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COVID-19 accelerates expected B2B sales trends

Sales and Marketing Management

The report from late May highlights three seemingly obvious but key trends: An accelerated migration to digital. Further, digital self-service tools are increasingly attractive to B2B customers, with live chat the highest-rated channel for researching suppliers and mobile app ordering up by 250% pre-COVID. A pivot to remote selling.

Trends 156
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A B2C Buying Trend That Will Impact B2B

SBI Growth

The trend began with Amazon’s AWS cloud computing services where Amazon is now dominating. Now AmazonSupply.com is focused on threatening traditional B2B distribution channels. Now they own the market. B2B Marketing leaders have an opportunity to generate new lucrative channels.

B2C 317
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Rethinking Metrics: The Shift from MQL to Pipeline in Marketing

Sales Hacker

Only one month into 2024, we’re already seeing a significant shift in the marketing metrics world. As we step into this new era, we re-evaluate what truly matters in the marketing landscape. Kevin White (Head of Marketing) of Common Room explains why replacing MQL with pipeline is the way to go.

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“Land” Your Best Prospects with Landing Page Marketing

Zoominfo

Digital marketers invest in creating landing pages because of their higher conversion rates. Landing pages serve as a litmus test to digital marketing campaign success — you get to see who is interested in your content and how many. What is the Landing Page’s Importance in Digital Marketing? An example of a landing page design.

Marketing 246
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8 Important Marketing Trends Ecommerce Sites Need to Understand in 2023

Pipeliner

And if you want to remain relevant, you’ve got to keep an eye on the latest marketing trends. With that in mind, we’ll dive into eight important marketing trends that you absolutely can’t afford to ignore in 2023. Don’t just rely on abstract brand values or clever but ambiguous marketing messages.

Trends 52
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5 incentive travel trends for 2019

Sales and Marketing Management

The British-based C&IT Magazine recently summarized five incentive travel trends that will impact programs in 2019. Lidia Sakarapani, head of sales and marketing at Principal. In an article for C&IT, Jo Kelly, events operation director for CR Worldwide, writes, “Two factors?—?experience experience and Instagram?—?mean

Travel 120
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4 Ways To Maximize Your Marketing Strategy

Sales and Marketing Management

Author: Kostas Chiotis Having a powerful marketing strategy is vital to the growth and success of your business. However, most industries are highly competitive, and if you fail to launch effective marketing campaigns, you may find yourself in hot water real quick. A strong content marketing strategy should be priority number one.

Maximizer 192