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Marketers: Beware of These B2B Display Advertising Mistakes

Zoominfo

Although B2B display advertising isn’t an exact science, enough experimentation can teach you valuable tricks of the trade. Top Display Advertising Targeting Mistakes Getting your audience right is paramount to increasing conversion rates and spending efficiently. “There could be up to 20 people influencing a given decision.

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Harnessing the Power of Social Media Influencers for Local Business Promotion

BuzzBoard

Enter social media influencers: the trusted tastemakers with engaged audiences, waiting to champion your local businesses. For salespeople at digital marketing agencies, understanding the power of influencer marketing opens a door to lucrative opportunities for local businesses. Selling Influencer Marketing to Local Businesses 1.

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Influencer Marketing 101: The Beginner’s Guide

Zoominfo

B2B influencer marketing. Proven to increase brand awareness and drive lead generation, influencer marketing is a vital marketing tactic for many B2C brands. In fact, according to one recent report, only 15% of B2B brands are running ongoing influencer programs ( source ). What is B2B influencer marketing?

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A Guide to Building a Referral Network for Your SMB

Act!

However, most small and midsize businesses can’t afford expensive advertising campaigns to attract potential clients. That’s precisely what referral networks help you achieve. A strong referral network helps fill your sales pipeline with high-quality leads in your target market who are interested in purchasing from you.

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Leveraging Referrals to Build Your Network and Grow Your Business

Janek Performance Group

Sellers have always relied on word-of- mouth advertising between friends and family. They are recommendations from satisfied customers or others in your network or center of influence. Inquire if they will share their network. Thought leadership highlights your credentials, builds your brand, and expands your network.

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Do You Know Why Point-of-Purchase POP Displays Are Effective?

Smooth Sale

Point-of-purchase displays are a marketing tool every small business should take advantage of. This strategic marketing tool, if utilized correctly, can significantly enhance your business’s profitability and customer engagement. Educating Customers POP displays are not just about selling; they also serve as informative tools.

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Business Marketing Techniques You Have Yet to Try

Smooth Sale

Traditional marketing efforts involve techniques like advertising, email campaigns, and SEO. Trade shows are powerful marketing tools because they can immerse potential clients in the brand experience. Collaborating with other brands or influencers can expand your reach and help you reach new customer bases that you may need access to.