Remove website data-management
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How to Develop Website Content Marketing that Drives Conversions

SalesFuel

In 2023, consumer visits to websites fell by 3.6%, even with ad spending across paid channels reaching an all-time high. Creating website content marketing that engages the consumers who do visit your client’s website has never been more important. decline in website traffic isn’t the only problem to worry about.

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Data-Driven Sales: Modernizing GTM with Greater Insights

Zoominfo

From VPs and CMOs to entry-level reps and account managers, everyone is inundated by data. Without a modern go-to-market strategy that can turn signals into action, the flood of data can mean greater administrative overhead, higher margins of error, and even lost revenue. Conceptually, that is the Holy Grail,” he says.

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How to Recognize and Respond to Buying Signals (and Close More Deals!)

Zoominfo

And they’re online buying signals—the data trail—that prospective buyers leave as they research solutions online. Buying signals in sales combine verbal cues and intent data, positioning your team to tailor prospect-focused communications. They visit websites where they read blog posts, watch product videos, or download a guide.

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Modernize Your GTM Playbook With These 3 Rules

Zoominfo

To achieve this, the ZoomInfo Labs team visited more than 1,000 websites and filled out the various lead-capture forms with real contact data for a C-level officer at ZoomInfo. Their assessment spanned from the first contact with a website all the way through follow-up and setting a meeting.

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In the Race to Win More Customers, Sales Needs Digital Transformation

Salesforce users were surveyed about the forces shaping today's workplace. Discover the results and why investments in digital transformation and automation are pushing sales teams ahead.

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5 Proactive Ways to Increase Sales Online in 2021

Sales and Marketing Management

Use the hard data to come up with a buyer persona that informs your marketing strategy going forward. Turn Your Website into an Interactive Selling Solution. Next, think about the user experience (UX) of your website. In the old days, websites were simply two-dimensional brochures for a business.

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Data Privacy in Marketing: Best Practices for Protecting Customer Information

Connext Digital

As time goes on in the Digital and Email Marketing world, data privacy has become a concern for both consumers and businesses alike. In this blog post, we’ll explore some best practices for safeguarding customer data while still effectively leveraging it for marketing purposes.

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