The Pipeline

JANUARY 2, 2013

As we make our way back to work from time spent with family, friends and credit cards, we are about to besieged by a wave of articles, blog posts, tweets, and other sources touting the (new) trends for 2013. Trends by definition are short term: noun. Trends by definition are short term: noun. style or vogue; 3.

Trends 273

Trends Fashion Promotion Social Selling 273

SBI Growth

APRIL 9, 2021

For many industries and companies, the pandemic has changed sales and marketing forever. In some ways, the changes manifest accelerating trends that were already in motion, and in other ways, the changes are new, permanent disruptions. Of course, every disruption.

Revenue 326

Revenue Marketing Strategy Trends 326

SocialSellinator

NOVEMBER 3, 2023

Looking to boost your business with a marketing service agency? Discover the power of comprehensive strategies, latest trends, and quantifiable results. Find the right agency for your needs in this SEO optimized article.

Marketing 97

Marketing Trends Strategy 97

Sales and Marketing Management

AUGUST 20, 2017

Author: Jeff Mowatt When organizations invite me to speak at their conferences or train their team members, we start with trends that are impacting their customer relationships. Here are four customer service trends along with some tips for capitalizing on them to boost your business. Disrupt your market. Get creative.

Customer Service 214

Customer Service Trends Customer Fashion 214

SBI

APRIL 16, 2019

Three Ways Digital Transformation Trends Apply to Sales & Marketing Behavior. A successful digital transformation strategy is just as much about changing company behaviors to adapt to customer trends, as it is about a shiny new product that promises to radicalize how an organization conducts business.

Trends 123

Trends Marketing Distribution Consumer 123

SocialSellinator

JUNE 27, 2021

Social media marketing has been a booming industry for the last decade. In this article, we are going to talk about the top 5 social media trends that you need to know so that you can stay ahead of your competition and get noticed by potential customers! What will be popular in 2021?

Social Media 93

Social Media Trends Media Competition 93

SBI Growth

NOVEMBER 14, 2023

Some of the research that SBI has done this year highlights a trend of sales cycles getting longer and deal sizes getting smaller. This can be attributed partially to customers and prospects having more stakeholders involved in any buying decision—combined with tendencies for more conservative buying behaviors in 2023.

Customer 177

Customer Strategy Marketing Sales Cycle 177

Pipeliner

APRIL 20, 2023

And if you want to remain relevant, you’ve got to keep an eye on the latest marketing trends. With that in mind, we’ll dive into eight important marketing trends that you absolutely can’t afford to ignore in 2023. Don’t just rely on abstract brand values or clever but ambiguous marketing messages.

Trends 52

Trends Social Media Marketing Media 52

SBI Growth

JUNE 11, 2013

The trend began with Amazon’s AWS cloud computing services where Amazon is now dominating. Now they own the market. B2B Marketing leaders have an opportunity to generate new lucrative channels. The purpose of this blog article is to start the conversation with you about the future.

B2C 317

B2C Trends B2B Distribution 317

Zoominfo

JANUARY 15, 2019

This year, the ZoomInfo team published nearly 250 blog posts related to sales, marketing, recruiting, and business growth. Social selling is one of the hottest trends in the business world, yet many sales professionals remain skeptical of its effectiveness. Recently, we published The Ultimate List of Marketing Podcasts.

Social Selling 185

Social Selling Cold Calling Social Media B2B 185

Sales and Marketing Management

MAY 6, 2019

The British-based C&IT Magazine recently summarized five incentive travel trends that will impact programs in 2019. Lidia Sakarapani, head of sales and marketing at Principal. In an article for C&IT, Jo Kelly, events operation director for CR Worldwide, writes, “Two factors?—?experience experience and Instagram?—?mean

Travel 120

Travel Incentives Incentive Trends 120

Sales Hacker

JANUARY 30, 2024

Only one month into 2024, we’re already seeing a significant shift in the marketing metrics world. As we step into this new era, we re-evaluate what truly matters in the marketing landscape. Kevin White (Head of Marketing) of Common Room explains why replacing MQL with pipeline is the way to go.

Lead Rank 90

Lead Rank Marketing Qualified Lead Pipeline Top of Funnel 90

Zoominfo

MAY 25, 2021

Yet a similar phenomenon has already happened with another technology: sales and marketing automation. . But more than 30 years later, we are still talking about these same productivity gains — and automation remains elusive for many sales and marketing teams. Why has automation failed to gain traction despite its obvious promise?

Marketing 252

Marketing Decision Maker Telecommunications Lead Rank 252

Crunchbase

NOVEMBER 18, 2021

This article is part of the Crunchbase Community Contributor Series. Please note that the author is not employed by Crunchbase and the opinions expressed in this article do not necessarily reflect official views or opinions of Crunchbase, Inc. An emerging trend is to crowdsource part or all your sales to independent sales contractors.

Trends 105

Trends Hiring Scale Compensation 105

Nutshell

APRIL 21, 2023

By identifying new market opportunities, you can stay ahead of your competition and capitalize on new avenues for growth and revenue. In this article, we’re looking at six ways you can identify new market opportunities and how your CRM can help you do so. Don’t have Nutshell’s all-in-one CRM yet?

Opportunity 62

Opportunity Marketing Trends Social Media 62

Zoominfo

JANUARY 19, 2021

Digital marketers invest in creating landing pages because of their higher conversion rates. Landing pages serve as a litmus test to digital marketing campaign success — you get to see who is interested in your content and how many. What is the Landing Page’s Importance in Digital Marketing? An example of a landing page design.

Marketing 246

Marketing Prospecting Top of Funnel Segment 246

SBI Growth

MARCH 28, 2024

Every quarter, SBI hosts a series of Executive Growth Forums where leading executives (CEOs, CROs, Presidents, CCOs, COOs, and more) are invited to a dynamic roundtable discussion to share ideas and perspectives on the future of B2B go-to-market (GTM) strategy.

Survey 177

Survey Trends B2B Strategy 177

Zoominfo

DECEMBER 11, 2020

A public health crisis, limping economy, divisive election, and heavy unemployment have all made the job market unpredictable. The trend of healthy funding has likely continued since April. These businesses outstripped mid-market firms when it comes to product launches over the past three years.

Nonprofit 246

Nonprofit Hiring Marketing Face-to-face 246

Zoominfo

AUGUST 31, 2020

Disruption and uncertainty are inevitable in these times, which is why a solid go-to-market plan is critical to address the unique stage and goals of any given company. ZoomInfo has identified four areas — or quadrants — that together create a framework for a successful go-to-market approach: Build loyalty. Market expansion.

Ideal Customer Profile 264

Ideal Customer Profile Lead Rank Marketing Loyalty 264

Sales and Marketing Management

MARCH 7, 2022

Douglas Cole, enterprise sales leader at LinkedIn Sales Solutions, says changing trends in B2B customers, connection and workplace culture are key areas today's sales leaders should be focused on. In this podcast episode, we dive deeper into points he covered in an article he wrote. The post How Do We Evolve the Modern B2B Sales Team?

B2B 177

B2B Enterprise Enterprise Trends 177

Pipeliner

JANUARY 21, 2022

2022 is here, and marketers need to research digital marketing trends to stay ahead of their competitors and hire the right talent. Doing research to find the best solutions on the market and automate business processes is essential to increase profits,or to structure your business planning. Website Building. from 2021).

Trends 52

Trends Marketing Advertising Advertising 52

criteria for success

JULY 30, 2019

We've said it before and we will say it again: sales and marketing must be aligned. Learn how market research insights can keep your sales team ahead of industry trends. Staying on top of industry trends is more possible than ever today.

Trends 59

Trends Research Case Study Marketing 59

Sales and Marketing Management

JULY 15, 2018

Author: Kostas Chiotis Having a powerful marketing strategy is vital to the growth and success of your business. However, most industries are highly competitive, and if you fail to launch effective marketing campaigns, you may find yourself in hot water real quick. A strong content marketing strategy should be priority number one.

Maximizer 192

Maximizer Top of Funnel Strategy Social Media 192

BuzzBoard

APRIL 16, 2024

Explaining the Importance of Lead Generation Strategies for Digital Marketing Agencies Lead generation strategies serve as crucial tools for digital marketing agencies. These strategies are especially vital for agencies marketing to small and local businesses. One impactful strategy is offering free digital marketing audits.

Lead Generation 52

Lead Generation Webinar Metrics Sales Qualified Lead Lead Rank 52

Smooth Sale

SEPTEMBER 24, 2021

Today’s Guest Blog, ‘A comprehensive Guide to User Research Methods and Trends,’ is provided by Nadica Metuleva. Research Methods and Trends. We hope you find our comprehensive Guide to User Research Methods and Trends helpful. Trending UX research methods to consider today. Attract The Right Job Or Clientele: .

Trends 78

Trends Research Workbooks Hiring 78

Sales and Marketing Management

OCTOBER 29, 2018

Author: Ryan Gould In the context of content marketing, a product-agnostic approach is one that focuses on your expertise and knowledge around a product, technology or service rather than your brand. The product-agnostic approach to content marketing has been around for a long time. Blog Posts and Articles.

Top of Funnel 237

Top of Funnel B2B Webinar Metrics Marketing 237

Janek Performance Group

DECEMBER 27, 2022

This article explores the 2023 sales landscape and how sales leaders can position their teams for greater success. By staying informed of the latest best practices that are working today, sales leaders can ensure they are well-positioned to capitalize on changes in the B2B market. The B2B landscape is changing rapidly.

Trends 62

Trends B2B Hiring Ideal Customer Profile 62

Zoominfo

MAY 25, 2021

Yet a similar phenomenon has already happened with another technology: sales and marketing automation. But more than 30 years later, we are still talking about these same productivity gains — and automation remains elusive for many sales and marketing teams. Why has automation failed to gain traction despite its obvious promise?

Marketing 130

Marketing Decision Maker Telecommunications Lead Rank 130

Hubspot Sales

AUGUST 6, 2020

You could say that Thomas Edison knew there was an untapped market in electricity. As an entrepreneur, it's important to recognize untapped markets so you can innovate on products or bring a new product to market. Below, let's review what an untapped market is, how to find one, and look at some examples.

Marketing 107

Marketing Face-to-face How To Trends 107

SBI Growth

NOVEMBER 6, 2023

The first half of 2023 has not been smooth sailing for many businesses but based on responses to SBI’s CEO survey for Q3 2023, we may be seeing market demand finally moving in an encouraging direction.

Pipeline 177

Pipeline Trends Survey Report 177

SBI Growth

AUGUST 20, 2019

These trends gradually evolved over the past decade as more and more businesses jumped on the bandwagon; ultimately paving the way for the next truly revolutionary tool in marketing: Artificial Intelligence (AI). Remember ‘big data’ and ‘advanced analytics’? Read on to.

Marketing 180

Marketing Analytics Trends Data 180

BuzzBoard

FEBRUARY 28, 2024

Understanding the Importance of Measuring the Impact of Digital Marketing for Small Businesses For salespeople at digital marketing agencies catering to small businesses, understanding the need to measure the impact of digital marketing efforts is paramount. Access more insightful articles and stay abreast with industry trends.

Apparel 52

Apparel Small Business Small Business Marketing 52

Zoominfo

FEBRUARY 10, 2021

It has little to do with staffing, pandemic-related revenue difficulties, or fluctuations in the market. To arrive at these conclusions, ZoomInfo analyzed media articles and press releases within its Scoops feature to measure new product and service releases. It’s tough being mid-market ,” according to accounting services firm Praxity.

Company 246

Company Face-to-face Enterprise Enterprise 246

SocialSellinator

JANUARY 7, 2024

Discover how an advertising office drives brand success, from the influence of top agencies to digital marketing trends, in this insightful article.

Advertising 93

Advertising Advertising Trends Influencer 93

Nimble - Sales

NOVEMBER 22, 2019

“Omnichannel” is one of the hottest buzzwords in digital marketing, and it’s clear that the trend isn’t going away anytime soon. Omnichannel marketing gives you more control than ever over the customer experience and allows you to fine-tune every aspect of each campaign across multiple channels.

CRM 113

CRM Marketing Campaigns Trends 113

Sales and Marketing Management

NOVEMBER 4, 2020

After all, a new business has to expand from being an ambitious business plan to getting the first office space to acquiring the needed IT infrastructure, to hiring skilled labor, and to expand its market reach. This article highlights five signs that you should look at when deciding if your timing is right for expansion.

Hiring 334

Hiring Trends Guarantee Industry 334

Zoominfo

JUNE 30, 2019

So, in an effort to demystify the term, we recently took to our blog to discuss marketing creativity —what it is, what it isn’t, and how to achieve it. We also thought it would be helpful to provide our readers with examples of truly creative marketing. Three Incredible Examples of Creative B2B Marketing Initiatives.

Examples 208

Examples B2B Marketing Inbound 208