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BEYOND IT: The Breadth of DiscoverOrg’s Sales & Marketing Intelligence

DiscoverOrg Sales

Back when DiscoverOrg was founded in 2007, our goal was to provide sales and marketing professionals with accurate intelligence on IT decision-makers. However, another one is that in 2007 IT spending was hotter than it’s ever been. However, another one is that in 2007 IT spending was hotter than it’s ever been.

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GTM 71: Writer CEO Tells All: Securing Enterprise Customers with a PLG Motion | May Habib

Sales Hacker

May Habib started her career in banking at Lehman Brothers in 2007, a very interesting time to be in the frontlines of that world. Writer is an AI writing tool that helps teams write in the same tone and style so that all of the company’s communications are consistent and representative of the brand. May started Writer in 2020.

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The Scariest Thing is What You Don’t See: Your Garbage Sales & Marketing Data is Killing You

DiscoverOrg Sales

It’s marketing versus sales competency. When I founded DiscoverOrg in 2007, delivering quality sales and marketing data was the backbone of what we wanted to build. One of their ‘Marketing’ titles was ‘Cinematographer/Lighting Director.’. Even worse, the server or filtering tool may submit a SPAM complaint.

Data 181
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Factory worker or owner?

Sales 2.0

When I first started writing about sales in 2007 my main angle was that we should “bring science to selling”. These organizational transformations have gone hand-in-hand with the adoption of many new software tools to help these SDRs be more efficient and effective. Everything seemed to be left up to the individual sales person.

Hiring 150
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COVID-19 accelerates expected B2B sales trends

Sales and Marketing Management

Further, digital self-service tools are increasingly attractive to B2B customers, with live chat the highest-rated channel for researching suppliers and mobile app ordering up by 250% pre-COVID. A pivot to remote selling.

Trends 156
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Do you want to be a miner?

Sales 2.0

When I first started writing about sales in 2007 my main angle was that we should “bring science to selling”. These organizational transformations have gone hand-in-hand with the adoption of many new software tools to help these SDRs be more efficient and effective. technologies. Great stuff! But what about you?

Hiring 223
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Cold Email, Warm Leads: Where Does Good Data Come From?

DiscoverOrg Sales

We’ve seen lists with a 40% bounce rate ( yes, really ), and many others around 15% … but few people in sales and marketing rely on lists alone. Our partners at Tellwise were able to take a peek under the hood of their tool and give us insight on email accuracy from real campaigns, which can be hard to quantify.

Data 254