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GTM 79: Surviving and Thriving with Frugal, Gorilla GTM Against Giant Incumbents | Amit Pande

Sales Hacker

Amit is a Stanford GSB alumnus and has served on its alumni board, and has also studied human-computer interaction and engineering at the University of Minnesota. Using events as a way to engage with customers and drive conversations. 23:09) Strategies for hacking events to drive conversations. (27:49)

Oracle 79
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Marketing Goes Way Beyond Paid Advertising

Increase Sales

Back in the Mad Men days, marketing was just paid advertising. Pay big bucks for some high price advertising firm to get you recognized and you will achieve success. You no longer have to pay big bucks for paid advertising to attract attention. What is your average sales lead to conversion time frame? Direct mail.

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Don’t Let Them Ghost You! How to Nurture Leads on Social Media (Without Being Annoying)

BuzzBoard

This strategy combines the art of social selling, targeted advertising, and community building to strengthen connections with potential customers, effectively fueling business growth. Consider platforms, like Instagram, LinkedIn, and Twitter as vast oceans of untapped leads ready for nurturing.

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Sales Talk for CEOs: CEOs on Social Media: A Direct Correlation to Increased Revenue (Ep111)

Alice Heiman

A recent conversation between Alice Heiman and Scott Gillum on the Sales Talk for CEOs podcast sheds light on this very issue, offering a blend of strategies, insights, and anecdotes that CEOs can’t afford to ignore. The focus should be on quality, relevance, and strategic timing, ensuring that each post adds value to the conversation.

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Recession Planning: Should You Cut Your Marketing Budget?

Zoominfo

During the recession of 1920–21, companies that invested in advertising increased their sales and growth compared to those that didn’t. These companies also saw continued growth for several years following the recession, unlike their competitors that had cut advertising spend. You get it. But we’re not technically in a recession.

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5 Successful Lead Generation Strategies

Zoominfo

According to a study by Edelman, 88% B2B of decision-makers believe that thought leadership is effective in enhancing their perceptions of an organization—yet only 17% of them rate the quality of most of the thought leadership they read as very good or excellent. Your content should present your brand as a thought leader.

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The Recruiter’s Guide to Web Analytics

Zoominfo

And many recruiters on LinkedIn , for example, have found the leading platforms to be oversaturated. Studies show that recruiters who use analytics significantly outperform recruiters that don’t use analytics ( source ). Paid advertising. Social media (LinkedIn, Twitter, etc.). Track conversion rates. Job boards.

Analytics 208