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Becoming The “Topic Authority”

Partners in Excellence

But what about Topic Authority? Topic Authority is critical because it focuses on what customers care or should be caring about. Topic Authority creates awareness–not of products, but of issues, trends, changes. Topic Authority is, often, the domain of industry pundits, consultants, market researchers.

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10 Topics that Resonated with Sales Leaders in 2021

Force Management

As you settle into your new normal or continue to navigate ongoing change, here are a few topics that may help you stay the course. Motivating and supporting sales teams in an ever-changing economic environment is no easy feat. Congratulations on making it through another year.

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Sales POP! Topic Focus 2023

Pipeliner

As we are starting a New Year we would like to give you a preview of the topics that we are going to focus on. There will always be other topics covered (besides our main focus) as we are always open to new developments, requirements, and needs of our readers/listeners. Topic Focus 2023 appeared first on SalesPOP!

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Are You Ready to Improve Upon Hot Topics?

Smooth Sale

Multi-media postings reveal it’s time for discussion among those ready to improve upon hot topics. One common theme is that the people are more than ready to improve upon hot topics, and I align. We can only look to the future to hope things will get better, but that will only occur when many are ready to improve on hot topic insights.

Loyalty 78
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ABCs of Data Normalization for B2B Marketers

It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. Data normalization. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot.

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Sales Training Topics to Drive Results

RAIN Group

If you’re responsible for designing or implementing sales training for your organization, you know the effectiveness of training varies greatly. It might not be implemented properly, land well with participants, relevant to sellers’ daily work, or it might be forgotten completely in the days and weeks following the training.

Training 131
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Gong’s topic detection technology is issued a patent

Gong.io

Today, the US Patent and Trademark Office issued patent #10,642,889 titled “Unsupervised automated topic detection, segmentation and labeling of conversations”, which protects our technology for understanding topics in customer conversations. Sure, it detects when people talk about the topic, pricing in this example.

Segment 96
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ABM Success Recipe: Mastering the Crawl, Walk, Run Approach

Key topics will include: Getting started: the "crawl" phase of ABM and its boundaries Unlocking the potential of the "run" phase and using the right strategy for scaling your efforts The essential components of an effective ABM tech stack within each stage Real-world insights from NetSPI's ABM journey with MarketingOS

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Found - The Best Sales Learning Methodologies

Speaker: Joe DiDonato, Chief of Staff, Baker Communcations, Inc

Finding the right learning approach for each topic you have to deliver to your learners can seem like a “problem of endless choices.” In this webinar, corporate learning expert, Joe DiDonato, shares how his teams solved these problems, as well as how new educational technology (EdTech) is changing the sales landscape for all of us.

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How to Transform Training with Conversation Intelligence Technology

Speaker: Jonathan Carlson, Senior Director of Marketing, Allego & Jake Miller, Senior Product Marketing Manager, Allego

You could identify topic trends, coachable moments, and examples of what good (or bad) looks like. Imagine if you could go back and review every phone or video conversation at your company: training sessions, conferences, sales calls - anything and everything - and have a teachable analysis ready almost instantly.

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7 Must-Have Automated Documents for Sales Success

Companies are increasingly implementing technology to bring efficiency to their workforce. Data accessibility aside, teams continuously struggle with manual processes for document generation. Learn why automating your documents is key to sales success.