DiscoverOrg Sales

DECEMBER 18, 2018

You might recognize the most-prospected-to companies of 2018, according to DiscoverOrg’s database, as household names – but that’s not why savvy sales and marketing professionals have been pitching to them. Before we dive in, let’s take a quick look at the most-prospected-to industries. FinancialServices. Insurance. ITServices.

Company 156

Company Prospecting Oracle Transportation 156

Pointclear

DECEMBER 17, 2013

The most reliable and scalable approach to finding new B2B customers is outbound communications, whether by mail, phone or email, to potential prospects, using rented or purchased lists. B2B marketers typically select targets from prospecting lists based on such traditional variables as industry, company size and job role, or title.

Harte Hanks 232

Harte Hanks Lead Rank B2B Data 232

Sales and Marketing Management

AUGUST 28, 2020

According to Gerry Brown, customer experience (CX) research director at IDC, 80% of buyers will disengage from a vendor if they grow dissatisfied with the sales and marketing team, even if they like their product. Here are some ways that sales teams can remain productive and maximize opportunities with prospects. .

Software 177

Software Software Skype Scale 177

Crunchbase

MAY 11, 2023

As it’s become easier to connect with people over video chat and more common for employees to work from home, video prospecting has emerged as an invaluable strategy for sales teams. By using video to engage with prospects, you can make your outreach more personalized, showcase your product in new ways and stand out from the competition.

Account Based Marketing 52

Account Based Marketing Video Prospecting Top of Funnel 52

Hubspot Sales

AUGUST 5, 2019

The RAIN Group Center for Sales Research recently surveyed 423 sales, enablement, and company leaders to uncover their top challenges and priorities for the next 12 months. Improve customer retention, repeat business, and renewals. Developing sales managers. Top Sales Priorities. Improve ability to communicate value. Well, maybe not.

Sales Enablement 90

Sales Enablement Research Hiring Face-to-face 90

SalesHandy

MAY 1, 2020

While moving through the sales cycle, sales prospecting comes as its first step and is considered as an essential part. From the famous quote “ Sales prospecting is where the salesperson makes their money. ”, you can easily understand how essential it is for any salesperson to learn the best sales prospecting techniques.

Ideal Customer Profile 87

Ideal Customer Profile Prospecting Top of Funnel Decision Maker 87

SalesLoft

SEPTEMBER 14, 2022

Over 40% of salespeople find prospecting to be the most challenging part of the sales process. It requires time, effort, and resources to find prospects who are a good fit for your business. Fortunately, prospecting is less of a monolith if you define the sales prospecting process and best practices. Let’s start today. .

Ideal Customer Profile 52

Ideal Customer Profile Prospecting Lead Rank Lead Scoring 52

No More Cold Calling

MAY 3, 2018

Stats like this suggest that buyers don’t really need salespeople anymore—that we should just wait around for prospects to do their research and then call us when they’re ready to buy. They know how to prospect for sales, and it’s not sitting back and waiting for marketing to send them leads. That’s not selling. Get Referrals.

Lead Generation 270

Lead Generation Lead Rank Lead Scoring Leads 270

Pointclear

JANUARY 26, 2012

Ruth Stevens is Founder of eMarketing Strategy , a consulting practice that assists companies in building their customer acquisition and retention strategies. The DMA’s 2010 Response Rate Report reported a healthy 1.68% response rate to B-to-B prospecting letter mail and 2.18% to its cheaper cousin, postcard mail.

Media 233

Media Direct Mail netFactor Trade Show 233

Allego

FEBRUARY 20, 2024

Only 52% of new hires feel satisfied with the onboarding experience at their current job, research from Paychex revealed. Further, Gallup’s State of the Global Workplace 2023 Report found most employees (51%) are not engaged—not involved, enthusiastic about, or committed to their work. Most companies have an onboarding problem.

Hiring 71

Hiring Strategy Buyer Persona Retention 71

Hubspot Sales

SEPTEMBER 6, 2022

These powerful insights can inform every aspect of your sales process — from pitching to customer retention. More interaction with prospects throughout the sales process. Rarely do we make a sale at first contact with a prospect. Trailing close behind, 26% of reps report 5-7 interactions. No two prospects are the same.

Hubspot 79

Hubspot Trends CRM Retention 79

BuzzBoard

MARCH 1, 2024

Without thorough prospect research prior to the call, advisors enter conversations blind. And when you open the conversation by giving the prospect complete control over directing where things go, you simultaneously give away your power in the relationship. Here we’ve outlined: Why asking “How can I help?”

Ideal Customer Profile 52

Ideal Customer Profile How To Lead Rank Lead Scoring 52

Hubspot Sales

MARCH 12, 2018

Yes, you read the title right -- I guarantee that these templates will get responses from prospects. But, compared to the overly salesy prospecting email templates most salespeople are sending, I am confident that these will work better -- or your money back. Where Sales Prospecting Went Bad. No, this isn't an infomercial.

Guarantee 145

Guarantee Prospecting Lead Rank Top of Funnel 145

No More Cold Calling

JANUARY 24, 2019

According to CSO Insights’ 2018/2019 “Sales Performance Report,” sales leaders say the “most impactful barriers to achieving sales success this year” include: difficult competitive differentiation (39.4%) and inability to generate enough qualified leads (37.8%). Prospecting is either HOT or cold … period. What Is Cold Calling?

Cold Calling 269

Cold Calling Referrals Sales Qualified Lead Lead Generation 269

Zoominfo

APRIL 3, 2018

Research shows the average sales team ignores 50% of marketing leads ( source ). The average number of touches it takes to convert a prospect into a customer. How many times must sales or marketing communicate with a prospect before they actually make a purchase? Report and Communicate: Only use shared dashboards and reports.

Marketing Qualified Lead 223

Marketing Qualified Lead Lead Rank Sales Qualified Lead Marketing 223

DiscoverOrg Sales

JUNE 6, 2017

Evidence shows that it does: Cold-calling distinguishes high-growth companies (see our report). Much like my mom’s BMW, I use personalized emails to catch the attention of my most important prospects. Either I get responses from someone who forwarded my email, or the prospect who received the email responds themselves.

Ideal Customer Profile 248

Ideal Customer Profile Decision Maker How To Top of Funnel 248

The Brooks Group

JULY 23, 2018

That’s why it’s key that your salespeople use a customer-focused, consultative selling process with every prospect and customer they interact with. New research reveals just how critical it is for the Service department to be included in this alignment as well. . times greater annual increase in customer retention rates (11.4%

Customer Service 56

Customer Service Research Revenue Customer 56

Allego

OCTOBER 17, 2023

Poorly trained sales reps hurt an organization’s bottom line with inefficient processes, difficulties connecting with prospects and challenges in closing deals. Studies have shown this approach boosts retention. Research demonstrates this approach’s effectiveness. Just-in-time learning also supports long-term retention.

Hiring 71

Hiring Training Retention Coaching 71

Hubspot Sales

AUGUST 30, 2023

HubSpot conducted research on the “State of AI,” with over 1,350+ specialists reporting on how AI affects their business. HubSpot’s research says that sales professionals spend 2+ hours daily to automate repetitive tasks. 85% claim their prospecting efforts have become more effective with AI.

Lead Rank 88

Lead Rank Data Top of Funnel Cost per Lead 88

Hubspot Sales

MAY 4, 2020

When we consider all of the social media platforms available to support sales efforts, LinkedIn remains the top social platform to help salespeople connect with prospects. Harvard Business Review reports 90% of B2B decision makers never respond to cold outreach. 61% of organizations engaged in social selling report revenue growth.

Social Selling 118

Social Selling LinkedIn Lead Rank Lead Scoring 118

SalesHandy

SEPTEMBER 3, 2020

So to keep you productive high throughout the year, we have curated the latest and credible sales statistics from different research reports, analytical articles, and case studies of top-notch industries that can help you in building the best data-driven sales strategies for your business. The Best Sales Statistics of 2020.

Cold Calling 131

Cold Calling Lead Nurturing Outbound Inbound 131

Mindtickle

JANUARY 19, 2023

To build an effective strategy and plan to support it, you need to take a look at research focused on different parts of it. We’ve also included some recommendations for how to use this research to inform your own plan. Forbes ) Top sellers spend an average of 6 hours every week researching their prospects.

Strategy 52

Strategy Cold Calling Lead Rank Lead Scoring 52

Sales and Marketing Management

JUNE 20, 2017

Author: Tim Riesterer, Chief Strategy and Research Officer, Corporate Visions A few months ago, whenever I’d mention in a public event that my company was conducting academic research to determine the best way to communicate a price increase, I’d get a flurry of responses from folks eager to see the results.

Vendor 166

Vendor Hiring Discount Retention 166

Zoominfo

FEBRUARY 3, 2022

According to the Havas’ Meaningful Brands Report , a survey of 395,000 consumers found that 75% of brands could disappear and be easily replaced. Making continuous improvements to your support offerings, not just during a sales or marketing push, is key to customer retention. Both of these should be prioritized in your onboarding.

Customer 100

Customer Loyalty Consumer Survey 100

The Spiff Blog

SEPTEMBER 7, 2023

These pillars include organizational alignment, robust reporting, ongoing professional development, incentive compensation, and sales enablement. When it comes to sales performance management, if your goals are your destination, reports and analytics are the GPS you need to get there. ” And, it’s true!

Incentives 83

Incentives Incentive Scale Compensation 83

LeadFuze

JULY 23, 2023

Starting Small – The Side Hustle Approach The Power of Early Marketing Efforts Finding Your Niche Through Testing And Research FAQs in Relation to How to Find Your Target Market How can you identify your target market? Qualtrics’ article on types of market research provides deeper understanding here.

Demographics 52

Demographics Marketing Segment Social Media 52

Zoominfo

AUGUST 3, 2022

Instead, you would conduct research, collect information, and look to validate your gut instinct with facts from multiple sources. Do: Research Customers in your Total Addressable Market Your total addressable market (TAM) represents the overall revenue opportunity for a given set of products or services.

Hiring 130

Hiring Webinar Metrics Strategy Intent Signal 130

BrainShark

SEPTEMBER 10, 2023

10 Sales training ideas for 2024 Incorporate assessments Examine win/loss reports Leverage peer learning Put sales reps in their buyer’s shoes Highlight industry trends and news Keep your diverse workforce in mind Practice responding to objections Sales process deep-dive Pre-boarding Sales manager “mastery sessions” 1.

Training 62

Training Hiring Objections Coaching 62

Zoominfo

FEBRUARY 25, 2015

You just spent 30 minutes researching your prospect; calling him and leaving him a voice message, then you sent THE PERFECT EMAIL. Your prospect needs to know that you care about winning their business. Well done, Inside Sales Rep, well done. They didn’t respond? What the heck? They must not need your product.

Prospecting 100

Prospecting Direct Mail Call-back Cold Calling 100

Hubspot Sales

JUNE 8, 2020

As a sales leader, you've probably wondered what impacts your prospects and potential customers. According to Demand Gen’s 2020 Content Preferences Study , 67% of B2B companies said they’re leaning more on content to research and inform decisions. Retention and Advocacy Stage. But that’s not all. How can your business respond?

Collateral 102

Collateral Case Study Retention Hubspot 102

Crunchbase

NOVEMBER 18, 2021

Retention in the sales department is exceedingly low; average salesperson retention is just 18 months 1. As a result, their interactions with prospects and clients tend to be more thoughtful and thorough, which results in better conversion ratios and happier customers.

Trends 105

Trends Hiring Scale Compensation 105

Sales Hacker

MARCH 5, 2021

As we move into 2021, buyer intent data will help you gain ground on competitors and connect with prospects. Research by McKinsey confirms that today’s decision-makers will, in their ideal post-pandemic world, continue to research and make purchase decisions remotely. Speaking of research, buyers will not skimp on it.

Buyer Intent 98

Buyer Intent Intent Data Intent Top of Funnel 98

Hubspot Sales

DECEMBER 6, 2022

Here, you'll learn how to successfully work with your business ecosystem at every stage of the sales process — from prospecting to customer onboarding. Research your business ecosystem. Increase retention and customer satisfaction. Research your business ecosystem. What is a business ecosystem? Join relevant communities.

Closing 103

Closing Ideal Customer Profile Scale Referrals 103

Highspot

JANUARY 2, 2023

Better customer retention? Just as your potential buyers are researching your brand, you should be doing the same. In fact, Accenture reports that 75% of consumers are more likely to buy from retailers that recognize them by name, know their purchase history, and provide purchase recommendations accordingly! More upsales?

Top of Funnel 75

Top of Funnel Sales Enablement Buyer Persona Demographics 75

Nutshell

FEBRUARY 21, 2023

Depending on the issue, the customer will carry out research, like reading customer reviews of companies and products, and begin comparing options. Retention The Retention stage of the customer life cycle is pretty self-explanatory. As a result, they begin to search for a solution in the form of a product or service.

Customer 62

Customer Loyalty Campaigns CRM 62

Zoominfo

OCTOBER 31, 2018

In fact, according to one recent report, only 15% of B2B brands are running ongoing influencer programs ( source ). However, in a world where 72% of B2B buyers look to industry peers to research purchase decisions ( source ), it’s a mistake to ignore influencer marketing as a viable tactic. Increase sales and customer retention.

Influencer 153

Influencer Marketing Hubspot B2B 153

SBI Growth

NOVEMBER 1, 2013

You can access it when you sign up for SBI’s Sales & Marketing Research Review here. This no-cost tour presents findings from SBI’s research in 2013. They reach new prospects with social media. CRM reporting, appointments, call prep, and forecasting are all done on the fly. Staying On Top.

Hiring 308

Hiring Social Media Comparison Forecasting 308