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The Most Basic Rule of Product Positioning – It’s Easy

Product Management University

I learned a lot about product positioning long before I ever stepped into a product marketing role. I think of demos as verbal product positioning. The Product Positioning School of Hard Knocks Early in my pre-sales demo career, I had some demos where my audience was totally engaged and it felt like I hit it out of the park.

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Positioning Value – The Simplest Things Are The Hardest to Say

Product Management University

When it comes to positioning value, sometimes the simplest things are the hardest to say. Let’s forget about those for a minute and just focus on the message. So I boiled it down to the following: “You do two things every chief revenue officer dreams about, and you have the metrics to back it up.” What can you do for me?

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Do Our Professional Labels create Positive Customer Experiences?

Babette Ten Haken

And on our professional resumes, which are full of all the things we think make us more credible to other people. For starters, think about the last networking event or association meeting attended. First of all, how many of us really understand what all of these acronyms “mean”? And we love to strut our stuff.

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Top 10: Why Salespeople Don’t Use Corporate Positioning Decks

Product Management University

Directly from many salespeople (clients) over the past 20 years, here are the most popular responses (in no particular order) to the question, “Why don’t you use the corporate positioning deck? It’s all about us and they don’t really give a. That’s why they contacted us. What is it?

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Powerful Product Positioning: Follow These Three Rules

Product Management University

Powerful product positioning usually boils down to the best story, which is not always the best product. The Playbook: Make It More About the Buyer – Way More! Great positioning is centered on the aspirations of your target customers and why those aspirations are so important to their success.

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? Transforming the employee experience: The Tip Jar Culture

Pipeliner

In this episode of the Expert Insight Interview podcast, host John Golden speaks with Gregory Offner, CEO of the Global Performance Institute, about the importance of creating a positive employee experience to impact customer experience. Visit us on Apple Podcast You can also find SalesPOP! on all major podcast stations.

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Stress-Out Your Buyers (a little) For More Effective Product Positioning

Product Management University

Effective product positioning comes in many forms. For more effective product positioning, your bold headings, titles, themes, and leading statements should be something that every buyer would agree with, and worded in a way that causes buyers to relive their biggest headaches. You have revenue leaks that you don’t even know about.”