MTD Sales Training

JANUARY 4, 2012

It’s that time of the year again when everyone is second guessing what’s going to happen in 2012 so I thought I’d put together my top 10 predictions for the sales industry. WIIFM will be superseded in 2012 with PISB (Prove I should buy) Demonstrating and explaining “The What” is not enough. Negotiation Skills Become Vital.

Social Media 149

Social Media Negotiation Lead Capture Margin 149

Jeffrey Gitomer

JANUARY 31, 2012

2012: The Year of The Webinar. Gitomer | January 31, 2012 | Leave a Comment. Tweet Share 2012 is the Year of the Webinar. Customer Loyalty. There is no time like the present to change things up in 2012 to ensure its better than 2011! Customer Satisfaction is Worthless, Customer Loyalty is Priceless.

Webinar Metrics 169

Webinar Metrics Hiring Social Media Loyalty 169

DiscoverOrg Sales

JANUARY 2, 2019

“Big data” is very 2012. As customers , we got used to the big-data treatment – fast. Highlights include a contracting tech stack, increased emphasis on customer experience , and renewed focus on preventing churn. What level or type of engagement is most indicative of customer satisfaction, or lack thereof?

Data 196

Data Intent Data Intent Customer 196

MTD Sales Training

JANUARY 4, 2012

It’s that time of the year again when everyone is second guessing what’s going to happen in 2012 so I thought I’d put together my top 10 predictions for the sales industry. WIIFM will be superseded in 2012 with PISB (Prove I should buy) Demonstrating and explaining “The What” is not enough. Negotiation Skills Become Vital.

Social Media 120

Social Media Negotiation Lead Capture Margin 120

Zoominfo

MARCH 27, 2018

On the most basic level, customer engagement can be defined as the ongoing relationship between a brand and its customers. And, even though customer engagement is only a piece of the marketing puzzle, it shouldn’t be ignored. The Current State of Customer Engagement.

Customer 196

Customer Consumer Channels Customer Service 196

SBI Growth

DECEMBER 26, 2012

Assessing their impact on marketing strategies makes for tough annual planning on the right formula to connect with buyers. Download this Marketing Plan Assessment Tool to rank your planning ideas across Impact & Ease of Execution.). From my point of view, three big trends will affect marketing planning in 2013.

Trends 316

Trends Top of Funnel Marketing Eloqua 316

SBI Growth

NOVEMBER 23, 2012

I’ve heard a lot of talk about “ Content Marketing.” It gets great reviews from C-Level executives, marketers and even sales managers. But how does Content Marketing help the Sales Rep? Today’s post outlines the benefits of Content Marketing from the Sales Rep’s perspective. What exactly is content marketing?

Marketing 300

Marketing Sales Qualified Lead Face-to-face Buyer 300

Anthony Cole Training

JANUARY 5, 2012

Read Tonys article.recently published in Bank Insurance & Securities Marketing Magazine! Achieve Greater Sales Success in 2012. Posted by Tony Cole on Thu, Jan 05, 2012. What are the key focus areas for sales success in 2012? What are the key focus areas for sales success in 2012? Increasing customer loyalty.

Hiring 136

Hiring Ideal Customer Profile eBook Insurance 136

Sales and Marketing Management

MAY 27, 2012

Issue Date: 2012-05-01. " has been making the rounds in marketing circles for a few years now, but most of the attention and discussion has been focused on how consumer goods manufacturers and service providers are using social media to interact with customers and build brand. Author: Paul Nolan. read more

Social Media 291

Social Media Media B2B Marketing 291

Zoominfo

AUGUST 9, 2018

If you’ve worked in marketing for any length of time, you already know not every campaign is created equal—it’s inevitable, some campaigns will be more effective than others. Ultimately, the key to marketing productivity lies in your ability to pinpoint and scale your most successful marketing initiatives. Let’s get into it!

Marketing 160

Marketing Lead Rank Lead Scoring Outbound 160

Score More Sales

MAY 30, 2013

It is time to review how a customer experiences your brand says IBM. The annual “State of Marketing” Global Survey of Marketers has again been completed, and results were announced at the Smarter Commerce Global Summit last week. A shocking statistic of $83B lost each year in poor customer experiences.

Marketing 241

Marketing Lead Rank Lead Scoring Survey 241

Increase Sales

AUGUST 27, 2012

How often do we seek the best customers and find ourselves settling for the worst customers? Loyal customers. Maybe now is the time to clearly articulate your ideal customer , reassess your marketing messages and start making those course corrections in your small business strategic plan to land the best customers.

Customer 168

Customer Small Business Small Business Webinar Metrics 168

Zoominfo

NOVEMBER 29, 2023

While each generation brings its own set of preferences, demands, and expectations to the market, the report shows that younger buyers are much more likely to voice their dissatisfaction than previous generations. That’s why it’s important for companies to understand the needs of their younger buyers to avoid costly customer discontent.

B2B 130

B2B Social Media Loyalty B2C 130

Score More Sales

DECEMBER 21, 2012

Earlier this year, IBM published the results of a study that was done by Forrester Research about how today’s empowered customers are thinking, and the importance of really knowing your customer. The study was called Empowered Customers Drive Collaborative Business Evolution. So what to do about it?

Customer 196

Customer Hotels Lead Rank Lead Scoring 196

Sales and Marketing Management

AUGUST 11, 2012

Issue Date: 2012-08-12. Teaser: Turning down business is not easy, in strong economies as well as struggling ones, but it may be preferable to lose the sale than to start a new customer relationship by cutting into your own profit. Author: Kathy Maixner. read more

Customer 269

Customer Sales 269

SBI

SEPTEMBER 25, 2012

Dreamforce 2012: A Spectacular Spectacle. I just returned from Dreamforce 2012. Salesforce announced new social and mobile cloud computing innovations that connect companies with their customers, partners, employees and next-generation products in entirely new ways.

SalesForce 114

SalesForce Hotels Vendor Networking 114

Sales and Marketing Management

JULY 22, 2012

Issue Date: 2012-07-01. Teaser: The use of customer data to improve target marketing has gone to a new level in consumer marketing. The use of customer data to improve target marketing has gone to a new level in consumer marketing. Author: Paul Nolan. What's happening in this area on the B2B side?

Data 191

Data Customer Consumer B2B 191

Zoominfo

FEBRUARY 25, 2018

93% of B2B marketers use social media, and with good reason—it works ( source ). We haven’t been shy about touting the benefits of social media in B2B sales and marketing. We haven’t been shy about touting the benefits of social media in B2B sales and marketing. There’s a time and a place to promote your products. Happy Friday!

Social Media 147

Social Media Media B2B Marketing 147

Corporate Visions

AUGUST 6, 2020

The post Marketing is Moving Further Down the Sales Funnel by Leslie Talbot appeared first on Corporate Visions. If you’re a marketer, you’re responsible for more of the buying journey than ever before. In 2012, CEB noted that B2B buyers weren’t contacting suppliers directly until 57 percent of the purchase process was complete.

Top of Funnel 90

Top of Funnel Funnel Marketing Influencer 90

Sales and Marketing Management

AUGUST 28, 2019

Author: Mike DeLeonardis, President, North America at beqom Generation Z graduates, or those born between 1997 and 2012, are flooding the workplace, and with a flowing economy and tight labor market, it can be difficult for companies to recruit and retain these entry-level employees.

Lead Rank 166

Lead Rank Salary Compensation Commission 166

Score More Sales

MAY 23, 2012

Recently I spoke to Ron Kline, Director of Marketing for IBM’s Midmarket Division. Ron reminded me of the Chief Marketing Officer global study that was compiled after interviewing 1,700 CMOs about many of the issues the Smarter Commerce program works to tackle: How the social ecosystem can work well to support retail organizations.

Loyalty 201

Loyalty Retail Customer Lead Rank 201

Alice Heiman

MARCH 31, 2022

Personalized medicine—designing custom therapeutics for each patient to cure diseases like cancer—is a whole new terrain in the pharmaceuticals industry. In this episode of Sales Talk for CEOs, Amy talks about what it takes to become a trailblazer in a new market, including the role of passion, storytelling, networking, and referrals.

Biotechnology 84

Biotechnology Scale Pharmaceuticals Marketing 84

Pointclear

JUNE 28, 2012

As a member of the Executive Advisory Group, he delivers CMO and Sales Advisory Services that provide senior technology marketing and sales executives with insights into how to improve productivity and efficiency in their organizations. 2012: Transformational Change, the New Buyer & Big Data.

Marketing 247

Marketing Outbound Inbound Vendor 247

Your Sales Management Guru

JANUARY 3, 2012

Your 2012 Sales Plan. It’s a little late to begin planning your 2012 Sales Plan, but in a conversation last week with a reader of this blog, I realized there maybe others who have not formalized their 2012 plan. 2.1.5 Key measurements (Market share, profit, growth, etc). 3.1.4 Target Customers.

Hiring 70

Hiring Collateral Lead Rank Trade Show 70

The Pipeline

OCTOBER 3, 2011

RTV - High Execution TV Archive Select Month March 2012. February 2012. January 2012. Customer Hot Potato – Sales eXchange – 117. Stored in Attitude , Business Acumen , Communication , Customer Care , Proactive , Sales eXchange , execution. Your email address will not be shared. Sign up for our Email Newsletter.

Pipeline 227

Pipeline Customer Demand Generation Agencies Hiring 227

Pointclear

JULY 19, 2012

Click to start video at this point — Asked about what has or hasn’t happened in marketing and sales this year that’s surprising, Brian talks about the way many companies haven’t fully embraced optimizing their effective selling time by looking at marketing, lead generation and aligning sales and marketing.

Lead Gen 145

Lead Gen Sales Qualified Lead Lead Rank Lead Scoring 145

HeavyHitter Sales

NOVEMBER 7, 2020

As Senior Vice President of sales for AuditBoard, the 3rd fastest growing technology company in North America as ranked on Deloitte Technology’s Fast 500, my focus is on revenue growth because it is one of the most important financial metrics in determining the market valuation of a company. million in revenue compared to $145.8

Lead Rank 78

Lead Rank Lead Scoring Analysis Marketing 78

Jeffrey Gitomer

JANUARY 18, 2012

Join Me In Greenville, SC on January 25 & 26 | Market Dominance Sales Seminar. Gitomer | January 18, 2012 | Leave a Comment. Join me on January 25 & 26 for my Market Dominance Sales Seminar. Customer Loyalty. There is no time like the present to change things up in 2012 to ensure its better than 2011!

Hiring 153

Hiring Social Media Loyalty Marketing 153

Pointclear

MARCH 13, 2014

Nick Stein, SVP of Marketing at Vision Critical Vision Critical is the world''s leading provider of insight communities, currently supporting over 650 brands worldwide. Matt Heinz, Heinz Marketing, The Quality of Sales Leads is Abysmal. Marketers and sales people need to be working towards the same goals. percent were quality.

Inside Sales 235

Inside Sales Social Selling Outbound Lead Rank 235

Jeffrey Gitomer

AUGUST 31, 2011

. “What Should I Say When The Customer Calls And He’s Mad As Hell?” ” You can say, “I apologize,” but that’s not what the customer is looking for. You can begin to tell your story about what happened, but that’s not what the customer is looking for. Do they need it by tomorrow?

Hiring 318

Hiring Customer Social Media Loyalty 318

Increase Sales

JANUARY 6, 2014

50% of sales people missed their sales targets and this failure was worse than in 2012 which was worse than in 2011. My sense is maybe it is time to explore this shadow question: “Is marketing the same as selling?” Confuse marketing with selling. Lack a clear, ideal customer profile. Have no sales process.

Ideal Customer Profile 139

Ideal Customer Profile Marketing Coaching Sales Coaching 139

Tony Hughes

NOVEMBER 4, 2018

Customer Relationship Management needs to be a strategy that’s focused on creating the best possible customer experience, supported by well defined processes that are enabled by technology and with everything being driven by managers and staff committed to a customer-centric culture.

CRM 82

CRM Strategy Customer Epiphany 82

Fill the Funnel

NOVEMBER 30, 2011

My list of top sales books to read in 2012 consists of books that were published during 2011 and contain innovative, fresh ideas about selling, customer expectations, and how to improve your ability to win new business customers. The Challenger Sale – Taking Charge of the Customer Conversation. © MASP - Fotolia.com.

Social Media 134

Social Media Media Top of Funnel Face-to-face 134

Understanding the Sales Force

OCTOBER 16, 2012

A small company would have found a way to do that because they cherish every customer and wouldn't want to lose even one. Companies still don't seem to get that it doesn't matter how good their marketing is. c) Copyright 2012 Dave Kurlan I would have paid for that. It doesn't matter how effectively they sell. Kudos to them!

Wireless 198

Wireless Airlines Customer Skype 198

Score More Sales

JUNE 18, 2012

What happens when this is a prospective customer? Customers and potential buyers of your products and services are so multi-tasked now that they very well may be looking you in the eyes and listening – only to forget later what it was you said. Sometimes your marketing reaches them and they do the same thing. Are they listening?

Customer 225

Customer Proposal Buyer Coaching 225

The Pipeline

MAY 6, 2011

RTV - High Execution TV Archive Select Month March 2012. February 2012. January 2012. Sales in a New World – Choosing your Customer. Stored in Attitude , Business Acumen , Guest Post , Marketing , Prospecting , Sales 2.0 , Success , Timing , Trust , execution. We used to go far and wide looking for customers.

Pipeline 256

Pipeline Hoovers Customer Hiring 256

Score More Sales

SEPTEMBER 13, 2012

One of the biggest reminders that sales is changing in midmarket companies is that customers have much, much higher expectations now. Buyers don’t just want a more personalized approach – they really are beginning to demand that from marketing and sales. Big Data’s Time has Arrived to Help Marketers. courtesy of IBM.

Company 192

Company Customer Conference Twitter 192