? Bullseye Product Launches: Tactical Tips From Expert Operators to Nail Your Next Launch
Sales Hacker
DECEMBER 8, 2023
He elaborates that it should include who it’s aimed at, what it is, what it does / what the benefit is, and how it’s different or superior. As Ted Smith (VP Product Marketing at Zendesk ) expresses, “features sound cool, but customers want solutions to problems.” The greatest technology does not always win. Start early!
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