Pointclear

MAY 23, 2011

Today we're honored to have guest blogger Ruth Stevens share her thoughts on database marketing. Business marketers are always suspicious of the data they are getting from list and data companies, whether its prospecting lists or data elements purchased for “append,” to fill in gaps. Will my mail be delivered?

Resources 160

Resources Marketing B2B Study 160

Pipeliner

MAY 22, 2020

Critics consider it an act of desperation, a last-ditch knee-jerk tactic vendors try when prospects get nervous and jittery about buying. Tell that to Theo Albrecht , co-founder of discount grocery retailer ALDI , who in 2010 was listed by Forbes as the 31st richest person in the world. Discounting gets a bad rap.

Discount 98

Discount Vendor Buyer Retail 98

The Pipeline

MAY 20, 2011

December 2010. November 2010. October 2010. September 2010. August 2010. April 2010. March 2010. February 2010. January 2010. Stored in Business Acumen , Buying Process , Guest Post , Productivity , Prospecting , Sales 2.0 , Sales Strategy , execution. August 2011. April 2011.

Pipeline 313

Pipeline Twitter Small Business Small Business 313

Pointclear

JANUARY 15, 2013

Are you looking for a vendor or a partner? However, if you look closely at each element on the list below, I believe you will be able to tell which companies are likely to be true partners and which will end up being vendors. Large, strategic waste services company—since 2010. Large, regional energy company—telesales since 2010.

Lead Generation 200

Lead Generation Sales Qualified Lead Lead Rank Marketing Qualified Lead 200

The Pipeline

MARCH 31, 2011

December 2010. November 2010. October 2010. September 2010. August 2010. April 2010. March 2010. February 2010. January 2010. Stored in Attitude , Business Acumen , Prospecting , Sales 2.0 , Sales Strategy , Social Selling , Social media , Trigger Events , Webinar , execution.

Social Selling 216

Social Selling Webinar Metrics Pipeline Social Media 216

The Pipeline

JANUARY 16, 2012

December 2010. November 2010. October 2010. September 2010. August 2010. April 2010. March 2010. February 2010. January 2010. Let me get this straight, normally you have prospects lined up out the door, round the block, but because I was coming today you cleared the lot, right?

Pipeline 214

Pipeline Hiring Cold Calling Lead Rank 214

SBI

FEBRUARY 19, 2020

Zuant Quantifies ROI for Event Marketers Worldwide; Kicks Off 2020 with Record Client Growth. Zuant , the award-winning mobile lead capture cloud solution, announces record client growth and event set-ups year-over-year since it’s launch in 2010. Zuant’s success is based on the very real need to quantify event marketing investments.

ROI 68

ROI Industry Chemicals SAP 68

Close.io

DECEMBER 10, 2018

When I first began selling, nervous doesn’t even begin to describe how I felt about sales prospecting. Picking up the phone to call leads that didn’t know who I was, to pitch them on why they should hand over their hard-earned money in exchange for my product, was enough to make my stomach turn in my early days of sales prospecting.

Lead Rank 131

Lead Rank Lead Scoring Sales Qualified Lead Prospecting 131

The Pipeline

JULY 19, 2011

December 2010. November 2010. October 2010. September 2010. August 2010. April 2010. March 2010. February 2010. January 2010. Prospecting. When Sales Met Marketing. 3 R’s of Prospecting Success. Community Marketing Blog. August 2011. April 2011.

Pipeline 267

Pipeline Demand Generation Agencies Lead Rank Lead Scoring 267

Sales Hacker

SEPTEMBER 11, 2020

Imagine growing with them on their journey to becoming a publicly-traded company with an $11+ billion market cap. The total addressable market continues to grow and is ripe for selling to, but very few startups reach unicorn status. Imagine having the opportunity to sell into a company like Lyft in 2011. trillion worth of funding.

Outsourcing Services 78

Outsourcing Services Scale Vendor Pivotal 78

The ROI Guy

JANUARY 13, 2010

All major analyst firms are predicting better times ahead for technology vendors in 2010, with many estimating a modest 3% growth. growth for US tech market, and 8.2% growth for global tech market should be expected. Forrester however thinks these estimates are low and is indicating that 6.6%

Lead Rank 40

Lead Rank Lead Scoring Tools Proposal 40

Close.io

DECEMBER 10, 2018

When I first began selling, nervous doesn’t even begin to describe how I felt about sales prospecting. Picking up the phone to call leads that didn’t know who I was, to pitch them on why they should hand over their hard-earned money in exchange for my product, was enough to make my stomach turn in my early days of sales prospecting.

Lead Rank 80

Lead Rank Lead Scoring Sales Qualified Lead Prospecting 80

Understanding the Sales Force

NOVEMBER 27, 2013

Practically speaking, most companies do not increase the number of vendors they decide to speak with. That has to include 2008-2010 when the economy was really in the tank. My Blog has been nominated for best Sales & Marketing Blog. One of my articles has been nominated for Best Sales & Marketing Article.

Travel 251

Travel Decision Maker Insurance Insurance 251

The ROI Guy

NOVEMBER 29, 2010

Two economic downturns over the past decade have made buyers more spendthrift, and more skeptical of vendor claims. Marketers are scrambling to address the power shift and overcome lead generation and conversion issues by delivering more content and tools over more channels to actively engage ever more empowered, skeptical and frugal buyers.

Buying Cycle 45

Buying Cycle Marketing Comparison Vendor 45

LeadIQ

MAY 14, 2018

Throughout business history, being first to market is always great, but often times, it is the 2nd and 3rd companies that come to market that prevail. This is because they can look at what the current market leader is doing, and do some crazy ninja stuff to beat them out. You need to focus still on your prospect.

Customer 58

Customer Decision Maker How To Vendor 58

Fill the Funnel

FEBRUARY 1, 2011

My favorite speaker in 2010 was Jeffrey Hayzlett, author of the Mirror Test. You can see his entire presentation from the 2010 conference in last years post. Another reason that I look forward to attend each year is to meet with and learn about the newest web tools on the market. >Enhance sales rep productivity. >Collaborate

Conference 79

Conference Top of Funnel Discount Demand Generation 79

The ROI Guy

AUGUST 3, 2010

George Colony, CEO of Forrester, in Forrester's most recent earnings conference call, indicates that: "As we move beyond mid-year, Forrester continues to predict growth in the IT market both here and abroad." for the full year 2010, and 7.8% in the U.S. The full transcript is available via SeekingAlpha at: [link].

Decision Maker 40

Decision Maker Marketing Vendor Conference 40

The ROI Guy

SEPTEMBER 17, 2010

The past decade has seen an exciting and dramatic increase in new digital marketing channels including Twitter, Facebook, e-mail, search engines, webinars, virtual trade shows and more. For example, the typical B2B prospect receives an average of 20.3 For example, the typical B2B prospect receives an average of 20.3

Buyer 53

Buyer Buying Cycle Marketing Case Study 53

Gong.io

JULY 13, 2022

There are almost 10,000 solutions available within the marketing technology sector alone. So how do you work with these types of prospects? SNAP Selling provides a framework that sales reps can follow when selling to frazzled prospects (and of course, unfrazzled ones, too). Your job is to get prospects receptive to change.

Decision Maker 62

Decision Maker Ideal Customer Profile Buyer Software 62

The ROI Guy

AUGUST 24, 2010

Leading Value-Based Sales and Marketing Tool Provider Continues Record Growth in Q2 2010 Alinean, the leading creator of value-based interactive sales and marketing tools for B2B vendors, today announced the addition of six new customers in the second quarter of 2010, expanding its marquee list of leading B2B vendors.

B2B 40

B2B Customer Demand Generation Agencies ROI 40

The ROI Guy

JANUARY 13, 2010

Gartner just released their list of 2010 trends, and one of the top 9, the importance of providing carbon remediation / Green IT business case, has a significant impact on IT solution provider marketing / sales strategies for the coming year.

Remedy 40

Remedy Microsoft ROI Marketing 40

Customer Centric Selling

MARCH 20, 2013

A recent study by Marketing Leadership Research concluded that buyers on average are 57% of the way through buying cycles before contacting vendors. It would appear vendors and researchers have no visibility to measure how many buyer-initiated evaluations fall under their own weight.

Buying Cycle 45

Buying Cycle Training Lead Rank Lead Scoring 45

The ROI Guy

OCTOBER 11, 2010

For marketers, the news is good overall. According to research from IDC and Forrester, marketing spending is anticipated to increase between 3 to 5% for 2011. In the current environment, marketers are still being asked to do-more-with-less, driving a significant change in strategies, campaigns and go-to-market channels.

Marketing 40

Marketing Lead Rank Lead Scoring Advertising 40

The ROI Guy

SEPTEMBER 3, 2010

Formally defined, Demand Generation is the use of targeted marketing programs to address four key objectives for B2B marketers: Building awareness of a company’s products and services; Establishing relevance to a prospective buyer/end user; Supporting validation for the purchase; and Mitigating customer concerns.

Demand Generation Agencies 40

Demand Generation Agencies Demand Generation Demand Generation Targets Lead Rank 40

Fill the Funnel

OCTOBER 13, 2010

The event is on Thursday, October 21, 2010 — 8AM to 1:30PM PT / 11AM to 4:30PM ET. Visit sponsor vendor booths and download resources. In this webinar, you’ll learn tips and specific “SNAP” strategies to help you convert your crazy-busy prospects into sales. Event Date: Thursday, October 21, 2010.

Top of Funnel 67

Top of Funnel Webinar Metrics Decision Maker B2C 67

The ROI Guy

OCTOBER 22, 2010

Friday, October 22, 2010 Tech Marketers May Need to Rethink Budgets for 2011 according to new Harte-Hanks research Technology marketers are challenged today with handling proliferating marketing channels to reach and engage more overloaded, skeptical and frugal buyers than ever before.

Harte Hanks 45

Harte Hanks ROI Marketing Social Media 45

Your Sales Management Guru

SEPTEMBER 27, 2010

With that economic domino effect affecting us all as 2010 winds down, ending the year on a high note will be more challenging than ever. Remember that clients and prospects are seeking help and you’re in a position to both reassure and assist them. Doing the countdown adds urgency to the process for you and your prospects.

System 56

System Sales Leadership Banking Motivation 56

The ROI Guy

DECEMBER 6, 2010

Monday, December 06, 2010 Predictions for 2011: The End of B2B Sales & Marketing as We Know It? These two market drivers will have important implications into 2011 and beyond for B2B sales enablement and marketing strategies and budgets. The Death of a Salesman?

ROI 40

ROI B2B Social Media Buying Cycle 40

The ROI Guy

NOVEMBER 4, 2010

Thursday, November 04, 2010 IDC: Economic Buyers, Digital Overload and Sales Enablement Define Marketing for 2011 I just had the pleasure of presenting a webinar with Randy Perry, VP Business Value at IDC.

ROI 45

ROI Buyer Buying Cycle Social Media 45

The ROI Guy

SEPTEMBER 3, 2010

IDC research shows that because of frugal buyer sentiment, 62% of B2B vendors need more leads in order to generate the same amount of sales, and 72% indicate an increase in sales cycle time over the past 6 months. Sources: 1) SiriusDecisions B-to-B Buyer's Survey 2010 2) New Realities about B2B Buying, Jeff Ogden, SandHill.com Blog, Jun.

Sales Enablement 40

Sales Enablement Face-to-face Collateral Sales Cycle 40

The ROI Guy

OCTOBER 13, 2010

Overcomes Marketing Information Overload, Transforming Traditional White Papers into Dynamic, Personalized Engagement Tools Alinean, the leading creator of value-based interactive sales and marketing tools for B2B vendors, today launched a new demand generation tool for B2B marketers – Alinean Interactive White Papers.

Lead Rank 40

Lead Rank Lead Scoring Eloqua Ideal Customer Profile 40

The ROI Guy

OCTOBER 5, 2010

Buyers are clearly in control, and marketers are scrambling to address this power shift. As a result, Internet fueled buying cycles have required B2B marketers to deliver more content and tools over more and more channels to actively engage ever more empowered, skeptical and frugal buyers.

Company 40

Company B2B Buying Cycle Ideal Customer Profile 40

Paul Cherry's Top Sales Techniques

AUGUST 19, 2010

Prospecting (9). Date: Aug 19th, 2010. Category: Prospecting. Discuss the fact that mediocre results occur when a current vendor isnt fulfilling its responsibilities. Bring up concerns about a competitive threat in his or her market that the physician C-suite executive should be thinking about. Contact Us.

Pharmaceuticals 45

Pharmaceuticals Webinar Metrics Distribution Industry 45

Paul Cherry's Top Sales Techniques

JUNE 8, 2010

Prospecting (9). Date: Jun 8th, 2010. These questions must focus on vision, growth, market differentiation, competitive threats, market pressures, and productivity. These questions must focus on vision, growth, market differentiation, competitive threats, market pressures, and productivity. Contact Us.

Sales Management 53

Sales Management Training Pharmaceuticals Decision Maker 53

SBI

FEBRUARY 3, 2021

By Nancy Nardin I first started curating and categorizing sales technologies in 2010. There wasn’t much of a market back then but that has changed drastically in the eleven years since. The 2021 salestech market map represents a complete and thorough re-audit. Ours is not better than theirs. That role is Presales.

Enterprise 180

Enterprise Enterprise Inbound Sales Enablement 180

OnePageCRM

MARCH 8, 2017

Convertkit uses simple straightforward tiers based on subscriber volume for their email marketing automation platform. Ways to pitch your price to a prospect (Behavioural economics). Watch this video of Steve Jobs announcing the iPad price on stage in 2010. That’s why vendors use the manufacturer’s suggested retail price (MSRP).

Discount 55

Discount Lead Rank Top of Funnel Enterprise 55

SBI

SEPTEMBER 29, 2020

Seismic , the industry-leading sales enablement and marketing orchestration platform provider, and Permira, the global private equity firm, today announced Seismic has raised a Series F round of $92M led by a company backed by the Permira funds to accelerate Seismic’s rapid innovation, international growth, and M&A activity. “We

Lead Rank 96

Lead Rank Lead Scoring Company Microsoft 96