What 15K Demos per Year Taught Us About Converting Inbound Sales Leads
DiscoverOrg Sales
JUNE 13, 2018
Once we identified what makes a lead a “good fit,” we addressed lead qualification: What does a lead need to do for us to consider them “qualified”? At DiscoverOrg, we break Marketing-Qualified Leads (MQLs) into two categories: Hot MQLs : People who have requested more information about DiscoverOrg (i.e., We call these “hand-raisers.”.
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