Appbuddy

JUNE 14, 2021

Ray Tomlinson is widely acknowledged as the godfather of email, sending the first message way back in 1971, followed seven years later by Gary Thuerk who “hijacked” this largely government/military tool to send the first email marketing campaign. Benchmarks: ROI, budgets, and key challenges. The rest, as they say, is history!

ROI 52

ROI Everest Channels Webinar Metrics 52

Allego

JANUARY 14, 2020

As a manager, you may be missing out on one of the most valuable training tools: the interactions your salespeople are having. Imagine the ROI if you could capture this knowledge. You might change processes or even create tools that improve your ability to grow your business. 4 Steps to Measuring ROI. Assign Value.

ROI 93

ROI Sports Channels System 93

Zoominfo

MARCH 2, 2021

It’s used by companies of all types and sizes for a variety of tasks, ranging from employee benefits administration to cancer research. According to research from Litmus, email marketing remains a top digital channel for ROI , although the ability to measure that ROI isn’t always effective.

Email Marketing 272

Email Marketing Campaigns Data Marketing 272

Sales Hacker

SEPTEMBER 13, 2021

Research into the design of marketing accountability shows that the majority of companies are not satisfied with the demonstrability of marketing results. But nobody has any idea about the results, let alone the ROI – and a certain percentage of the leads are not followed up with until they say yes or no to an offer.

ROI 93

ROI Account Marketing Lead Rank 93

The Pipeline

SEPTEMBER 19, 2011

25% Increase in Sales Training ROI – Sales eXchange – 115. Some aspects of sales training are easy to measure others not so, but it is a fair question when I am asked what they can expect from an ROI standpoint. 25% Increase in Sales Training ROI – Sales eXchange – 115 [link] via/ @renbor. September 19th, 2011. Tibor Shanto.

ROI 243

ROI Pipeline Training Twitter 243

Selling Essentials RapidLearning Center

APRIL 26, 2022

The survey was designed and funded by the National Center on the Educational Quality of the Workforce, a nonprofit research group at the University of Pennsylvania. From their answers, the researchers calculated that a 10% increase in the educational level of an organization’s people triggered a boost of 8.6% in productivity.

ROI 52

ROI Nonprofit Survey Education 52

Sales and Marketing Management

AUGUST 24, 2017

Research from the Aberdeen Group found that best-in-class sales teams received 17% more formal training per month compared to underperformers. The same research also found that modern sales professionals are most effectively developed by “empowering them to do their job regardless of time of day, physical location, or computing device.”

Training 237

Training Handbook ROI Hotels 237

Highspot

NOVEMBER 7, 2022

7, 2022 — Highspot , the sales enablement platform that increases sales productivity, today announced it has been named a Leader by Forrester Research in The Forrester Wave : Sales Content Solutions, Q4 2022 report. Forrester stated, “Highspot leads with superior user experience, data science, and integrations.

Lead Rank 95

Lead Rank Lead Scoring Report Research 95

Showpad

JANUARY 21, 2021

Because it’s critical that onboarding contributes to bottom-line ROI, sales training must be treated as a major sales enablement priority. Let’s examine the key performance indicators that factor into training ROI and how you can boost them. Establish a rubric. Consider real-world applications of training. Look at the math.

ROI 52

ROI Hiring Training Lead Rank 52

DiscoverOrg Sales

OCTOBER 23, 2016

Even if you’re the three-time Formula One World Champion Lewis Hamilton of Sales, you still need a top-performing vehicle, or in this case, a serious set of tools, to help you close. Understanding that often the budget for the very tools needed resides in marketing can help you race ahead of the competition when selling to sales.

Tools 120

Tools Lead Rank Lead Scoring Scale 120

Zoominfo

DECEMBER 28, 2020

And they’re online buying signals—the data trail—that prospective buyers leave as they research solutions online. When B2B buyers need to solve a problem, they start researching online. And you improve your ROI. That might include using analytics tools to determine visitors’ time-on-page or managing email sign-ups in your CRM.

Lead Rank 309

Lead Rank Intent Data Closing Buyer Intent 309

BuzzBoard

APRIL 18, 2024

Adopting industry-specific advertising strategies and suitable budgeting practices can lead to ROI optimization, resulting in increased conversions in a short period. Paid advertising is a potent tool that can ignite rapid business growth. Hence, a balanced and strategic approach is crucial in maximizing advertising ROI.

Advertising 52

Advertising Advertising Strategy ROI 52

SugarCRM

DECEMBER 5, 2023

Welcome to the first part of our four-part series, Mastering Sales ROI in Manufacturing: A SugarCRM Guide. In fact, a recent SugarCRM research report uncovered that 41% of sales, marketing, service, and IT leaders believe that intent data and lead scoring are the most important CRM-based activities for organizations.

Lead Rank 26

Lead Rank Lead Scoring ROI Opportunity 26

Hubspot Sales

NOVEMBER 20, 2023

In fact, our recent State of Sales research found that 54% of global sales employees say AI has made it easier for them to stay ahead of their competition. With this tool, you can leverage data points from the entire customer journey to comprehensively analyze and score each lead. Enhance prospecting with AI-driven research tools.

Account 78

Account Lead Rank Lead Scoring Ideal Customer Profile 78

The ROI Guy

JANUARY 13, 2016

If you think your clients are more ROI focused, and that your ability to deliver financial justification can assure greater success, new research proves you right. In fact, the demand for ROI calculations has increased more than 50% over the past five years. The reason for the increased importance on ROI?

ROI 56

ROI Decision Maker Case Study Face-to-face 56

The ROI Guy

AUGUST 26, 2011

These spreadsheet based ROI / TCO Tools are meeting a great need, to help fight Frugalnomics and implement value-based sales / marketing campaigns, but are not the ideal platform to support sales / marketing success. Here are a few of the most common issues we see with most spreadsheet based tools: 1.

ROI 73

ROI Tools Distribution Marketing 73

Zoominfo

MAY 16, 2022

The tools are too complex, too inaccurate, don’t integrate well, aren’t used enough, have too much overlap, and the list goes on. And yet, experts predict that marketers will keep leaning into more complex marketing automation solutions and personalization tools. Data enrichment tools can greatly improve your return on investment.

Account Based Marketing 130

Account Based Marketing Intent Signal Scale ROI 130

Steven Rosen

MAY 4, 2017

Given limited budgets, you need to figure out how to maximize your ROI? Sales and marketing automation tools $20 billion. We see this in times of recession when companies scale back on training, sales automation tools, and support materials. Annually spending by companies: Sales training $20 billion on sales training.

Sales Management 276

Sales Management Hiring ROI Coaching 276

Zoominfo

OCTOBER 13, 2020

Despite modern social media companies being around since 2006, a 2018 study by Sprout Social found that the top three challenges for social media marketers were: Measuring ROI Understanding Cross-Channel Social Success Developing a Strategy to Support Business goals. The thing is, these companies lack the tools to measure ROI.

Social Media 162

Social Media Media Revenue Scale 162

Partners in Excellence

JUNE 1, 2014

My friend, Gary Hart , stirred the pot a little by posing the question, “Is there an ROI in developing critical thinking skills?” We have to provide the tools, resources, to help them perform, as effectively and efficiently as possible.We We have to help them achieve their full potential.

ROI 96

ROI Lead Rank Segment Analysis 96

No More Cold Calling

MAY 25, 2023

Lackluster sales performance isn’t due to a lack of technology, because 66 percent of sellers told Salesforce that they were drowning in tools. B2B sellers are working on tight budgets, so they’re only signing deals with salespeople they trust to deliver ROI. In groundbreaking research by Steve W.

B2B 177

B2B Buyer Referrals Sales Qualified Lead 177

Allego

APRIL 18, 2024

Their research also shows that “90% of commercial leaders expect to utilize gen AI solutions ‘often’ over the next two years.” Not only that, but McKinsey’s research shows that organizations that invest in AI are seeing an increase in revenue of 13-15% and a sales ROI increase of 10-20%. Listen to the interview.

Examples 62

Examples Top of Funnel Lead Rank Lead Scoring 62

Hubspot Sales

AUGUST 5, 2019

Delivering value, making the ROI case, retaining customers, growing accounts, recruiting top talent, forecasting, implementing a sales process, using sales technologies, winning against the competition, developing sales managers, coaching sales teams, generating leads, onboarding, productivity, compensation.

Sales Enablement 91

Sales Enablement Research Hiring Face-to-face 91

The ROI Guy

JANUARY 23, 2013

These spreadsheet-based ROI / TCO Tools are meeting a great need, to help fight Frugalnomics and implement value-based sales / marketing campaigns, but are not the ideal platform to support sales / marketing success. Here are a few of the most common issues we see with most spreadsheet based tools: 1.

ROI 45

ROI Tools Distribution Engineering 45

The ROI Guy

AUGUST 27, 2018

If you are using Interactive Value Selling and Marketing Tools, you may be sitting on a wealth of customer intelligence that you could be leveraging. Self service Value Marketing Tools from Alinean collect data directly from each prospect and customer, including key profile data and metrics about their current challenges and opportunities.

Ideal Customer Profile 55

Ideal Customer Profile Tools Eloqua Customer 55

DiscoverOrg Sales

AUGUST 17, 2016

It’s not that trade shows aren’t effective at bringing in revenue – it’s that companies aren’t optimizing for a positive ROI: Problem #1: You Don’t Know Who is Attending. OppAlerts delivers the actual content prospects are researching online. Before a show, organizers will name drop companies who are going.

Trade Show 120

Trade Show ROI Decision Maker Webinar Metrics 120

The ROI Guy

MAY 29, 2018

Your prospects need assistance in tallying Total Cost of Ownership (TCO) and Return on Investment (ROI), which is why most vendors work hard to develop calculators for their websites and sales teams. But buyers are wary of vendor provided content, and if you don’t do your ROI / TCO calculator right, you could be doing more harm than good.

ROI 45

ROI Comparison Vendor Licensing 45

SugarCRM

DECEMBER 17, 2020

CRM Return On Investment (ROI) is a complex topic. Many organizations are simply using ROI calculations to spice up presentations and aren’t using ROI metrics as a proven, valuable and trackable metric. the ROI of on-premise CRM (this number continues to go up). Use Research to Predict ROI. Less is More.

ROI 29

ROI CRM Case Study SugarCRM 29

The ROI Guy

OCTOBER 1, 2013

We wanted you to know about the launch of free return on investment (ROI) calculators for our ValueStory™ App. These free ROI calculators help business executives benchmark their current spending and management practices, and understand how various initiatives might improve performance. Click here to see the press release.

ROI 81

ROI Marketing B2B Lead Rank 81

Zoominfo

OCTOBER 13, 2020

Even with over 5,000 marketing tools available , measuring the ROI of social media in a traditional click-to-purchase remains to be an issue. Even with over 5,000 marketing tools available , measuring the ROI of social media in a traditional click-to-purchase remains to be an issue. So, what’s going on here?

Social Media 130

Social Media Media Revenue Scale 130

The ROI Guy

SEPTEMBER 14, 2011

An ROI Tool is used to economically justify solutions to prospects, an important element of today’s sales and marketing campaigns because of a condition called Frugalnomics , where buyers are more empowered, skeptical and frugal than ever before, and as a result, require proof of the bottom-line impact on most investments.

ROI 40

ROI Analysis Tools Sales Tools 40

Zoominfo

AUGUST 5, 2021

Our research suggests that the events of 2020 have made SaaS customers more demanding than ever. We’re seeing more meetings per closed-win and more buyer-side focus on how a product will immediately provide ROI. Sales Tools & Best Practices: The right tools and best practices to put your sales enablement into practice.

Sales Enablement 130

Sales Enablement Webinar Metrics Top of Funnel Strategy 130

The ROI Guy

SEPTEMBER 14, 2011

It is very easy for us to continue to evolve and maintain the content, configurations and pricing, value propositions and calculations, default metrics and more within the ROI / TCO Calculators / Sales Tools.

ROI 45

ROI Sales Tools Tools Research 45

The ROI Guy

FEBRUARY 15, 2013

A recent article by Drew Zarges from Sales Benchmark Index opines, "Are ROI Calculators Dead?". With B2B sales teams generating hundreds of millions in incremental deals each year directly attributable to Alinean ROI Sales Tools, we clearly think not. Why has Financial Justification / ROI now become the most valued content?

ROI 69

ROI Ideal Customer Profile Analysis Proposal 69

Janek Performance Group

APRIL 2, 2024

Here, we’ll go micro and explore the key metrics, methodologies, and tools for evaluating your business development strategy. Today, HubSpot research illustrates the changes that value social selling has brought. A return on investment or ROI analysis can assess the effectiveness of specific marketing campaigns or sales initiatives.

Webinar Metrics 62

Webinar Metrics Top of Funnel Strategy Analysis 62

The ROI Guy

MARCH 30, 2016

Recent research by CSO Insights say you can achieve this performance if your organization has a “superior ability to build a solid business case / ROI”. CSO Insights uncovered that Win-Rates increase dramatically, and Competitive / No Decision losses decline greatly as your ROI selling capability grows.

ROI 53

ROI Discount Competition Benefit 53

Sales Hacker

MAY 23, 2023

Related: 7 ChatGPT Prompts for Selling to the C-Suite I recommend researching the prospect and seeing how they communicate on Twitter or LinkedIn. Bonus points if you’ve researched who this person is at the company and call them out by name). Do they talk like a bank executive or do they talk more like a startup founder?

Decision Maker 92

Decision Maker ROI Sales Qualified Lead Lead Rank 92