2012 B2B Marketing Research 
Zoominfo
NOVEMBER 29, 2023
There’s a seismic shift happening in B2B buying, and it’s being driven by a powerful force — generational change. While each generation brings its own set of preferences, demands, and expectations to the market, the report shows that younger buyers are much more likely to voice their dissatisfaction than previous generations.
Zoominfo
FEBRUARY 25, 2018
93% of B2B marketers use social media, and with good reason—it works ( source ). The same study showed that B2B decision makers are 10% more likely to consider brands that consumers know and feel connected to ( source ). We haven’t been shy about touting the benefits of social media in B2B sales and marketing.
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The Pipeline
JANUARY 17, 2012
RTV - High Execution TV Archive Select Month March 2012. February 2012. January 2012. Top 25 Sales Influencers for 2012. One great thing about this time of year is the research done by others to help you kick-start your year. When Sales Met Marketing. B2B Lead Generation Blog. CNi Rapid Research.
Score More Sales
MAY 24, 2012
We are assuming you are doing inbound marketing in your b2b business. The question I was asked: “Would you rather make 100 cold calls or 20 well-researched calls to b2b sales prospects?” In fact those days of calling anyone without research are long O-V-E-R. ” (A trick question?).
Zoominfo
AUGUST 9, 2018
If you’ve worked in marketing for any length of time, you already know not every campaign is created equal—it’s inevitable, some campaigns will be more effective than others. Ultimately, the key to marketing productivity lies in your ability to pinpoint and scale your most successful marketing initiatives. Let’s get into it!
Pointclear
JULY 19, 2012
Brian is Executive Director of Revenue Optimization at MECLABS where he leads business units that include Applied Research, Strategy Group, Conversion Group, Leads Group, Agency Group, Technology Group and Training Group. The Right Marketing Mix: Blended… and Grounded in Buyer Understanding. My guest today is Brian Carroll.
Zoominfo
NOVEMBER 7, 2018
To help you impress job applicants and attract top talent, we give you seven ways to improve your B2B job descriptions. In fact, in a 2012 study by Monster, 57% of respondents said they are put off by meaningless jargon in job ads ( source ). That goes for the entry-level marketing coordinator or the senior-level manager.
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