SBI Growth

DECEMBER 4, 2019

The Importance of Internal Market Intelligence Distribution and Utilization in Gtm Strategy.

Distribution 156

Distribution Strategy Marketing Ideal Customer Profile 156

SBI Growth

MAY 8, 2020

In the first quarter of last year, SBI published a research report that discussed how gaps in execution often threaten a CEO’s strategic plan. The data collected underscored the point; various studies indicated that somewhere between 63% – 74% of.

Strategy 229

Strategy Report Study Research 229

Zoominfo

JULY 27, 2023

Businesses in virtually every industry are being pushed to modernize their go-to-market strategy, with a premium on the data-driven, automation-enabled convergence of sales, marketing, and operations. Sales and marketing leadership need to align on: The business outcomes that your ABM strategy will achieve.

Account Based Marketing 246

Account Based Marketing Scale Data Strategy 246

SBI Growth

APRIL 24, 2020

To adapt to this new normal, COVID-19, you are likely rethinking your go-to-market strategy. These are truly challenging times. Companies need to reallocate go-to-market resources (people, money, and time) in order to capture opportunities in the short-term, as well as.

Webinar Metrics 234

Webinar Metrics Strategy Data Resources 234

Zoominfo

OCTOBER 19, 2023

Without a modern go-to-market strategy that can turn signals into action, the flood of data can mean greater administrative overhead, higher margins of error, and even lost revenue. Prioritizing who I should be contacting, and why , because I want to deploy my limited sales resources in the most impactful way possible.”

Data 130

Data Hiring Intent Data Scale 130

Highspot

MARCH 12, 2024

The business case for a dedicated enablement function is powerful: 92% of companies acknowledge that the enablement function improves sales performance and, as a result, enablement budgets will increase 50% by 2027. It all comes down to strategy. To do this, it’s vital to forge collaborative relationships with the other GTM leaders.

Scale 115

Scale Engineering Maximizer Lead Rank 115

Mindtickle

FEBRUARY 3, 2021

If there is one thing we at MindTickle have learned in our ceaseless pursuit to create a world-class Sales Readiness platform, it is the value of a strong partner ecosystem. Having a vertical go-to-market strategy has become increasingly important for companies today. Cross-industry training content to uplevel sales conversations.

Strategy 105

Strategy Telecommunications Customer Top of Funnel 105

Zoominfo

NOVEMBER 9, 2023

With a daunting array of tools, an endless list of growth strategies, and constantly evolving communication channels, there’s compelling evidence that modern work is facing a crisis of disconnection. And that makes a cohesive, connected go-to-market (GTM) strategy more valuable than ever.

Inbound 130

Inbound Lead Rank Lead Scoring Channels 130

SBI Growth

NOVEMBER 6, 2023

However, worrying trends in slower deal cycles, smaller deal volumes, and stagnating sales productivity means CEOs need to proceed carefully to turn things around.

Pipeline 177

Pipeline Trends Survey Report 177

Zoominfo

JULY 26, 2023

For years, go-to-market leaders lived by the laws of growth through sales capacity. What we’re seeing in the market is companies running with smaller teams and supplying them with more accurate and highly personalized datasets, to drive more revenue,” says Millie Beetham, director of ZI Labs & GTM innovation at ZoomInfo.

Ideal Customer Profile 130

Ideal Customer Profile Data Scale Marketing 130

Zoominfo

JUNE 28, 2023

That’s where a go-to-market (GTM) strategy comes in. What is a Go-to-Market Strategy? In this context, a GTM strategy includes defining the target audience, messaging framework, marketing channels, offers, and sales plays your teams will run to convert prospects to leads and leads to customers.

Ideal Customer Profile 130

Ideal Customer Profile Strategy Lead Rank Marketing 130

Sales Hacker

FEBRUARY 20, 2024

Helping founders with GTM Strategies and teaching sales reps how to earn the right to ask questions, which questions to ask, and when is the primary driver for Richard Harris. He is also the Co-Founder of Surf and Sales as well as the host of the Surf and Sales Podcast.

Negotiation 91

Negotiation Ideal Customer Profile LinkedIn eBook 91

SBI Growth

FEBRUARY 3, 2020

It’s 2020, and you are just launching your annual go-to-market strategy. You are feeling good about your plan. You have solid teams around each initiative and feel confident that the timeframes are achievable. You made some big bets, and you.

Strategy 254

Strategy Marketing Research Report 254

Sales Hacker

MARCH 8, 2024

Hello and welcome to The GTM Newsletter – read by over 50,000 revenue professionals weekly to scale their companies and careers. Join us at the gorgeous Proper Hotel in Austin on May 15-16 and hear how the top SaaS companies are leveraging partner ecosystems in their GTM motions aka Ecosystem-Led Growth. Austin’s F1 track.

Lead Rank 93

Lead Rank Referrals Lead Scoring Ideal Customer Profile 93

Sales Hacker

MARCH 6, 2024

Stephen started the company in 2019 after a sales career of being frustrated with bad data, and set out to build a prospecting tool that’s powered by live LinkedIn data. The importance of email deliverability and strategies for improving it. The hardest lesson Stephen learned in sales. 28:32) Redefining your competitors.

Outbound 90

Outbound Hotels Case Study How To 90

Zoominfo

JUNE 26, 2020

This is where a go-to-market (GTM) strategy comes in. GTM strategies help specifically with expanding a brand’s new product or services. With a quality data-driven strategy you can identify exactly how to approach target buyers. What is a Go-to-Market Strategy? What Does a Go-to-Market Strategy Look Like?

Ideal Customer Profile 246

Ideal Customer Profile Buyer Persona Strategy Marketing 246

SBI Growth

APRIL 9, 2020

While businesses world-wide have been grappling with the effects of the COVID-19 crisis, few industries have been seeing a surge in demand. Among those who have an opportunity to thrive are industrial markets like transportation and logistics. While market leaders.

Transportation 246

Transportation Company Strategy Industry 246

Sales Hacker

MARCH 19, 2024

Building cohesion within marketing teams and aligning on goals and strategies leads to better execution and business results. Hyper-specific messaging and an account-based marketing (ABM) strategy can break through the noise and make marketing efforts more relevant and effective. 25:49) Unlocking potential: a leadership journey. (27:33)

Ideal Customer Profile 83

Ideal Customer Profile Account Based Marketing SAP Hotels 83

Zoominfo

OCTOBER 5, 2021

This is where a go-to-market (GTM) strategy comes in. GTM strategies help specifically with expanding a brand’s new product or services. With a quality data-driven strategy you can identify exactly how to approach target buyers. What is a Go-to-Market Strategy?

Ideal Customer Profile 147

Ideal Customer Profile Strategy Top of Funnel Marketing 147

Mindtickle

FEBRUARY 3, 2021

If there is one thing we at Mindtickle have learned in our ceaseless pursuit to create a world-class Sales Readiness platform, it is the value of a strong partner ecosystem. Having a vertical go-to-market strategy has become increasingly important for companies today. Cross-industry training content to uplevel sales conversations.

Strategy 52

Strategy Telecommunications Customer Top of Funnel 52

Sales Hacker

APRIL 23, 2024

Strategies for recruiting exceptional talent and building a customer-centric culture. 21:12 – Linda’s strategy for recruiting and retaining exceptional talent at Common Room. Why a modern go-to-market approach requires moving beyond legacy CRM systems. 11:07 – Differences between intent data and signal-based selling.

Intent Data 67

Intent Data Scale Company Account Based Marketing 67

Zoominfo

JUNE 12, 2023

Our session included go-to-market efficiency insights from ZoomInfo CEO Henry Schuck and CMO Bryan Law, as well as Bain Partner Mackenzie Bushy and Dell SVP of Global Sales Operations Prabha Ramakrishnan. If your company isn’t prioritizing an efficient go-to-market (GTM) strategy to acquire customers quickly, you’re going to fall behind.

Intent Signal 130

Intent Signal Top of Funnel Research Follow-up 130

Highspot

FEBRUARY 11, 2024

Now, I’m sharing more details about our first-sale teams’ strategy, including new talent joining us at a time when sales enablement has become essential to businesses’ go-to-market (GTM) success. I’m excited to announce that Martin Savitt has joined Highspot as our new sales leader for North America.

Enterprise 59

Enterprise Enterprise Sales Enablement Scale 59

Sales Hacker

FEBRUARY 5, 2024

Andy co-Chairs the CMO group for Pavilion (6000+ GTM leaders) and is active in several marketing communities. Currently, he operates his own consultancy helping leaders with marketing strategy and AI in GTM. Actionable use cases like localization/translation, SEO strategy development, analyzing CRM and other datasets.

Analysis 86

Analysis Advertising Advertising Top of Funnel 86

Zoominfo

AUGUST 24, 2022

Go-to-market (GTM) tech stacks are complicated — and for good reason. Modern sales and marketing teams need various tools to help them do their jobs. With the right tools you can create complete, 360-degree customer views that make running targeted campaigns and personalized sales motions easier. So what’s the solution?

Ideal Customer Profile 130

Ideal Customer Profile Data Lead Rank Buying Cycle 130

SBI Growth

JUNE 6, 2019

Selling through the channel can be the most rewarding or painful aspect of your GTM strategy. Why Are Your Partners Producing Far Less Than Expected? When a partner takes on the promise of representing your products and brands, it is.

Strategy 275

Strategy Ideal Customer Profile Channels Marketing 275

Zoominfo

JUNE 14, 2022

Billions of dollars have been invested in software promising to transform how sales and marketing teams reach new audiences. Sales and marketing tech stacks have swollen, with dozens of conflicting tools promising greater efficiency, accelerated growth, and higher revenue. We call this Go-to-Market operations, or simply, GTM Ops.

Ideal Customer Profile 130

Ideal Customer Profile Hiring Marketing Face-to-face 130

Sales Hacker

JANUARY 30, 2024

Amit Pande is CMO and EVP of Strategy at Aviso AI, a leading revenue intelligence platform. Previously, Amit led marketing efforts at startups like Tact AI (1st AI Assistant for Sales backed by AWS, Microsoft, and Salesforce), HP Inc (next-gen computing) and Spire AI (Human Capital SaaS).

Oracle 79

Oracle Microsoft Advertising Advertising 79

Sales Hacker

JANUARY 19, 2024

Strategies for achieving this include: Connect with people who engage with your content, particularly those in your ICP – use a friendly and non-salesy approach in your connection requests, thanking them for engaging with your posts. Systemize growth Growing your audience systematically can increase engagement and visibility.

LinkedIn 93

LinkedIn Ideal Customer Profile Intent Signal Social Media 93

Zoominfo

JULY 25, 2023

In the not-so-distant past, a significant portion of a typical business-to-business (B2B) sales professional’s life revolved around in-person meetings with key prospects and high-value clients. Today, as much as 80% of B2B decision-makers prefer remote or even fully self-serve sales interactions. Why Invest in B2B Lead Generation?

Lead Generation 130

Lead Generation Lead Rank Ideal Customer Profile Lead Scoring 130

Zoominfo

NOVEMBER 16, 2022

Just as sports teams use playbooks to map out potential in-game scenarios, the best go-to-market (GTM) teams rely on playbooks to map out their revenue-generating strategy across sales and marketing. They’re essential for preparing your team for every situation that may arise during a demo, sales call, or in-person event.

Marketing 130

Marketing Scale Decision Maker Call-back 130

Sales Hacker

NOVEMBER 17, 2023

Three overarching learnings from incredible sales leaders who have lived through the ups and downs of growing sales teams at some of the fastest growing SaaS companies is exactly what we’ll dive into today – so you can get the learnings and insight without being in the driver’s seat. This week’s newsletter is sponsored by Flex.

Hiring 105

Hiring Scale Outbound Lead Rank 105

Understanding the Sales Force

SEPTEMBER 20, 2023

I’ve written more than 2,000 articles on my Understanding the Sales Force Blog and there are hundreds of other sales blogs. Some are written by sales experts. I am concerned about the subjects being curated for sales and sales leadership professionals. One or two are sales enablement topics.

Sales Leadership 203

Sales Leadership Hiring How To Account Based Marketing 203

Sales Hacker

DECEMBER 20, 2023

The questions that 50+ go-to-market leaders answer in this episode: What’s one tactic or strategy that’s working for you or the companies that you’re serving? They combine your sales and marketing data with our validated B2B data and AI to create Account Intelligence that informs every step of your buyer’s journey.

Intent Data 93

Intent Data Intent B2B Data 93

Zoominfo

JULY 14, 2023

Today, with ZoomInfo’s Data as a Service delivered into Snowflake, Capital One’s team is able to run a modern go-to-market motion, reclaiming vast amounts of prospecting time for its sales professionals. “My Now, instead of 100 different sales teams coming to me with requests, we put the data in one place.

Banking 130

Banking Scale Face-to-face Data 130

Highspot

JANUARY 22, 2024

Having a well-defined go-to-market (GTM) strategy is crucial for the success of any product or service. A successful GTM strategy involves a series of coordinated steps aimed at bringing a new product to market effectively. One of the key components that play a pivotal role in executing a GTM strategy is sales enablement.

Strategy 52

Strategy Marketing Distribution Sales Enablement 52

Highspot

JANUARY 22, 2024

Having a well-defined go-to-market (GTM) strategy is crucial for the success of any product or service. A successful GTM strategy involves a series of coordinated steps aimed at bringing a new product to market effectively. One of the key components that play a pivotal role in executing a GTM strategy is sales enablement.

Strategy 52

Strategy Marketing Distribution Sales Enablement 52