ultimately maximize their return on investment. You can have the best and most user-friendly offering on the market. Creating videos is easier than ever these days. The community could house all of those training videos.

Loyalty 274

Loyalty Customer Face-to-face Video 274

Sales and Marketing Management

AUGUST 28, 2020

Author: Annie Reiss, Chief Marketing Officer, CloudShare While businesses determine how to safely return to something resembling a pre-COVID world, software sales teams are still racing to meet their quotas and keep business moving. Here are some ways that sales teams can remain productive and maximize opportunities with prospects. .

Software 177

Software Software Skype Scale 177

Sales and Marketing Management

FEBRUARY 11, 2019

Because marketers live on the very channels the customers are engaging with, clever marketers harness these channels to reach potential and loyal customers. More than ever before, the new reality of sales must rely on marketing to a higher extent. Marketing should ask sales about the customer.

Education 330

Education Buyer Buyer Persona Social Media 330

Highspot

JANUARY 14, 2024

This method allows them to connect with global clients without travel, fostering a convenient customer experience. These platforms offer a centralized and accessible hub for hands-on practice, role play simulations, and on-demand learning resources to ensure sales teams stay ahead of the curve and meet the demands of the ever-changing market.

Quota 52

Quota Face-to-face Ideal Customer Profile How To 52

Nutshell

JUNE 5, 2020

When GumGum , an AI image recognition software firm, wanted to reach decision-makers at T-mobile, they knew that traveling the beaten path of sending outbound emails wouldn’t work. . Jeremy Leveille’s brave B2B rap video. Question: You have a strong product, an understanding of your market, and a compelling value proposition.

Case Study 96

Case Study Paid Content Study Ideal Customer Profile 96

LeadBoxer

DECEMBER 8, 2019

If your primary marketing strategy has been to “cast a wide net”, consider only going after your white whales – your ideal accounts – instead. Known as account-based marketing (ABM), companies that treat individual prospects like an entire market can generate 208% more revenue than those who don’t according to MarketingProfs.

Account Based Marketing 89

Account Based Marketing Account Software Software 89

Sales and Marketing Management

DECEMBER 14, 2020

In fact, Kavadellas, CEO of Georgia-based Orasi, a software developer, reseller and consulting firm, was scheduled to play a round with a client and a prospect the day after we spoke with him in November for this story. Orasi’s team of 12 field sales reps is supplemented with 10 inside salespeople who call on a second tier of prospects.

Demand Generation Targets 120

Demand Generation Targets Outsourcing Services Face-to-face Travel 120

SBI

MARCH 18, 2021

They can pre-board new hires by giving them access to onboarding channels within Allego containing company and product information, welcome videos from the team, and examples of what good looks like. Sales enablement leaders should encourage their teams to utilize asynchronous video during the selling process.

Hiring 164

Hiring Face-to-face Video Distribution 164

Zoominfo

JUNE 11, 2021

Sales leaders who are thinking ahead will focus their reps on the advantages of technology and how hybrid work schedules will influence prospecting. What you knew about your market probably changed during the pandemic. Call mobile numbers as prospects enter hybrid work schedules. That change presents new twists for prospecting.

Intent Signal 130

Intent Signal Strategy Cold Calling Sales Qualified Lead 130

Zoominfo

JUNE 11, 2021

Sales leaders who are thinking ahead will focus their reps on the advantages of technology and how hybrid work schedules will influence prospecting. What you knew about your market probably changed during the pandemic. Call mobile numbers as prospects enter hybrid work schedules. That change presents new twists for prospecting.

Intent Signal 130

Intent Signal Strategy Cold Calling Sales Qualified Lead 130

Alice Heiman

NOVEMBER 1, 2023

She and her partner built eWebinar in a way that required little overhead and allowed them to travel and work from anywhere. eWebinar automates this process by taking a video and delivering it like a webinar, so you can do hundreds of the same webinar without ever needing to actually be there in front of a camera to do the webinar.

Webinar Metrics 91

Webinar Metrics Real Estate Lead Rank LinkedIn 91

Sales and Marketing Management

OCTOBER 15, 2020

Author: Paul Nolan On the first Friday in March this year, Jeb Ory led an employee appreciation celebration at the Arlington, Virginia, headquarters of Phone2Action, a provider of advocacy software that enables organizations to create grassroots marketing campaigns. We’ve ramped up the number of video calls we host each day.

Incentives 227

Incentives Incentive Face-to-face Survey 227

Zoominfo

JULY 6, 2021

Tom represents the old world of sales, which was limited by location, highly based on geography, and heavily reliant on how well he could persuade his prospects. Inside sales became prevalent in the 1980s when companies wanted to sell large volumes of their products without having to travel. The Rise of Inside Sales.

Lead Rank 147

Lead Rank Ideal Customer Profile Inside Sales Outside Sales 147

Zoominfo

OCTOBER 30, 2018

It’s no secret, technology has transformed the way businesses communicate with customers and prospects. Modern sales reps rely on a variety of tools and technologies to conduct their work—including email, social media, video chat tools and more. The close rate for in-person meetings is 40% ( source ). Present your product in person.

Face-to-face 225

Face-to-face Sales Process Skype B2B 225

Allego

MARCH 24, 2020

Corporate travel restrictions mean less contact with prospects, with the industry, and with the market. As companies cancel events and trade shows, reps have fewer opportunities to connect with prospects and peers. Prospecting. In some cases, either the rep or the prospect (or both) must work from home.

Hiring 79

Hiring Face-to-face Cancellation Travel 79

SendBuzz

APRIL 25, 2023

This reliance on digital solutions allows for more structured processes, less travel for inside sales reps, and easier organization compared to outside sales teams. B2B Inside Sales team commonly uses various communication channels, including phone calls, email, video conferencing, CRM tools such as Hubspot, CLose, ect and social media.

Outside Sales 52

Outside Sales Inside Sales B2B Face-to-face 52

SBI

JUNE 23, 2020

Travel restrictions and meeting cancellations have put quotas at risk. Sellers also face additional barriers to productivity when there’s less contact with prospects, colleagues, and their industry. How to Get Ready : Scale remote coaching by asking sellers to record practice videos for existing products or new offerings.

Hiring 143

Hiring Scale Face-to-face Collateral 143

Smooth Sale

SEPTEMBER 8, 2023

Online marketing does provide some opportunities to show your personality. Similarly, a promo day will attract new prospects. You may also want to incorporate visual aids like videos to facilitate this. You could easily turn a presentation into a video or audio download. People buy people. It could be yours.

Face-to-face 106

Face-to-face Licensing Lead Rank Lead Scoring 106

Sales and Marketing Management

JUNE 29, 2020

This “agile onboarding” approach uses online content, eLearning, video and web conferencing to sequentially prepare new reps for various career milestones (first prospecting call, first discovery call, first presentation, etc.). Group travel is down, but not out. How COVID-19 could reshape sales. Are you digital-ready?

Construction 156

Construction Policies Travel Coaching 156

Hubspot Sales

FEBRUARY 3, 2021

She borrowed money from a credit union and took night classes to get a post-grad diploma in digital marketing. Her first piece of advice had to do with establishing trust and authority with prospects. She advises all aspiring inside sales reps to be themselves around prospects. Turn on your video during conference calls.

Hubspot 129

Hubspot Inside Sales Outside Sales Scale 129

Allego

SEPTEMBER 29, 2020

But being a great virtual salesperson doesn’t mean simply conducting every meeting via video conference. Successful virtual selling depends on using technology to nurture prospects, share information, conduct demos, and host meetings. Prospect Research: Prep Like You’re In Person. Prospect Meetings: Expect the Unexpected.

Face-to-face 98

Face-to-face Ideal Customer Profile Conference Travel 98

Smooth Sale

OCTOBER 6, 2023

One recent experience and the video below raise the question, ‘Are you creating favorable memories?’ The Sales Communication Secret The sales secret is to ask our prospective clientele many questions to understand what they seek and how to help resolve their issues. I saw the video via @BigImpactHumans on the X or Twitter website.

Hiring 78

Hiring Networking Video Lead Rank 78

Zoominfo

MAY 21, 2020

They’re a critical part of personalized prospecting and account-based strategy. Great sales emails typically reflect a deep understanding of who the prospect is and what they care about. So forget your product features and brush off the benefits, because you’re going to connect with your prospect on a (virtually) human level.

Examples 264

Examples Account Based Marketing Decision Maker Ideal Customer Profile 264

Gong.io

SEPTEMBER 26, 2022

Remote sales or virtual selling is the process of prospecting, engaging, and closing deals from a remote location. Instead of traditional in-person sales meetings, the salesperson and the prospect are in different places such as their home or work. Keeping prospects engaged. Keeping prospects engaged. Image Source ).

Face-to-face 108

Face-to-face Decision Maker Lead Rank Pipeline 108

Apptivo

MAY 31, 2023

Imagine being a marketer for a luxury travel agency. A sales funnel can provide useful insights into the customer’s purchasing process, exhibiting a drop-off in the consideration stage, where potential consumers compare alternative travel destinations and packages. Why is a sales funnel important?

Paid Content 52

Paid Content Top of Funnel Funnel Social Media 52

Smooth Sale

JANUARY 3, 2022

On the last day of the year, Muir traveled the extra mile by recognizing the entire team behind the scenes contributing to the excellent work of the reporting team. For me, the video ending the year was a perfect example of teamwork and a noteworthy business model. Travel was always in my cards and still is today.

Hiring 78

Hiring Travel Report Networking 78