Sales and Marketing Management

FEBRUARY 24, 2021

Author: Jo Barnes 2020 was a year of turbulence in almost every aspect of life (understatement of the century?), Also, make sure to include a contact page and a form, along with links to your social media profiles so that your audience can engage with you. Build Your Brand on Social Media. and businesses were no exception.

Top of Funnel 301

Top of Funnel Social Media Google Analytics Scale 301

Zoominfo

FEBRUARY 5, 2020

They don’t just surf the web and refresh their social media feeds. We’ve rounded up some of the top mobile marketing statistics you should know going into 2020. 53% of consumers engage with brands after watching a social media video ( source ). 91% of social media users access those channels on mobile devices ( source ).

B2B 100

B2B Marketing Social Media Penetration 100

Sales and Marketing Management

FEBRUARY 8, 2021

A Gartner spend survey of more than 400 marketing leaders in North America and Europe in August 2020 indicated that budget constraints initiated when the pandemic hit would continue into 2021, yet budgets for technology and digital channels may actually grow. An ongoing challenge, however, is optimizing the use of technology.

Webinar Metrics 177

Webinar Metrics Survey Promotion Channels 177

Crunchbase

MARCH 16, 2020

In a recent webinar, I spoke with Mary Shea, PhD, principal analyst at Forrester Research, to discuss sales enablement trends and predictions. . First we discussed the key drivers of change she sees for the coming year: All B2B companies, no matter their size or digital maturity, will make sales enablement technology a priority in 2020.

Sales Enablement 89

Sales Enablement Webinar Metrics Strategy Collateral 89

No More Cold Calling

APRIL 15, 2021

Despite the fact that most companies have marketing automation solutions, targeted outreach by SDRs, and intense social media strategies, account execs are still missing quota en masse. Groundbreaking research by Steve W. For more on referral selling, tune into my new sales TV show— Back in the Black on The Sales Experts Channel.

Lead Gen 397

Lead Gen Sales Qualified Lead Leads Marketing Qualified Lead 397

Alice Heiman

MAY 12, 2023

Watch the podcast below or on our YouTube channel. She has an MBA in Strategy from the prestigious University of Michigan-Ross School and is a renowned Community leader serving on the Boards of 4 nonprofits: MAI Family Services, Michigan Crisis Services, Pioneer Medical Research, and Interfaith Leadership Council of Metro Detroit.

Microsoft 75

Microsoft Hiring Nonprofit Scale 75

Alice Heiman

MAY 11, 2023

Watch the podcast below or on our YouTube channel. She has an MBA in Strategy from the prestigious University of Michigan-Ross School and is a renowned Community leader serving on the Boards of 4 nonprofits: MAI Family Services, Michigan Crisis Services, Pioneer Medical Research, and Interfaith Leadership Council of Metro Detroit.

Hiring 75

Hiring Microsoft Nonprofit Scale 75

Janek Performance Group

DECEMBER 5, 2023

More than blindsided by crisis, many organizations weren’t adequately prepared for virtual, which was expanding long before 2020. In fact, their research suggests more than a fifth of a sales team’s current process can be automated. Current HubSpot research shows sales professionals evenly divided between modalities.

Trends 62

Trends Top of Funnel Social Media Lead Rank 62

Zoominfo

OCTOBER 23, 2019

The AI market will grow to a $190 billion industry by 2025, according to research firm Markets and Markets ( source ). billion in 2021, according to market research firm IDC ( source ). 80% of sales and marketing leaders say they already use chatbot software in their customer experience or plan to do so by 2020 ( source ).

B2B 247

B2B Telecommunications Forecasting Scale 247

Hubspot Sales

APRIL 6, 2023

Social media platforms like Instagram, TikTok, and Facebook already have plenty of businesses using them, and many have given consumers the ability to purchase directly from social media. More than 50% of consumers we surveyed said they'd purchased a product directly from a social media platform. million people.

Trends 102

Trends B2B B2C Social Media 102

Hubspot Sales

APRIL 10, 2020

Mass media taught us to speak to our customers like strangers, often encouraging disjointed messaging that felt impersonal. Channels such as video and live chat mean that you can now engage people in meaningful, personal conversations from the first time they connect. Treat each customer like a segment of one.

Buyer 129

Buyer Top of Funnel Ideal Customer Profile Inbound 129

Zoominfo

MARCH 27, 2018

77% of strong omni-channel companies store customer data across channels, compared to 48% for weak omni-channel companies ( source ). 77% of strong omni-channel companies store customer data across channels, compared to 48% for weak omni-channel companies ( source ). Successful Customer Engagement.

Customer 196

Customer Consumer Channels Customer Service 196

Zoominfo

JULY 22, 2018

Think about it, the internet has given modern buyers an expansive list of options to choose from—what brands they buy from, what content they consume, which products they purchase, what channels they use, and so much more. These channels can range from a brick-and-mortar storefront to a company website to a text messaging app.

Marketing 189

Marketing Retail Channels Social Media 189

Zoominfo

SEPTEMBER 22, 2023

We’ve found through internal research — and validated with sellers and marketers — that champions moving to new companies are among the very best intent signals. Inferred intent is based on behavioral data, such as content consumption, website visits, technology use, and interactions on social media. 1 for buyer intent by G2.

Intent Data 130

Intent Data Buyer Intent Intent Data 130

Sales and Marketing Management

DECEMBER 14, 2020

The shift to less face-to-face interaction with customers and prospects isn’t a 2020 development. Buyers have increasingly embraced completing their own research for years. Reps need to take inventory of their social media connections. Every sales team has middle performers, and 2020 was challenging enough.

Outsourcing Services 279

Outsourcing Services Face-to-face Travel Lead Rank 279

Crunchbase

JANUARY 26, 2021

While it’s impossible to predict what 2021 and the years beyond may bring to sales, assessing the confusing marketplace in 2020 does give us some useful insights to use as a launchpad. Channels in the sales playbook are evolving. Even before the pandemic began in 2020, the sales journey was growing increasingly complex.

Trends 98

Trends Social Media Discount Decision Maker 98

Crunchbase

MAY 14, 2020

He’s constantly on Twitter ( @godardabel ) sharing relevant research and interesting findings related to sales, and is definitely someone to follow in order to up your sales game. Why he should be on your radar: Acquired by Outreach in 2018, Sales Hacker is a media company for the next generation of sales. Max Altschuler. Scott Barker.

Top of Funnel 132

Top of Funnel Scale Twitter LinkedIn 132

Zoominfo

OCTOBER 5, 2021

billion in 2020 to $33.3 External data is readily available information collected through research. Some examples include: Press Releases And Mass Media: Read industry reports and news stories for information that might inform your business decision-making process. Is Market Intelligence The Same Thing As Market Research?

Data 130

Data Marketing Scale Analysis 130

Crunchbase

MAY 14, 2020

Update: June 26, 2020. This blog post was originally “The 25 Sales Leaders You should Get to Know in 2020.” Initially, the list criteria was based off of the total followers salespeople had on social media, and the level of engagement they had from the community. Megan Bowen. VP of Customer Success at Platterz.

Top of Funnel 101

Top of Funnel Hiring Twitter Lead Rank 101

Zoominfo

DECEMBER 5, 2019

Think about it, the internet has given modern buyers an expansive list of options to choose from—what brands they buy from, what content they consume, which products they purchase, what channels they use, and so much more. These channels can range from a brick-and-mortar storefront to a company website to a text messaging app.

Marketing 100

Marketing Retail Channels Social Media 100

SBI

APRIL 1, 2020

NEWTON, MA – MARCH 31, 2020. The Managed Services market is expanding and is expected to grow to more than $350B by 2025 (Grand View Research). In 2020, 78% of end-user companies are likely to deploy at least one technology service through an MSP, according to TechTarget’s newest IT Priorities research. Media Contact.

Intent 79

Intent Engineering Intent Data Enterprise 79

LeadFuze

JUNE 9, 2020

The consumption of social media has crossed 4.5 billion at the start of 2020. The easy accessibility to smartphones and tablets has also significantly increased the social media consumption of children below 18 years of age. Social media has proved to be a useful tool to influence purchase decisions and increase sales.

Social Media 52

Social Media Media Discount Ideal Customer Profile 52

Sales Hacker

NOVEMBER 26, 2019

Sales Hacker Success Summit: Level Up for 2020. If you plan to sell in 2020 and beyond — and that should be all of us — then you’ll want to see this. Account-Based Sales can help you target your ideal accounts with greater precision, improve rep performance, and execute optimized playbooks across teams and channels.

Webinar Metrics 103

Webinar Metrics Sales Up-Sell Objections 103

Zoominfo

AUGUST 12, 2018

The AI market will grow to a $190 billion industry by 2025, according to research firm Markets and Markets ( source ). billion in 2021, according to market research firm IDC ( source ). 80% of sales and marketing leaders say they already use chatbots in their customer experience or plan to do so by 2020 ( source ). 46% of U.S.

B2B 150

B2B Telecommunications Forecasting Scale 150

Hubspot Sales

JUNE 15, 2022

In 2020 the term "zoom exhaustion" was used, but there was no scientific explanation until recently. Research has shown that virtual conference calls have varying effects on different groups of people. Communication channels such as audio calls or emails are less reliable than face-to-face communication.

Face-to-face 82

Face-to-face Conference Sage Channels 82

SalesHandy

SEPTEMBER 3, 2020

So to keep you productive high throughout the year, we have curated the latest and credible sales statistics from different research reports, analytical articles, and case studies of top-notch industries that can help you in building the best data-driven sales strategies for your business. The Best Sales Statistics of 2020.

Cold Calling 131

Cold Calling Lead Nurturing Outbound Inbound 131

Zoominfo

OCTOBER 23, 2019

The Future of AI The AI market will grow to a $190 billion industry by 2025, according to research firm Markets and Markets ( source ). billion in 2021, according to market research firm IDC ( source ). adults use digital voice assistants to interact with smartphones and other devices, according to Pew Research Center ( source ).

B2B 100

B2B Telecommunications Forecasting Scale 100

Sales Hacker

DECEMBER 30, 2020

B2B sales is always changing, but nothing could’ve quite prepared us for the wild ride that 2020 ended up being. 40% of businesses did not meet revenue targets in 2020. 40% of businesses did not meet revenue targets in 2020. 78% of customers expect a consistent customer experience across departments and digital channels.

Revenue 125

Revenue Lead Rank Hiring Account Based Marketing 125

Allego

OCTOBER 6, 2022

The Pew Research Center reports that nearly 30 million baby boomers retired in the third quarter of 2020. [1] But there is real value in informal channels. Fry, Richard, “The pace of Boomer retirements has accelerated in the past year,” Pew Research Center, Nov. There are many effective ways to share information.

Scale 62

Scale How To Enterprise Enterprise 62

SalesHandy

APRIL 11, 2020

Here are the 13 tweaks and optimizations you can make to your current sales process to speed up your sales cycle in an effective way: 1) Generate more leads from best performing channels. Your leads are likely coming in from multiple channels you’ve set up. Find the channel generating leads that convert the quickest and scale it.

Sales Cycle 52

Sales Cycle Top of Funnel Decision Maker Sales Qualified Lead 52

Sales Hacker

AUGUST 30, 2021

Businesses have been worshipping big data for some years already, but unforeseen events in 2020 and 2021 made it clear that revenue rests on sales data. Business buyers are operating on tight budgets, and 36% of consumers intend to cut their spending this year, compared to 19% who gave the same answer at the beginning of 2020.

Top of Funnel 88

Top of Funnel Data Scale Segment 88

Sales and Marketing Management

DECEMBER 14, 2020

The shift to less face-to-face interaction with customers and prospects isn’t a 2020 development. Buyers have increasingly embraced completing their own research for years. Reps need to take inventory of their social media connections. Every sales team has middle performers, and 2020 was challenging enough.

Demand Generation Targets 120

Demand Generation Targets Outsourcing Services Face-to-face Travel 120

Sales Hacker

MARCH 16, 2020

5 Tactics for Effective Sales Follow-Up in 2020. Email, phone calls , and LinkedIn are still the top three most used channels for communicating with prospects, but advancements in technology and changes in buyer behavior have changed HOW top salespeople use these channels. That was four years ago.

Follow-up 108

Follow-up Examples Lead Rank Marketing Qualified Lead 108

Partners in Excellence

APRIL 7, 2021

A Microsoft research report shows our attention span declining from about 12 seconds in 2000 to 8.25 seconds in 2015 (and additional research shows it at about 8 seconds in 2020). Various social media platforms limit how much we can engage–Twitter limits us to 240 characters, TikTok limits us to 60 seconds.

Social Media 57

Social Media Media Microsoft Sports 57

Pipeliner

AUGUST 12, 2020

In this quick guide, you’ll discover 15 ways big data can improve lead generation for smart brands in 2020 and beyond. For example: instead of relying on only third-party market research, you can use your brand’s website analytics, mobile app usage, and social media interaction data to learn more about them.

Lead Generation 97

Lead Generation Lead Rank Lead Scoring Data 97

Connext Digital

OCTOBER 28, 2019

Its growth over the past years has skyrocketed so much that research predicts almost 90% of digital display ads in the U.S. will go programmatic by 2020. Programmatic buying uses automated technology for media buying in real-time. Mobile is a powerful channel for audiences since it’s more personal. Faster workflow.

Influencer 76

Influencer Advertising Advertising Marketing 76

Pipeliner

AUGUST 24, 2021

While you may long to return to in-person selling, research shows your buyers feel differently. And what of the impact of seamless virtual alliance, channel, and delivery partnering and the streamlining of contract vehicles? What about the media, advertising, and of course, social platforms? Can you sell and deliver remotely?

Transportation 96

Transportation Real Estate Airlines Government 96