article thumbnail

B2B Advertising KPIs: Tighter Alignment, Better Results

Zoominfo

Every marketing team looks to leverage advertising channels to their fullest. In order to drive awareness, MQLs, pipeline — and ultimately revenue — from B2B advertising, you need to track the best success factors and strike a balance between top, middle, and bottom of funnel metrics.

article thumbnail

Best Examples of Using Hyper-Personalization in Digital Advertising

BuzzBoard

In the rapidly evolving landscape of digital advertising, staying ahead of the curve is not just an advantage; it’s a necessity. In this article, we’ll explore the best examples of using hyper-personalization in the digital advertising realm. Sales Talk: The Impact of Hyper-personalization on Digital Advertising 1.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Social Media Advertising for B2B Companies

Pipeliner

In this Expert Insight Interview, Kevin Urrutia discusses social media advertising in a B2B context. Kevin Urrutia is the founder of Voy Media , a performance-based, full-service agency that does a lot of work in social media advertising. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist.

article thumbnail

AE Closes Furniture Store Digital Ad Campaign Using AdMall’s Digital Audit

SalesFuel

Challenge: Creating a furniture store digital ad campaign that doesn’t waste impressions Josh Stratton, a senior advanced advertising sales manager from Spectrum Reach , has been selling media for over 10 years and has used AdMall for much of that time. Since the 1980s, imported furniture has captured an increasing share of the market.

article thumbnail

AdMall's Digital Audit Assists AE Close $62,000 Automotive OTT Package

SalesFuel

So, when she submitted a story about reaching out to a local automotive dealer, it was no surprise she was able to use AdMall to close another big sale. How his spending aligns geographically, as well as how his customers react to the advertising areas he is currently buying.” and closed the annual campaign for $62,000.

article thumbnail

Sales Talk for CEOs: Case Studies Close Deals with Julian Lumpkin (S4Ep16)

Alice Heiman

If CEO, Julian Lumpkin, learned one thing from his sales career it was to follow what the most successful sellers were doing and do that. Knowing that all salespeople need case studies throughout the sales cycle, SuccessKit was born. He started his career in tech sales, moved to management, and then founded SuccessKit in 2016.

article thumbnail

Top 5 Strategies to Market Product-Based Advertising (video)

Pipeliner

In this expert insight interview, Aman Ghataura discusses “ The Top 5 ways to market, Advertise & Promote a product-based business”. This Expert insight Interview Discusses: Effective market strategies to advertise your product. Product-based business Advertising Challenges. How to overcome commoditization? Commoditization.