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4 Trends Shaping B2B Marketing in 2011

Pointclear

Wiley, 2011). As an editor and marketer, I spend a lot of time thinking about the “how to”—in other words, how to translate the best and more interesting marketing ideas into truly actionable steps for organizations looking to grow their business. Follwer her on Twitter @marketingprofs. Why is that?

Trends 180
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How SMS Can Elevate Your Marketing Programs

Sales and Marketing Management

And, while down from its peak in 2011, over 1.5 So it’s obviously popular with consumers, but why should marketers be considering SMS programs in addition to email and mobile push? Get the message out: Studies report that users are 35 times more likely to open and read an SMS message than an email.

Marketing 177
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The Comprehensive Guide to Consolidating Your Marketing Tech Stack

Zoominfo

In 2011, Scott Brinker compiled the first of many marketing technology “Supergraphics,” illustrating the rapid growth of companies supplying digital marketing tools. The original displayed the logos of 140 prominent marketing tech brands. What is a Marketing Technology Stack? Get a Demo 2.

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Is Your Marketing Message Just Noise?

SBI Growth

Two years have passed since the SEC published its Customer Purchase Decision Timeline study. In 2011, 57% of the Buyer’s Journey was completed before first contact with a sales rep. In this ever-changing environment, how does a marketing leader keep pace with the Informed Buyer? Marketers must stay relevant.

Marketing 310
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Heavy Hitter Sales Blog: Best New Sales Book of 2011

HeavyHitter Sales

Heavy Hitter Sales Blog. Closing Techniques Using Sales Linguistics. Top 7 Critical Sales Trends for 2012. IT Sales Strategy: Software, SaaS & Hardware Sales. Best New Sales Book of 2011. If Sigmund Freud Was Your Sales Manager. Four Critical Sales Kickoff Meeting Success Factors.

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Aberdeen Group – Sales Training 2011 Study – Uncovering How the Best-in-Class Sustain, Reinforce, and Leverage Best Practices

Sales Training Connection

Their sales force represents one of the most significant opportunities to grow revenue and market share. The Aberdeen Group just published a new studySales Training 2011 – Uncovering How the Best-in-Class Sustain, Reinforce, and Leverage Best Practices. Of that group 707 currently offer sales training.

Study 79
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The Pipeline ? 23 Marketing Tips For Avoiding Small Business Failure

The Pipeline

December 2011. November 2011. October 2011. September 2011. August 2011. April 2011. March 2011. February 2011. January 2011. The Pipeline Renbor Sales Solutions Inc.s 23 Marketing Tips For Avoiding Small Business Failure. Avoid Ad Hoc Marketing. February 2012.