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Why Businesses Need to Take AMP Seriously

Sales and Marketing Management

This is the same reason that led to the adoption of the Accelerated Mobile Pages (AMPs) by the search engine giant, Google. The debate now, however, is just how important is this new project by Google? Mobile-friendliness is among Google’s search rankings algorithms. Google AMP increase websites’ conversion rates.

Lead Rank 196
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3 Strategies to Enable Sales and Accelerate Revenue Growth

Allego

A company might have sales reps who individually sell well. But without a sales enablement strategy, it won’t become a growth company. Daniel Perry, Managing Director-Sales Excellence at The Riverside Company, has witnessed this firsthand. Currently, Perry leads the sales excellence team for Riverside’s Micro-Cap Fund.

Revenue 116
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Why Your Account Based Selling Teams Are Lagging Behind

No More Cold Calling

Can sales managers influence the buying process? If sales close, you win. Calls with their sales managers become about justifying why prospects should be in their pipelines in the first place, and discussing ways these account based sales reps can accelerate the buying process. You can’t manage revenue.

Account 287
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Artificial Intelligence for B2B Sales & Marketing: Reality vs. Hype in 2018

DiscoverOrg Sales

Artificially intelligent systems have been pioneered by companies like Netflix, Amazon, Google, and Tesla to collect data and use it to compel behavior. There’s a lot of buzz around Sales and Marketing AI, but what is real and what is hype? There’s a lot of buzz around Sales and Marketing AI, but what is real and what is hype?

B2B 150
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Sales Tips: How to Step Up Your Prospecting for 2016

Customer Centric Selling

Sales Tips: How to Step Up Your Prospecting for 2016. By Gary Walker, EVP of Channel Sales & Operations, CustomerCentric Selling® - The Sales Training Company. Utilizing productivity tools like LinkedIn ‘activity’, Google Alert, PRNewswire, Lead411, etc. No wonder salespeople hate it.

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The B2B Marketer’s Guide to Measuring Social Media ROI

Zoominfo

billion spent on social marketing efforts in the United States alone in 2016 ( source ). We suggest setting up “goals” in Google Analytics or a comparable website tracking platform. If you’re not sure what we mean, check out these helpful tutorials: Set Up Goals in Google Analytics with These 3 Easy Steps. Give it time.

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Is Your Online Brand Different than Your In-Person Brand?

No More Cold Calling

In B2B sales, it’s important to make a good first impression. If you want to be seen as a trusted resource—a top-notch B2B sales pro with expertise to share, not just a product to push—you can’t use social media to blast strangers with sales pitches. Social media is a place to begin conversations, to begin relationships.