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Conversation marketing hacks

Sales and Marketing Management

Why should company interactions with current and prospective customers or clients be any different? Pick your party – Part of learning how to talk to your audience and engage them in any form of conversation is deciding where to talk to them in the first place. Are they adding to the conversation? Are people engaged?

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Sentiment Analysis: A Primer for B2B Marketers

Zoominfo

In its most advanced form, it involves implementing an algorithm that monitors conversations and quantifies opinions, attitudes, and emotions based on a predetermined scoring system. Today, the majority of online conversations take place on social media. But, if you lack the budget for these technologies, fear not. Social listening.

Analysis 130
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Sentiment Analysis: A Primer for B2B Marketers

Zoominfo

In its most advanced form, it involves implementing an algorithm that monitors conversations and quantifies opinions, attitudes, and emotions based on a predetermined scoring system. Today, the majority of online conversations take place on social media. But, if you lack the budget for these technologies, fear not. Social listening.

Analysis 176
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Responding to the Digital Sales Shift

Sales and Marketing Management

In fact, Kavadellas, CEO of Georgia-based Orasi, a software developer, reseller and consulting firm, was scheduled to play a round with a client and a prospect the day after we spoke with him in November for this story. Orasi’s team of 12 field sales reps is supplemented with 10 inside salespeople who call on a second tier of prospects.

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Would You Watch An Autonomous F1 Race?

The Pipeline

I recently read about two groups, one from national health care provider, the other from a leading airline. With targeted training around opening statements, common objections, trigger words, we were able to achieve more appointments in fewer conversations. The commonality, safety, more specifically safety, and the value of time.

Airlines 206
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Have You Spoken With Your E-Quaintance Lately?

No More Cold Calling

I love Southwest Airlines and I love reading Spirit Magazine. In business, some seemingly insignificant cyber contacts can translate into real-world job prospects, or even (gasp!) Here’s how to attract sales prospects in a tech-focused world.). However, unless you’re selling a commodity, nothing beats a personal conversation.

Airlines 228
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How to Create Quality Content When Nobody Wants to Do It

SBI Growth

This is content that aligns with the prospects buying process. It pulls prospects through the buyers journey faster Your internal team has more product knowledge than any 3rd party content writer. Think of frequent flier programs in the airline industry. Call-To-Action (CTA) Conversion Rate – Content needs to have a CTA.

Lead Rank 312