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Three High-Impact Benefits of Email Marketing

Zoominfo

Email is the OG digital marketing tool. While it might seem basic and a little bit boring, email is actually the most advanced medium of communication between marketers and their ideal customers. It’s ubiquitous, low cost, reliable, and provides high-impact benefits. Source: Campaign Monitor 2.

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“Land” Your Best Prospects with Landing Page Marketing

Zoominfo

Digital marketers invest in creating landing pages because of their higher conversion rates. Landing pages serve as a litmus test to digital marketing campaign success — you get to see who is interested in your content and how many. What is the Landing Page’s Importance in Digital Marketing? And keep it interesting!

Marketing 246
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Recession Planning: Should You Cut Your Marketing Budget?

Zoominfo

All too often, marketing budgets are the first to be scaled back. We surveyed nearly 250 marketers , and while 59% of respondents said they either were not adjusting their budgets or weren’t making significant changes, almost 40% said they were cutting back on marketing spend in anticipation of a recession.

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3 Key Benefits of Using Webforms for Your Business

Act!

Marketers utilize web forms to complete orders, gather customer information, and collect valuable leads, with 28% of them recognizing the positive impact of the proper form fields on lead quality (Venture Harbor). In our latest blog article, we explore the top 3 reasons why Link2forms+ is an indispensable tool for your business.

Benefit 52
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3 Examples of Creative B2B Marketing Initiatives

Zoominfo

So, in an effort to demystify the term, we recently took to our blog to discuss marketing creativity —what it is, what it isn’t, and how to achieve it. We also thought it would be helpful to provide our readers with examples of truly creative marketing. Three Incredible Examples of Creative B2B Marketing Initiatives.

Examples 208
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7 Biggest Benefits of Starting a Channel Partner Program

Allbound

Making the decision to invest resources in starting a channel partner program can be daunting, sending even the most risk-averse entrepreneurs into a cold sweat. Companies across all industries, though, are finding the benefits of strategic partnerships far outweigh the cost. For example, take a look at Hubspot’s channel program.

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7 Biggest Benefits of Starting a Channel Partner Program

Allbound

Making the decision to invest resources in starting a channel partner program can be daunting, sending even the most risk-averse entrepreneurs into a cold sweat. Companies across all industries, though, are finding the benefits of strategic partnerships far outweigh the cost. For example, take a look at Hubspot’s channel program.