Remove the-customers-responsibility-is-to-solve-their-problem
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What Buyers Need From Sellers

Partners in Excellence

We seem to be on diverging paths, and this creates problems for both buyers and sellers. Likewise, they don’t need our “glamour list,” all the great logos and customers. But we already know that because of the plummeting responses. They are focused on solving a problem. What do our customers need?

Buyer 119
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How To Pinpoint B2B Customer Pain Points

Zoominfo

Customer pain points are abundant, and it is up to marketers and salespeople to both identify and address them when reaching out to prospects. What Are Customer Pain Points, And Why Are They Important? Which is why actually identifying these pain points often requires putting yourself in your customers’ shoes.

B2B 277
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How To Pinpoint B2B Customer Pain Points

Zoominfo

Customer pain points are abundant, and it is up to marketers and salespeople to both identify and address them when reaching out to prospects. What Are Customer Pain Points, And Why Are They Important? Which is why actually identifying these pain points often requires putting yourself in your customers’ shoes.

B2B 246
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Customers Need Help, But Do We Want To Be Helpful?

Partners in Excellence

The conversation got me thinking about the issue: “Our customers desperately need help, but do we want to be helpful, do we know how to be helpful? These challenges, also, don’t just impact our own areas of responsibility, but impact many areas in the organization. The core issue is our customers are struggling.

Customer 112
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“Why I’m So Interested In Selling,” Don Mulhern

Partners in Excellence

Rather, it requires process, structure, discipline and collaboration with customers to help them improve their business outcomes. As I pondered my response, I arrived at several reasons why I love Sales. Preface : Don Mulhern is a great friend and colleague. Why I Love Sales Dave, I found your question very thought provoking.

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Simplification…….

Partners in Excellence

We get into vicious cycles of overwhelm and have the tendency to solve this by doing more. What if we tried simplifying, for ourselves, our people, our organizations, and our customers? Define, as Hank Barnes suggests, your UCP ( Unacceptable Customer Profile ) and banish them from all outreach and pipelines.

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What Business Problem Is Your Customer Solving? How Do They Solve It?

Partners in Excellence

What business problem is your customer solving? Hopefully, it’s the problem you are the best in the world at solving. If it isn’t, you are wasting your and the customer time. If I pose this question to sellers, the responses I get are usually about what their products do.

Customer 104